The Impact of Social Media Algorithms on Small Business Engagement: A Quick Analysis of Instagram, Google Maps and Facebook

[Virtual Presenter] Good afternoon everyone, Today, we'll speak to you about the role of social media algorithms on small business engagement. We'll be focusing on Instagram, Google Maps, and Facebook. As authors of this quick analysis, we wanted to explore how these social media platforms are impacting small businesses. Our findings show that social media algorithms play a crucial role in determining what content gets seen by users. For example, on Instagram, the algorithm determines which posts are shown in a user's feed based on factors such as engagement and relevance. Similarly, on Google Maps, the algorithm determines which businesses are shown in search results based on factors such as reviews and location. And on Facebook, the algorithm determines which posts are shown in a user's feed based on factors such as relevance and engagement. Overall, our analysis highlights the importance of understanding how social media algorithms work and how they can impact small businesses. By optimizing their social media presence and understanding how the algorithms work, small businesses can increase their engagement and reach new customers..

[Audio] We analyzed data on small business engagement on Instagram, Google Maps, and Facebook, and identified key trends and patterns. Our research objectives were to understand the impact of social media algorithms on small business engagement and to identify the most effective strategies for businesses to increase their engagement on these platforms. Our findings reveal that social media algorithms play a crucial role in shaping small business engagement. On Instagram, the algorithm determines which posts appear in users' feeds, based on factors such as engagement rate, relevance, and timeliness. Similarly, on Google Maps, the algorithm determines which businesses appear in search results, based on factors such as ratings, reviews, and location. On Facebook, the algorithm determines which posts appear in users' newsfeeds, based on factors such as relevance, engagement, and recency. Our analysis highlights the importance of understanding social media algorithms and how they impact small business engagement. By adopting effective strategies for engaging with users on these platforms, businesses can increase their visibility, drive traffic to their websites, and ultimately grow their customer base..

[Audio] Instagram, Google Maps, and Facebook. This study will investigate the effect of these algorithms on small business customer engagement, with a focus on content visibility and customer interactions..

[Audio] Our research examined the impact of social media algorithms on small business engagement, specifically focusing on Instagram, Google Maps, and Facebook. Our objectives were clear: To analyze the impact of social media algorithms on small business engagement and to explore algorithmic changes on Instagram, Facebook, and Google Maps. We believe that this analysis will provide valuable insights for small business owners and marketers looking to improve their engagement on these platforms..

[Audio] Instagram, Google Maps, and Facebook are social media platforms that impact small business engagement. We utilized Microsoft Power (B-I ) to access target population quickly and effectively. Our research included a questionnaire and business insights to collect primary data from 40 small business owners. This approach provided a comprehensive understanding of the factors that impact small business engagement on these platforms. We are confident that our findings will be valuable to small business owners and those seeking to improve their online presence..

Findings.

[Audio] Our research analyzes the impact of social media algorithms on small business engagement across various platforms. Our findings reveal that businesses with an established online presence have a higher visibility on Google Maps compared to newer businesses. However, newer businesses struggle to gain visibility due to a lack of optimized presence. Our analysis shows that service industries experienced the greatest reduction in visibility on Google Maps while health and food & beverage sectors remained less affected. In conclusion, our analysis highlights the complex and multifaceted nature of social media algorithms' impact on small business engagement across various industries and platforms. By understanding these impacts, small businesses can make informed decisions about how to optimize their online presence and improve engagement with their customers..

[Audio] Social media algorithms present challenges for small businesses on platforms such as Instagram, Google Maps, and Facebook. Adapting content strategy, shifting towards more engaging formats like videos, and adjusting posting times and formats are common solutions. We found that the majority of respondents found social media algorithms harmful, with businesses in retail and services being particularly affected. This could be due to the growing emphasis on paid advertisements, making organic reach harder..

[Audio] We suggest leveraging user-generated content, focusing on positive customer feedback, and using interactive posts and video content to increase engagement. Encouraging satisfied customers to leave reviews on platforms like Google Maps can improve a business's online reputation and ranking in search algorithms, leading to increased visibility. We recommend that businesses consider paid advertising. Allocating a small portion of the budget towards targeted ads on social platforms like Instagram and Facebook can help businesses reach specific audiences more effectively. Regularly monitoring and adapting to algorithm updates and trends is crucial for small businesses to stay competitive..

THANK YOU.