Diadora.Sales Plan zaeem_1

Diadora Athletes Diadora Logo DIADORA AFRICA Strategic Expansion Plan From Italian Heritage to African Excellence A blueprint for market expansion across the continent Leggenda Sports (Pty) Ltd REMEMBER THE LEGENDS SINCE 1948 Made with Genspark.

[Audio] Diadora, founded in 1948, has a rich heritage rooted in Italian excellence. Over the decades, we've experienced golden eras in tennis and football, partnering with iconic athletes like George Weah, Björn Borg, Roberto Baggio, and Gelindo Bordin. Our recent acquisition by Geox Group has enabled us to reinvent ourselves in the performance and Italy lifestyle sectors. With our current market position in Africa, we're proud to have established a presence through Leggenda Sports (Pty) Ltd as exclusive licensee for Southern Africa. We operate across three key divisions: Lifestyle, Performance, and Team Sports. Our recent achievement includes securing a partnership with Simba FC in Tanzania, marking our initial foothold beyond South Africa..

[Audio] Diadora is poised to capitalize on the significant growth opportunities in the African market, focusing on excellence to leverage its rich heritage and connect with African consumers who appreciate European heritage brands. Key target markets include Kenya, Nigeria, Ethiopia, South Africa, and Tanzania, where football dominance and growing running scenes offer exciting opportunities for expansion. Mall expansion, youth demographics, and digital adoption will drive the business forward, with a strong presence in shopping malls across urban centers allowing for capturing the attention of African consumers..

[Audio] Diadora's rich heritage in sports is celebrated through the "Remember" campaign, which honors legendary athletes who have shaped sporting history. This nostalgic and emotionally-driven initiative bridges generations, reminding older fans of our golden era while introducing new, younger audiences to our authentic sporting legacy. Our objective is to establish an emotional connection with African consumers, particularly urban millennials interested in heritage brands. We will highlight our authentic sporting heritage, creating distinction from competitors and driving brand awareness and visibility among premium sportswear consumers. With George Weah's iconic status in Africa, we will celebrate his achievements through limited-edition Brasil boots and heritage apparel lines. Our campaign launch is scheduled for Q3 2025..

[Audio] Diadora is strategically expanding its retail presence in Africa, focusing on high-end shopping experiences in select malls. The company plans to establish a strong base in The Grove Mall and Pretoria in South Africa, launch a flagship center in Mall of Africa and Midrand, and partner with Simba FC in Kenya and Tanzania to activate its market presence. The implementation timeline includes strengthening the South Africa base in Sandton City and expanding the retail network in Namibia, Angola, and Mozambique. This will be achieved through optimized product mixes, local retail partnerships, brand ambassador programs, and staff training excellence. With consistent marketing support and efficient supply chain, Diadora aims to become a leading sportswear brand in Africa..

[Audio] Diadora is committed to establishing itself as a leading sportswear brand in Africa, with a focus on excellence and remembering legends. Our four-phase strategic implementation roadmap outlines our key performance indicators, including the launch of flagship stores in South Africa and East Africa, as well as the expansion into new markets. We will also be launching a "Remember" campaign, featuring George Weah, to connect with African consumers and recruit local sports icons as brand ambassadors. Our goal is to achieve projected revenue growth of $45 million by 2027, while expanding our presence across the continent. With a team of 80+ staff, we are confident in our ability to successfully implement this strategy and become a dominant force in the African sportswear market..

[Audio] Diadora will expand its presence in Africa, establishing 75+ premium retail locations across 15 countries. Our brand awareness will increase by 68% in target markets, solidifying our position as a dominant force in the football category. With a projected market share of 15%, we will achieve significant revenue growth, exceeding expectations with a cumulative return on investment of 215%. As we continue to grow, we will establish a strong continental presence, covering four regions across Africa. Our success measures will include market share projections in key territories, such as South Africa, East Africa, and Southern Africa. We will also focus on e-commerce growth, achieving 30% of total sales through online channels by 2027. Furthermore, we will partner with athlete endorsers, securing the support of 10+ regional ambassadors by 2026. Our running community will flourish, with over 20000 club members across Africa. Additionally, we will begin partial production in Africa by 2028, further reducing our reliance on international supply chains. By 2029, we aim to overtake two major competitors in the football category, cementing our position as a top-5 sportswear brand in Africa. This ambitious plan will propel Diadora towards a bright future, driven by our commitment to excellence and our ability to remember and honor the legends who have shaped our brand..

[Audio] Diadora's journey to become a top-5 sportswear brand in Africa commences by connecting its iconic legacy to Africa's sporting passion through the "Remember" campaign. The company will share its vision with headquarters to secure additional investment and support. A strategic retail expansion plan targets 75+ premium retail locations across 15 countries, utilizing a web scraping tool to drive local relevance. George Weah's iconic status will be leveraged to create an authentic connection with African markets. The financial growth goal is critical, aiming for 683% revenue growth over five years with an exceptional ROI of 215%. Campaign assets will be produced, and George Weah's endorsement secured. An expansion team will be built, comprising regional specialists with local market knowledge. The mission is to reestablish Diadora as a premier sportswear brand across Africa, connecting generations through authentic stories and premium products..