DIY Eye-Gaze Assistive Tech Bundles

DIY Eye-Gaze Assistive Tech Bundles. Affordable AAC for Children Under 8 Investor Pitch Deck.

The Problem. - Commercial eye-gaze systems: £2,500–£4,500+ - Out of reach for many families, schools, and charities - Children under 8 with complex disabilities need affordable access - Lack of low-cost alternatives = exclusion from communication & learning.

Our Solution. - DIY bundles built from consumer hardware + open-source software - Cost target: ~£1,100 (30–40% of market norm) - Ready-to-use with mounts, AAC software, and training - Support subscription ensures reliability and sustainability.

Product Build (Per Unit). • Eye tracker: £400–£500 (Pupil Labs Core / Gazepoint) • Laptop/tablet: £400 (refurbished) • Mount: £60 (3D printed / VESA arm) • Software: £0–£360 (GazePlay, OptiKey, Look to Learn) • Accessories: £40 → Total: ~£900–£1,300 vs £3,500 commercial.

Staffing & Time (Per 10 Units). - Hardware technician: 80 hrs (£1,600) - Software engineer: 40 hrs (£1,200) - Therapist input: 15 hrs (£600) - Support/training: 30 hrs (£600) - Total staff overhead: ~£4,000 (~£400/unit) - Build + setup timeframe: 6–8 weeks initial.

Financial Plan (Per Unit). Year 1: • Cost: ~£1,500 • Sale price: £1,900–£2,200 • Margin: ~25–30% Year 2: • OPEX: ~£160/unit/year • Subscription: £250/year • Margin: ~£90/unit/year Year 3: • Bulk purchasing reduces cost to £1,350 • Sale price: £2,000 • Subscription base scales recurring revenue.

Market & Opportunity. - 50,000+ children in the UK with severe physical/visual disabilities - Global assistive tech market: $31B by 2027 - Families, SEN schools, NHS trusts, and charities are key buyers - We offer a unique low-cost alternative to premium Tobii devices.

Risks & Mitigation. - Reliability of DIY trackers → Pre-testing & support contracts - Lack of brand recognition → Partner with charities & schools - Training burden → Provide simple tutorials + 1 month free support - Scaling challenge → Standardise parts, bulk purchasing agreements.

Investor Ask. - Seeking £150,000 seed investment • Prototype development & pilot (Year 1) • Manufacturing 100 starter units • Training and support infrastructure - Projected revenue: £100k by Year 3 - Impact: affordable access for 200+ children/families - Exit: scale into broader AAC/edtech market or acquisition.

Operations & Facilities. 🔧 Equipment Needed: - 2–3 workstations (PCs/laptops) - Test pool of eye trackers (3–4 models) - 3D printer + basic workshop tools - Calibration/testing rig - Storage shelves + packing equipment - Demo/training setup (screen + mount) 🏢 Space Requirements (~600 sq ft): - Assembly/workshop: 200–250 sq ft - Office/admin: 150 sq ft - Testing/demo: 150 sq ft 💷 Costs: - Rent + utilities: £12k–£16k/year (non-London) - Insurance + overheads: ~£4k/year - CAPEX equipment: £7k–£10k upfront.

Workforce & Training (NEET Programme). 👩‍🔧 Inclusive Workforce Strategy: - Train NEETs (young people not in employment, education or training) in assembly & support - Roles: device assembly, testing, packaging, customer support - Partner with local colleges/charities for training pipeline 📚 Training Plan: - 4–6 week training covering: • Eye-gaze hardware basics • Assembly and quality checks • Customer support and tutorials - Certification for employability skills 💷 Cost & Impact: - Initial training budget: ~£15k/year - Workforce cost: ~£18k–£22k per trainee/year - Social impact: creating local jobs + lowering unit costs.

Cashflow & Breakeven Forecast. 📊 Year 1: - Units sold: ~50 - Revenue: ~£100k - Costs: ~£130k (setup + staffing) - Net: -£30k (investment covers) 📊 Year 2: - Units sold: ~150 - Revenue: ~£300k + £37.5k subscriptions - Costs: ~£250k - Net: +£87.5k (first profitable year) 📊 Year 3: - Units sold: ~250 - Revenue: ~£500k + £100k subscriptions - Costs: ~£440k - Net: +£160k ✅ Breakeven: Mid-Year 2.

Impact Model: Free + Paid Units. 🌍 Dual Mission Strategy: - Provide free eye-gaze devices to children/families in need - Funded by investors, grants, and cross-subsidy from paid sales 📊 Model: - Year 1: 50 units → 25 paid, 25 free (grant/investor funded) - Year 2: 150 units → 100 paid, 50 free (partly funded by sales margin) - Year 3: 300 units → 200 paid, 100 free (sustainable balance) 💷 Cost per Impact: - ~£2,000 provides one child with a full assistive eye-gaze system - Clear, trackable impact metric for social investors 🎯 Investor Message: - Buy-One-Give-One approach: every purchase funds a free unit - Impact investors directly sponsor devices for families - Commercial buyers sustain long-term scaling.