PowerPoint Presentation

Dabur Amla Aloe Hair Oil Influencer Marketing Report.

Summary of Execution. The idea behind the activity was to inform the audience about the benefits of the product in a fun way . T o execute the campaign 2 different concepts were chosen- ‘This or That’ and ‘FAQ’ . The campaign included micro influencers like Jagriti Singh , Mansi Yadav , Pragati Pandey , Asmita Kaushik etc . For next activity, a set of macro influencers should also be added to the mix to give the entire campaign a big feel and rope a larger number of people to watch the content..

MICRO INFLUENCERS.

Jagriti Singh. Followers 37,300 Views 3104 Comments 3.

Mansi yadav. Followers 42,100 Views 10,969 Comments 82.

Pragati Pandey. Followers 20,400 Views 6591 Comments 3.

Rushali Chugh. Followers 53,100 Views 2094 Comments 12.

Vaishali Srivastava. Followers 30,100 Views 13,200 Comments 17.

Sakshi Agrawal. Followers 46,700 Views 19,600 Comments 45.

Naiya Sehgal. Followers 104,000 Views 53,600 Comments 65.

Asmita Kaushik. Followers 18,200 Views 2823 Comments 19.

REPORT. S.No Name Followers ER % Reach Views Likes No. Of Comments 1 Jagriti Singh 37,300 0.5% 2704 3104 165 3 2 Mansi Yadav 42,100 2.5% 9211 10,969 963 82 3 Pragati Pandey 20,400 1.8% 7787 6591 355 3 4 Rushali Chugh 53,100 0.6% 1400 2094 140 12 5 Vaishali Srivastava 30,100 2.45% 11,817 13,200 696 17 6 Sakshi Agrawal 46,700 2.6% 16,085 19,600 1001 45 7 Naiya Sehgal 104,000 1.5% 58,247 53,600 1462 65 8 Asmita Kaushik 18,200 2.9% 4307 2823 455 53 Total 111,558 111,981 5237 280.

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