Green Ocean Aqua (Pvt) Ltd

Green Ocean Aqua ( Pvt ) Ltd. Higher National Diploma In Accountancy Strategic Financial Management Individual Assignment ( DEH/AC/201/P/0150 ) 4 th Year 2 nd Semester.

Executive Summery Vision & Mission SWOT Analysis Sales & Marketing Strategy Budgeted Financial Statements..

EXECUTIVE SUMMARY. Green Ocean Aqua shop is a aquarium store that will be located at Piliyandala . We have been able to lease a shop near to main road that is big enough to fit into the kind of aquarium store that we intend launching. We will be involved in retailing different types and sizes of aquariums, aquarium accessories to customers, We would delivery and after sales service options for our customers and We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. Our plan is to position Green Ocean Aqua, to become the leading brand in the Aquarium stores industry in the whole of Colombo, and also to be amongst the top 10 aquarium stores in whole of the Sri Lanka within the first 10 years of opening our first aquarium store..

. OUR MISSION AND VISION STATEMENT. VISION. “ to become the leading aquarium making store in the Aquarium stores industry in the Sri Lanka”.

SWOT Analysis. Our intention of starting just one outlet of our aquarium store in Piliyandala is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then open other outlets all across the Country. We know that there are several aquarium stores in the city, which is why we are following the due process of establishing a business. Therefore We do a proper SWOT analysis for our business, we sure that we will be able to position our business to maximize our strength, influence on the opportunities that will be available to us, lessen our risks and be prepared to face our threats..

STRENGTHS WEAKNESS - Our Location is near to the main road & easy to attract customers - A main weakness that we think for now,we dont sale fishes and sea animals, - We are into construction of Aquariums We do not rely on suppliers pet feed or pet medications still. Our business nature is very related with - We have variety payment options that can all customers can afford above things it can attract more customers therefore, We hope in the nearest - Ability to sell our products through online website. future to go into the above mentioned sales too. - our startup risk is limited. - High transpotation cost is another weakness of our business OPPORTUNITIES THREATS - That we have our location in very busy markert place we have lots of people with very good purchasing power. That is an opportunity to sell our product to large number of customers. - when online shopping is a direct threat to this industry sellers. Most of online retailers offer similar products at lower prices and the convenience of doorstep shipping. That may be a threat to our shop - Ability to develop additional stores in the city - Demand from online sales is expected to rise in the coming year, it can be a potential threat to the industry. - ability to develop good relationship with related venders - these kind of products are already selling by the major competitors also a threat to us. - our continued expansion of website is a good opportunity to expand online sale - coming year increasing the prices of all inputs can cause a price increase..

SALES AND MARKETING STRATEGY. Before choosing a location for the business, we did a small market survey and feasibility study for us to be able to enter the available market. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time. MARKETING STRATEGIES CAN BE USE: - Open our aquarium shop in a small party for all. - Introduce our aquarium business by sending introductory letters to residents and businesses - Ensure that we have a wide range of aquariums, aquarium accessories in our store at all times. - Make sure to use of attractive hand bills.

BUDGET. There is some key areas where we have to spend our startup capital, therefore need to prepare a budgeted P&L , BS , Cash flow & Ratios. For the Investment We have been able to generate about 500,000 (Personal savings 300,000 and soft loan from family members 2 00,000 ) and we are processing of obtaining a loan facility of 500,000 from our bank. DEH-AC-2017-P-0150.xlsx.

we continue to make available a variety of glass Aquariums and to deliver good quality after sales services, improvise on how to do things faster and cheaper. our customers are the key factor to the growth and survival of our business therefore we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our business..

THANK YOU.