complite 2

[1] 1. Business Idea and Concept:  Business name: ‘GREENNOVA’  Nature of Business: Product-based business solutions focusing on biodegradable and environmentally-friendly alternatives to conventional plastic products.  Core Concept: GreenNova Essentials is a seller of various sustainable products that can replace certain types of harmful single- use plastics. Products in our Business include the following.  Jute Bags  Bamboo Toothbrushes  Paper Straws  Compostable single-use cups  Creativity and Innovation:  100% Biodegradable and Bio-natural Material Stylish, durable design that will impress the modern users..

[2]  Affordable prices to ensure mass market penetration.  Products are outsourced from local artisans in order to support rural employment.  Zero-plastic packaging  Customized jute bags for events. 2. Mission and Vision Statements: ❖Mission Statement: It will be in offering environmentally friendly, affordable, and high- quality alternatives to plastic products while advancing and encouraging people and businesses into sustainable living. ❖Vision Statement: The vision is to be Bangladesh's premier green brand through innovation, awareness, and eco-friendly product solutions, so as to live in a plastic-free world by the year 2035. 3. Market Analysis:  Target Market:.

[3]  Age Group: 15–60  Location: Urban & semi-urban Bangladesh’s schools, colleges, offices, supermarkets.  Income Group: Middle & upper-middle class.  Customer Type: Environment-conscious individuals, students, NGOs, retailers, cafes, and corporates looking for sustainable alternatives.  Customer Need (Problem Solved):  Increasing pollution arising due to plastic bags and products.  Government regulations on single-use plastic.  Expressed demand for low-cost, eco-friendly options.  Increasing demand for sturdy, stylish, and reusable products.  How We are BetterPrice lower:  Lower Prices.  More variety of products.  Local sourcing and Positive social impact.  Eco-friendly packaging..

[4]  Available in the market.  Reliable products quality.  Provide better customer service.  SWOT Analysis:  Strengths:  100% Biodegradable Products.  Competitive pricing.  Strong brand image: eco-friendly.  Weaknesses:  In the beginning, brand awareness was extremely limited.  Higher cost of production as compared to plastic products.  Opportunities:  Plastic ban by government.  Growing ecological awareness.  Large corporate demand for sustainable products.  Threats:  Competition from other green brands.  Price volatility of raw materials..

[5] 4. Marketing and branding Strategy:  Branding-  Business name meaning: ―Green Nova‖ is a new strong start in sustainability. ―Green‖ stands for eco-friendy practices, ―Nova‖ stands a bright new start or breakthrough idea.  Tagline: “Green Nova – Recycling the Future”. Green Nova symbolizes a bright, new force for environmental change and shaping tomorrow by taking action today.  Logo:.

[6]  Marketing Channels-  Own E-commerce Website: This is the main sales channel and the heart of our business model. It will feature all our products—like Jute Bags and Bamboo Toothbrushes—complete with detailed descriptions, stunning images, and clear information about sustainability and local sourcing. Plus, it will serve as the primary platform for B2B bulk orders.  Social Media Platforms:  Instagram/Facebook: We're going to focus on creating a visually appealing experience as we build our community and use targeted ads to attract visitors to our e-commerce site.  Offline Marketing:  Store Shop Sales: Team up with local eco- friendly retail stores, supermarkets, and boutiques to showcase and sell our products. This way, we can maintain a physical presence and focus on providing a great.

[7] experience for customers who love to shop in person.  Events: Getting involved in local markets, sustainability fairs, and corporate events is a great way to boost brand awareness and provide exclusive promotions. We really focus on guiding customers to our online platform for their future purchases.  Pricing Strategy: The pricing model will be applied directly through the website.  Affordable Pricing: To really capture the attention of the market, we need to prominently showcase our low prices online—like the Jute Bag for just 70tk each and the Bamboo Toothbrush at only 30tk each. This way, we can make sure we reach a wide audience.  Discounts for Mass Purchasers: The website will include a special B2B section and offering bulk-buy options tailored for retailers and corporate clients..

