Digital Marketing World

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Digital Marketing World. Get Rich with Knowledge.

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. 1. What is Digital marketing 2. Benefits of Digital Marketing 3. What is Digital Marketing all about 4. SEO (Search Engine Optimization) 5. SEM (Search Engine Marketing) 6. SMM (Social Media Marketing) 7. Email Marketing 8. Content Marketing 9. Affiliate Marketing 10. Video Marketing.

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DEFINITION. Digital marketing is the act of promoting Products or Services with the help of digital devices or technology. In Digital marketing, marketers can promote their campaigns on search engines. Social media platforms, emails mobile apps, etc..

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BENEFITS OF DIGITAL MARKETING. Entry resistance is low Measurable & Real Time High Return on Investment (ROI) It is a 24*7 Marketing Approach Global Customer Reach Precise Targeting Instant Feedback.

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OBJECTIVE. Reach the right audience Engage with your audience Motivate your audience to take your action Maximize return on investment (ROI).

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TYPES OF DIGITAL MARKETING. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Content Marketing Affiliate Marketing Social Media Marketing (SMM) Mobile Marketing.

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WHAT IS SEO. SEO is the process of increasing the quality & quantity of relevant organic traffic to your website from Search Engine Optimization. There are 2 forms of SEO: 1. On-page SEO. 2. Off-page SEO..

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WHAT IS SEM. SEM is the practice of marketing a business using paid advertisement on search engines & other websites. Benefit is to get traffic to websites. It is also called as Search Engine Marketing..

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EMAIL MARKETING. Email marketing is an effective way to capture high quality leads & convert them in to customers by sending personalized emails to the targeted audience..

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CONTENT MARKETING. Content marketing is an effective marketing technique of creating & distributing valuable online content like Videos, Blogs, etc. to the targeted audience..

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AFFILIATE MARKETING. Affiliate Marketing is an effective way of Digital Marketing that involves a merchant paying commissions to one or more affiliates. Example : Third party merchant, Third party affiliate..

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SOCIAL MEDIA MARKETING. Social Media Marketing involves creating different types of content for various Social Media platforms in order to promote Products & Services. Example: Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, Etc..

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MOBILE MEDIA MARKETING. Mobile Media Marketing is a strategy that enables a company to reach the target audience in a relevant manner through any mobile devices (such as tablets, smartphone, etc.) via messages, emails & app install ads. Example: SMS to promote, App instruction, Google ad..