Copy of TIL_CohortDashboard_Gadgets&Technology_Forecast_July2025

[Audio] High income users interested in Gadgets & Technology Audience Media Plan Forecast & Insights for August 2025.

[Audio] Cohort Definition & Publisher Reach PAN India Standard Banner (30 Days forecast) Reach and Impressions (Mn) Publisher X Publisher Y COMPREHENSIVE NETWORK COVERAGE MULTILINGUAL REACH 100.02 100.71 User Reach User Reach 150.06 150.13 Targetable Impressions Targetable Impressions Gadgets & Technology enthusiasts are defined by high engagement with tech reviews, product launches, and online tech communities, showing a propensity to purchase the latest innovations. Identified through browsing history on TIL digital properties, tech-related app usage, and forum participation, they represent early adopters and key influencers. This valuable segment is eager to invest in cutting-edge technology, making them ideal targets. **User Reach is estimated with frequency cap of 1, Targetable Impressions is with frequency cap of 3 Note: Reach shared via Google Ad Manager 360 is indicative and may vary based on active campaigns, inventory, ad sizes, fcap, and targeting parameters //01 // 2.

[Audio] Demographics Breakdown AGE DISTRIBUTION GENDER DISTRIBUTION //01 // 3.

[Audio] Top Data Signals and Sources Content Consumption: Gadgets & Tech App Usage: Tech & Gadget Affinity E-Commerce Intent: Tech Purchases Installed Cashify or similar used phone selling apps. Visited tech review content (e.g., GadgetsNow iPhone reviews) Searched for 'best smartphones under $500' recently. Viewed electronics products on e-commerce sites. Active user of technology news aggregator apps. Read articles on new smartphone releases (past 30 days). Added gadgets (smartwatches, headphones) to cart. Engaged with content on IoT devices & smart home tech. Uses software/tools apps frequently (e.g., VPN, utilities). Looked for home appliances (smart TVs) online. Installed apps related to smart home device control. Researched product comparisons: smartphones vs cameras. Uses apps for hardware monitoring/benchmarking. Searched for computer accessories (keyboards, mice). Consumed content related to mobile accessories trends. //01 // 4.

[Audio] Audience Segments & Personas SME Home Tech High-Value Consumer Tech Adopter Gadget Enthusiast Influencer Creates reviews, compares devices, and engages in tech communities. Target with early access. Buys premium phones (60K+), luxury products, and seeks high-end technologies. Target with exclusives. Reads about SME tech, buys electronics for business. Target with productivity solutions. Interested in home appliances, smart TVs, and IoT devices. Target with home automation ads. Tech Bloggers Luxury Car Owners Small Business Owners Smart Home Seekers YouTube Reviewers High Net Worth Individuals IT Managers (SMEs) Home Decor Enthusiasts Forum Moderators Premium Device Upgraders Startup Founders Appliance Upgrade Planners Product Review Writers Frequent International Travelers Remote Work Enablers Home Entertainment Upgraders //01 // 5.

[Audio] Publisher & Geo Wise Forecasts Publisher X Standard Banner (30 days) Segment Reach (fcap-1) Impressions (fcap-3) Segment Reach (fcap-1) Impressions (fcap-3) Countries Cities India 109.02 327.06 Bengaluru 10.87 32.61 United States 6.12 16.35 Delhi 7.5 22.5 GCC 2.14 6.42 Mumbai 7.29 21.87 Canada 2.64 7.92 Pune 5.23 15.69 United Arab Emirates 1.15 3.45 Hyderabad 5.06 15.18 Geographic Tiers Nagpur 1.68 5.04 Tier1 Cities 46.16 138.48 Ahmedabad 2.19 6.57 Tier2 Cities 50.91 152.73 Vadodara 0.56 1.68 Tier3 30.19 90.57 Jaipur 3.38 10.14 Top 8 Metro Cities 46.15 138.45 Chandigarh 1.21 3.4 Top 10 Cities 48.24 144.72 Indore 3.05 8.99 State Lucknow 4.28 12.84 Maharashtra 17.9 53.7 Kolkata 2.88 8.64 Karnataka 12.05 36.15 Chennai 4.64 13.92 Telangana 8.28 24.84 Coimbatore 1.34 4.01 Tamil Nadu 7.35 22.05 Kochi 1.19 3.57 Andhra Pradesh 2.99 8.97 //01 // 6.

