Customer classification1 (1)

[Audio] Everyone is welcome to today's presentation on customer categorization. As we continue to grow and expand our services, it is crucial that we comprehend our customers and adapt our approach appropriately. Let us delve into the realm of customer categorization and examine its principles and methods..

[Audio] Our customer classification system allows us to comprehend the diverse needs and preferences of various customer groups. We divide them into four distinct categories based on their scale and referral potential. This facilitates the customization of our services and marketing approaches to cater to the unique demands of each segment..

[Audio] Our customers include individuals with diverse backgrounds, such as medical professionals like doctors and nurses, as well as non-medical personnel like anganwadi workers, village administrative officers, police officers, and local influencers. These individuals have the ability to refer patients to outside hospitals for emergency or intensive care services..

[Audio] The categorization system enables us to comprehend the potential of each referral customer. Four categories of RCs are identified based on their referring capacity. Category C1 includes RCs who can refer more than eight patients per month to any hospital. Category C2 comprises RCs who can refer between four and eight patients per month. Category C3 consists of RCs who can refer one to three patients per month. Category C4 includes RCs who refer only one patient every three months. Understanding these categories allows us to tailor our approach to each group and increase our chances of success..

[Audio] Corporate and MSME customers are categorized into four groups based on the number of employees they have. The categories are C1, C2, C3, and C4. C1 includes corporations and MSMEs with more than 50 employees. C2 comprises those with 25 to 49 employees. C3 covers businesses with 10 to 24 employees. C4 includes those with less than 10 employees..

[Audio] Catering to various types of customers across different sectors, our company serves healthcare professionals and government institutions. Our C1 customers are a diverse group of individuals and organizations that refer patients to us for emergency and critical care services. They include ambulance staff, doctors from small and big hospitals, private clinics, and government hospital personnel such as nurses, paramedics, and security personnel. We understand and cater to their needs to build strong relationships with these customers and provide them with exceptional service..

[Audio] Corporate and MSME customers are categorized into four groups based on the number of employees they have. This enables us to tailor our services to meet their specific needs. C2 customers comprise doctors of private clinics, OP practitioners, first aid practitioners, and other individuals mentioned in category one based on their referral capacity. Providing personalized attention to these customers is crucial, and we are committed to delivering high-quality services that meet their expectations..

[Audio] Our C3 customers include doctors with average practices, alternative medicine doctors, nurses in small hospitals, nurses working in emergency or intensive care units, primary health center nurses, government hospital nurses, and all those mentioned in category two..

[Audio] C4 customers include individuals such as Anganwadi workers, Village health nurses, Medical Shop owners, Private lab technicians, Auto drivers, village local politicians, Teachers, Government employees, Police personnel, locally influential people, Human Resource Managers of local companies, and owners/managers of businesses with more than 10 employees, including hoteliers, supermarket owners, apartment secretaries, college principals, and others mentioned in category 3. These individuals play a crucial role in referring patients to us for various healthcare services..

[Audio] Our corporate promotion strategy focuses on engaging with high-value customers who can create substantial business opportunities for us. To accomplish this, we must identify and meet the needs of our customers across various categories. Research suggests that we should prioritize acquiring referral customers who can bring in emergency calls. We have established targets for each customer category: C1 requires 40 referral customers, C2 needs 60 referral customers, C3 requires 80 referral customers, and C4 needs 100 referral customers. By meeting these targets, we can double our monthly business generation from customers..

[Audio] We offer customized solutions for corporate clients with varying needs, including employee benefits, group insurance, and more. Our team works closely with clients to understand their requirements and provide tailored support. With our expertise, we help businesses navigate complex healthcare challenges and ensure their employees receive the best possible care. Whether it's providing access to quality medical facilities or offering specialized services like emergency response teams, we strive to deliver exceptional results. By partnering with us, corporations can enjoy peace of mind knowing their workforce is well taken care of. We appreciate the opportunity to serve and look forward to building long-term relationships with our valued clients. Thank you..