Content Strategy

Content Strategy. LOVE AND DATING WITH JOANNA ELE- 011 STU 1358568.

WHAT IS CONTENT MARKETING?. Content marketing is an important aspect of marketing that involves the creation and distribution of valuable digital information in other to attract and engage the target audience of an organization as well as support its business plan. (Tammer 2020).

WHY CONTENT MARKETING?. “ A Good content give you 10x of whatever you put into it. It can earn you great customer trust via just one brand awareness piece.” - Julia McCoy.

WHY CONTENT MARKETING?. Content marketing generates 3 times more leads and cost 60% less than traditional marketing Over 78% of customers say they feel connected to a brand through its contents 80% of customers learn more about a company through it contents 60% of people say they make purchase decisions about a brand after reading its content.

SITUATION ANALYSIS.

SITUATION ANALYSIS. A 2020 report by pew research suggests single men and women looking to date report low levels of satisfaction with ease finding love 65% of single women looking to date have experienced dissatisfaction arising from harassment from people they meet through online dating app.

SITUATION ANALYSIS. The dating world has continued to evolve and grow over the years and since the outbreak of the pandemic, the demand for matchmaking services has been on the rise due to lifestyle changes, long period of self isolation and health related challenges ( Aridi 2021 ) Single men and women now find it more difficult t o connect and start meaningful romantic relationships. (White K 2018) opines that there are many benefits of engaging with ones audience and one of such is the opportunity to co create value. As a dating coach and matchmaker, I intend to create valuable contents that will attract and engage these singles in need of match making services.

COMPETITOR ANALYSIS. Most competitors now publish profiles and requests of their clients in TikTok. In my opinion, this approach lacks the following 1. Credibility and trust 2. Privacy and protection and 3. Exposes the client to harassments and different negative experiences. A 2021 report by pew research reveals that over 65% of users have reported to have had terrible experience using dating apps and non private match making platforms like Tiktok ..

TARGET AUDIENCE. Our target audience are single men and women in the age range of 18- 55 Affluent/High flyers who work in corporate or own a business Divorced singles looking to date and build long lasting relationships.

TARGET AUDIENCE PERSONAS. Our target audience are single men and women who: Love to romantic dates Love to hang out with friends after work Watch romantic movies at cinemas or at home with that special someone Go on vacations Are high flyers in corporate or business world Have at one time signed up on dating apps Love to look good and have fun Never been married, divorced or is a single parent.

TARGET AUDIENCE NEED. They need help connecting and finding love again They desire to start meaningful relationships that will last They need the services of a professional matchmaker rather than using online dating app.

OUR BUSINESS GOALS. Build trust in brand Generate leads 5% Client Acquisition.

OUR CONTENT STRATEGY FRAMEWORK. Educate Inspire Convince.

AGONY OF HE O-ri-l MAN Ae 10! to o and dating With Joahna the LOve doctor- On 'here/ help people find ways 'to have enjoyable relationships and share secret tips on how to navigate through the' rnany challenges Of finding the right life Partner. over-corning the sour Of dating. married life, and everything in between..

BLOG OBJECTIVES FOR THE NEXT 3 MONTHS. REACH /EDUCATE Create and distribute valuable contents that will position us as a thought leader INSPIRE/ENGAGEMENT Contents will address some dating issues to help our targets have a better dating experience LEAD/CONVINCE Use call to actions (CTAs) that will provoke our targets to take actions CONVERSION.

OUR STORY, OUR CONVERSATION Lets me help you in your journey to finding love Because I’m helping singles like you to connect and find love. I give expertise advise on provoking relationship topics that will help you in your quest to finding a long lasting relationship By developing thought provoking and controversial stories that people will want to share on their platforms for fun or as topics for deliberation thereby generating more site visits.

WHERE WE ARE. CURRENT CONTENT FORMAT Blog post Social post –organic Proposed improvement Video (YouTube) eBook Social post -Paid.

WHERE WE ARE. CURRENT PROCESSES AND WORK OUTPUT Weekly blog post Social post –organic Proposed improvement Bi weekly blog post Weekly Guest blogging Monthly eBook Weekly social post –Paid Weekly video post(YouTube) –Owned.

3 MONTHS CHANNEL PLAN. eBook. Blog. AUG. SEPT. OCT.

CONTENT CALENDAR 2022- PROCESS. AUGUST. MON TUE WED TH FR SAT SUN AUTHOR CHANNEL STATUS NOTES WEEK 1 How to heal from a heart break Bitter truth about being friends with your ex JOANNA Blog Social channels Tiktok Insta Fbook youtube Written awaiting approval WEEK 2 Paid ad set up Post promoting Week 1 blog post to run for a week The Agony of a side chick How to move from being a side chick to the main chick JOANNA Blog Social channels Tiktok Insta Fbook Youtube , paid Written awaiting approval Ad Approved. Yet to be commissioned (Managed by Frank WEEK 3 Paid ad set up Post promoting Week 2 blog post to run for a week Why he won’t propose Steps to finding true love JOANNA Blog Social channels Tiktok Insta Fbook Youtube , paid Written awaiting approval Ad Approved. Yet to be commissioned (Managed by Frank WEEK 4 Paid ad set up Post promoting Week 3 blog post to run for a week 5 surprising places to find love Why you should go on vacation single and alone Why you are still single (guest blog) JOANNA blog Guest blog eBook Written awaiting approval Managed by Frank -Publish monthly stories as eBook - Ad approved.