[Audio] Publisher & Geo Wise Forecasts Publisher Y Standard Banner (30 days) Segment Reach (fcap-1) Impressions (fcap-3) Segment Reach (fcap-1) Impressions (fcap-3) Countries Cities India 109.02 327.06 Bengaluru 10.87 32.61 United States 6.12 16.35 Delhi 7.5 22.5 GCC 2.14 6.42 Mumbai 7.29 21.87 Canada 2.64 7.92 Pune 5.23 15.69 United Arab Emirates 1.15 3.45 Hyderabad 5.06 15.18 Geographic Tiers Nagpur 1.68 5.04 Tier1 Cities 46.16 138.48 Ahmedabad 2.19 6.57 Tier2 Cities 50.91 152.73 Vadodara 0.56 1.68 Tier3 30.19 90.57 Jaipur 3.38 10.14 Top 8 Metro Cities 46.15 138.45 Chandigarh 1.21 3.4 Top 10 Cities 48.24 144.72 Indore 3.05 8.99 State Lucknow 4.28 12.84 Maharashtra 17.9 53.7 Kolkata 2.88 8.64 Karnataka 12.05 36.15 Chennai 4.64 13.92 Telangana 8.28 24.84 Coimbatore 1.34 4.01 Tamil Nadu 7.35 22.05 Kochi 1.19 3.57 Andhra Pradesh 2.99 8.97 //01 // 7.

[Audio] Strategic Insights Influencer Amplification SME Productivity Boost Premium Tech Focus Target Tech Influencers (bloggers, reviewers) with early access & exclusive previews. Leverage their reach for authentic product awareness & drive initial sales. Prioritize platforms like YouTube & tech forums. Reach High-Value Consumers (premium phone users, HNIs) with targeted ads for high-end gadgets & exclusive tech. Align campaigns with luxury product interests. Highlight premium features & innovative technology. Engage SME Tech Adopters (business owners, IT managers) with productivity-focused tech solutions & electronics. Highlight features that improve efficiency and ROI. Focus on platforms frequented by business professionals. Times Internet Competitive Advantage Reach tech influencers, high-value consumers, SME tech adopters, and home gadget enthusiasts with tailored campaigns leveraging their unique interests in premium devices, productivity solutions, and smart home integration. //01 // 8.

[Audio] Campaign Recommendations Target Tech Influencers with Early Access Leverage 'Tech Influencer' persona with exclusive previews to amplify authentic product awareness via YouTube and tech forums. Align with interests like 'Cameras and Camcorders'. Reach High-Value Consumers w/ Premium Gadget Ads Target 'High-Value Consumer' persona including 'UAG_Mobile Device - Rs 60000+' with ads highlighting premium features and innovative tech. Align with 'Luxury Products' and 'High-end Technologies'. Engage SME Tech Adopters with Productivity Solutions Target 'SME Tech Adopter' persona including 'INT_Small to Medium Enterprise' with ads showcasing productivity-focused tech and electronics. Focus on ROI and efficiency gains. Showcase Smart Home Integration to Enthusiasts Target 'Home Gadget Enthusiast' persona including those interested in 'Home Entertainment Systems' with ads for smart TVs & IoT devices showcasing seamless home integration and lifestyle benefits. //01 // 9.

[Audio] Thank You Ready to activate this cohort to pin down your marketing strategy? Let's discuss campaign objectives and targeting strategy. For more information, reach out to us at [email protected].