PowerPoint Presentation

Azmath Ibrahim. URBAN FARMED FOOD MARKET A zero waste initiative for Ceviche.

W ONDROUS. AUTHENTIC & SUSTAINABLE. VEHEMENT. EMPATHY.

C O N T E N T S. Company Overview Research Focus Urban Farming Concept of Farm-to-Table Restaurant Farming Industry in the Maldives Competitive Analysis Target Audience Site Analysis Final Business Concept Plan.

ABOUT CEVICHE. The restaurant was first opened in 2009 owned by the previous management Currently the place is held by a whole new management and the restaurant is rebranded to the name “Ceviche” Potential area due to the major location and the green environment The front view is the national football training ground of Maldives Less urbanized, which makes it a great place to relax!.

BUSINESS GOALS. Increase the customer base by the end of 2022.

RESEARCH FOCUS. Introduction of farm to table concept.

URBAN FARMING. Urban agriculture generally refers to the cultivation, processing and distribution of agricultural products in urban and suburban settings, including things like vertical production, warehouse farms, community gardens, rooftop farms, hydroponic, aeroponic, and aquaponic facilities, and other innovations..

ROLE OF URBAN FARMING. Livelihoods and Employment for the Urban Poor.

Global Urban Farming Market is Expected to Account for USD 555.94 Billion by 2028 2020 2021 2022 2023 2024 2025 2026 2027 • North America Europe • Asia Pacific • South America Middle East and Africa Global Urban Farming Market, By Regions, 2021 to 2028 2021 2028 DATA BRIDGE MARKET RESEARCH DAIA BRIDGE.

TYPES OF URBAN FARMING. 4;. 91. s, NIJ01tt1.

TECHNOLOGICAL DEVELOPMENT IN URBAN FARMING INDUSTRY.

How IoT technology is benefiting today's modern farming industry Drones for Field Monitoring Water Machines for rotune Operations Management Agriculture IoT Soil Monitoring Sensor.

CONCEPT OF FARM TO TABLE RESTAURANT.

The History of the Farm to Table Movement People move off farms, losing a connection to their food source. 1940s Rachel Carlson publishes 'Silent Spring' highlighting the dangers of pesticides. 1962 The California Certified Organic Farmers were formed. 1973 Carlo Perini founded the Slow Food Organization in Italy. 1986 School lunch programs start using local foods. 1990S 2000s People continue demanding local, fresh, organic food, and farmers markets continue to grow. Terms like 'plant-based,' •plant-centric,' and vegetable forward' entered restaurants and lexicon. 2010s 1950s Packaged goods thrived with innovations in food processing and storage. like cans and frozen dinners. 1971 Alice Waters, a champion of local, sustainable agriculture, opened the legendary Chez Panisse. 1979 The non-profit "Organically Grown" opened in Oregon. 2007 Non-GMO label and organization formed due to demand to rid GMOs from our foods..

PROS OF FARM TO TABLE RESTAURANTS & BENEFITS TO THE FARMING SOCIETY.

FARMING INDUSTRY IN MALDIVES. A variety of local produce is harvested on Maldivian farming islands, with potential for post-harvest investments in processing, packaging, and branding. 90% of food is imported except tuna & coconut. The Maldives dry land is only 29.8 km2, limited space & soil make this difficult. Most farmland is shallow and nutrient-poor. Hydroponics are still relatively new..

COMMON TYPES OF CROPS GROWN IN MALDIVES.

COMPETITIVE ANALYSIS.

CASE STUDY 1 – DE KAS.

CASE STUDY 1 – FLORA’S FIELD KITCHEN.

TARGET AUDIENCE & MARKET. Ceviche’s target customers mainly ranges in between Millennials and Gen Z.

PERSONA PROFILES. Bio Ree is the head of the urban planning department at JENSEN PLUS, an urban design and social planning consultancy based in Adelaide, South Australia. She is passionate about what she does and believes in boosting the ag ricultural industry by supporting urban farming •n va rious ways. FiO Age Generation Nationality Location Occupation Archetype Smart 31 Millennials Ma Idivian Australia Social Worker Care-giver Analytical Goals Creative - Take a project which can be used to ease transportation in the city - Expanding eco-friendly community spaces in every project - Reduce wastage throughout every stage of the project - Implement sustainable strategies such as using renewable energy Frustrations - High work stress - A very little time for personal life preferred Brands : forbidden • '000 S • POCKET CITY FARMS FARMERS.

SITE ANALYSIS.

FINAL DESIGN.

BUSINESS CONCEPT. SUSTAINABLE CONCEPT. +. SUPPORT LOCAL FARMERS.

COMPETITIVE LANDSCAPE. LOCAL FARMING SOCIETY. ETHICALLY RESPONSIBLE & SUSTAINABLE.

EcoRich Commercial Food Waste Composter.

FarmBot.

INTERIOR DESIGN. INTERIOR DESIGN MOOD BOARD. ooo.

PROPOSED LAYOUT PLAN. ONINIO 31VA18d-l'A3S 9NlNlO AllVNVA 83NBOO NOIIVIS VZZld uoou QNnouo VNOOBHSVM vauv ONINIO N3H011>l 83LNnoo HSVO.

PROPOSED LAYOUT PLAN. GARDEN-TO-GLASS BAR DINING AREA FIRST FLOOR CEVICHE GARDEN.

MENU DESIGN. EXISTING MENU DESIGN. cold.

o rnt.n -o. MENU p vegM Big awe Vish F ned with SNACKS crisp, gap oub HOT R COLD 50.00 SS_OC FRESH SMOOTHIES A MONTO s«thie MILKS HAKES M i I kstwke 65m.

BUSINESS CARD DESIGN. Ceviche Ceviche ccvic/v Ceviche.

SOCIAL MEDIA DESIGN. Cevichemv 12 Posts O Cevichemv Followers Edit F'rofile 2k Following in - Est 2022 SPECIAL DINNER MENU Welcome drink Bruschetta Mc cheese balls Grilled seasoned chicken Succulent pink risotto Sautéed vegetables Lava cake and ice cream Ceviche C - 44 (17 Timeline "Velcome More First Farm-To-Table Restaurant in Maldives - FETTUCINE BEEF Est 2022 INTRODUCING TROPICAL SMOOTHIE RESERVE 218 likes Cevichemv TO live a full life, you have to fill your stomach first! Celebrate WomeNs CXry more. View all cornmentS Like Like Ceviche Café and Diner created and event Day Special Dinner Café and added a photo TROPICAL SMOOTHIE B sh.e.

PACKAGING DESIGN.

CUSTOMER JOURNEY MAP. Eli .2.. OFFLINE ftå ORDER FOOD FARM TOUR Sil IN AREA PICK THE PREFERRED INGREDENTS DINE IN THE GARDEN/ OUTDOOR AREA COUNTER.

C O N CLUSION. Nation’s first farm to table restaurant (USP) Helps society by growing agricultural industry Use of advanced technology in urban faming; Farm bot & Food waste composter Focus on sustainability & 100% biodegradable products New interior & menu design – to meet the concept’s needs Sell fresh local produce – helping local farmers.

All rights reserved by.