CONTENT CALENDAR 2022-PROCESS. SEPTEMBER. MON TUE WED TH FR SAT SUN AUTHOR CHANNEL STATUS NOTES WEEK 1 11 fun places to find hot girls Why you keep attracting the wrong girl JOANNA Blog Social channels Tiktok Insta Fbook Youtube paid Written WEEK 2 Paid ad set up Post promoting Week 1 blog post to run for a week How to know he is the one 7 things women need to stay connected to a man JOANNA Blog Social channels Tiktok Insta Fbook Youtube paid Written awaiting approval Ad Approved. Yet to be commissioned (Managed by Frank WEEK 3 Paid ad set up Post promoting Week 2 blog post to run for a week Crazy things women do that turn men on Why you should stay single JOANNA Blog Social channels Tiktok Insta Fbook Youtube paid Approved and commissioned (Managed by Joanna) Ad Approved. Yet to be commissioned (Managed by Frank WEEK 4 Paid ad set up Post promoting Week 3 blog post to run for a week Every girls dream man and where to find him Is Love at first sight real? Why you should multi date JOANNA blog Guest blog eBook Written awaiting approval Managed by Frank -Publish monthly stories as eBook - Ad approved.

CONTENT CALENDAR 2022-PROCESS. OCTOBER. MON TUE WED TH FR SAT SUN AUTHOR CHANNEL STATUS NOTES WEEK 1 Understanding a mans love language Man code what is it? JOANNA Blog Social channels Tiktok Insta Fbook Youtube , paid Published WEEK 2 Paid ad set up Post promoting Week 1 blog post to run for a week The mind of a seductress Why he wont leave his wife for you JOANNA Blog Social channels Tiktok Insta Fbook Youtube , paid Written awaiting approval Ad Approved. Yet to be commissioned (Managed by Frank WEEK 3 Paid ad set up Post promoting Week 2 blog post to run for a week 5 ways to know he is in love Why girls fall deeply in love JOANNA Blog Social channels Tiktok Insta Fbook Youtube , paid Approved and commissioned (Managed by Joanna) Ad Approved. Yet to be commissioned (Managed by Frank WEEK 4 Paid ad set up Post promoting Week 3 blog post to run for a week Signs the relationship is over Bitter truth about infidelity Marriage is still cool (guest blog) JOANNA blog Guest blog eBook Written awaiting approval All stories to be Published monthly as eBook.

MEASUREMENT/KEY PERFORMACE INDICATOR CONSUMPTION 5% increase in page view per month 3% unique visitors per month 10% repeat visitors per month 200 impressions paid social ads 1000 video( YouTube) views per content.

MEASUREMENT/KEY PERFORMACE INDICATOR ENGAGEMENT Owned social 50 reader feedback per week Average of 3 pages per visit 3 minutes Average time spent per visit 4 effective piece of content per month 500 shares and 4,000 likes per month insta/fbook/TikTok/YouTube 200 comments per post insta/Fbook/TikTok Blog.

MEASUREMENT/KEY PERFORMACE INDICATOR LEADS/CONSIDERATION 50 subscribers per month per channel blog/YouTube/TikTok/fbook 30 inquiries per month 20 clicks on call to action CTAs per month CONVERSION 5 clients generated per content 5% increase in revenue generated during campaign period.

CONVERSION STRATEGY. We will be leveraging on the number of visitors that are taking actions on our platform to increase revenue.

THANK YOU.

REFERENCES. Waite, K, & Perez, VR 2018, Essentials of Digital Marketing, Goodfellow Publishers, Limited, Oxford. Available from: ProQuest Ebook Central. [17 July 2022]. Marketing consultancy. 2022. Kurve blog. [online] Available at: <https://kurve.co.uk/what-are-the-3-components-of-content-strategy/ https://www.demandmetric.com/content/content-marketing-infographic> [Accessed 18 July 2022]. 2022. [online] Available at: <https://globallovereport.com/free-business-courses-for-matchmakers/ Pew Research Center’s Social & Demographic Trends Project. 2022. Nearly Half of U.S. Adults Say Dating Has Gotten Harder for Most People in the Last 10 Years. [online] Available at: <https://www.pewresearch.org/social-trends/2020/08/20/nearly-half-of-u-s-adults-say-dating-has-gotten-harder-for-most-people-in-the-last-10-years/> [Accessed 12 July 2022]..

REFERENCES. https://www.nytimes.com/2021/05/07/well/covid-dating-advice.html https://storychief.io/blog/nl/content-marketing-strategy-examples-leads> [Accessed 12 July 2022]. Mayfield, S., 2022. Content Marketing Strategy Examples That Deliver Leads | StoryChief - Content Marketing Blog. [online] StoryChief - Content Marketing Blog. Available at: <https://storychief.io/blog/nl/content-marketing-strategy-examples-leads> [Accessed 10 July 2022]. 2022. [online] Available at: <https://marketinginsidergroup.com/content-marketing/measure-content-marketing-reach-goals/> [Accessed 14 July 2022]. 2022. [online] Available at: <https://www.designrush.com/agency/digital-marketing> [Accessed 14 July 2022]. Smartinsights.com. 2022. [online] Available at: <https://www.smartinsights.com/wp-content/uploads/2014/01/Smart-Insights-Content-Marketing-matrix.png> [Accessed 25 July 2022]..