[8]  Positioning: GreenNova is our ultimate online destination for finding eco-friendly, dependable, and budget-friendly alternatives to single-use plastics. 5. Operational Plan:  Mode of Business-  Online Platform Model: GreenNova operates entirely as a platform-based business, showcasing a main e-commerce website along with a cohesive online presence.  Day-to-day Activities-  Outsourcing & Intake: The Procurement employee is responsible for building and maintaining relationships with local artisans or suppliers, to guarantee a steady flow of products like Jute Bags and Bamboo Toothbrushes etc. They also ensure quality control and keep track of incoming inventory at a central warehouse or fulfillment center..

[9]  E-commerce Management: This role includes the daily oversight of the e- commerce website, handling customer orders for both retail and B2B, managing product listings, and executing digital marketing campaigns.  Logistics & Fulfillment: The Logistics employee takes care of picking and packing orders to using eco-friendly, zero-plastic packaging and shipping them straight to our customers from the warehouse. They also handle coordination with couriers for national deliveries.  Finance & Administration: This involves overseeing website sales transactions, keeping an eye on daily expenses, making purchases from artisans, and handling invoicing for both B2B clients and retail partners.  Roles and Responsibilities-  Operations Manager: This role involves managing daily logistics, keeping track of.

[10] inventory, handling supply chain relationships with artisans and overseeing fulfillment processes.  E-commerce & Marketing employee: This role involves overseeing the website, running digital marketing campaigns, handling customer service for online orders and managing relationships with B2B clients.  Logistics & Fulfillment employee: Handles warehousing, packing orders in eco-friendly packaging and dispatching shipments.  Finance & Administration: Handles all aspects of bookkeeping, payroll, purchasing and invoicing.  Suppliers-  Local Artisans and Craftspeople: These individuals or small workshops are the heart of the supply chain, creating finished products like Jute Bags and Bamboo Toothbrushes. This collaboration not only promotes local sourcing but also fosters a positive social.

[11] impact, supporting local communities and creating jobs.  Eco-Friendly Manufacturers: Small to medium-sized businesses that focus on producing items like paper straws and compostable single-use cups play a crucial role in sustainability. These suppliers need to ensure that their products are made from 100% biodegradable and bio-natural materials, all while adhering to strict non-toxic and safe material standards.  Zero-Plastic Packaging Providers: These suppliers play a crucial role in GreenNova's dedication to eliminating plastic and embracing eco-friendly packaging solutions for shipping directly to customers..

[12] 6. Financial Plan:  Total Investment: 1,50,000 TK  Total Investment: Item Cost Product Cost 50,000tk Marketing (Ads) 10,000tk Packaging Cost 5,000tk Website/E-commerce Setup 30,000tk Total Investment 95,000tk  Setup Costs (For 1 Month) Item Cost Warehouse/Storage Rent 10,000tk Employee Cost 36,000tk (3 persons ).

[13]  Sources of Funds:  Founder's personal savings.  Bank loan(for future expansion).  Parents investment.  Pricing Model: Product Cost Price Sell Price Jute Bags 40tk /bag 70tk/bag BambooToothbrush 18tk/brush 25tk/brush Paper Straw 40tk/pack 60tk/pack Compostable Cups 120tk/pack 150tk/pack Wooden Cutlery 120tk/pack 150tk/pack 7. Sustainability and Ethics :  Sustainability:  Biodegradable & Compostable.  Renewable Resources.  Reduced Carbon Footprint.  Non-Toxic Safe Materials..

[14]  Supports Green Economy.  Ethics:  Honest & Transparent Claims.  No Child Labor.  Fair Pricing.  Respect for Customers.  Supporting Local Communities.  Social Impacts:  Employment.  Customer Well-Being.  Safe Environment.  Improving Quality of Life.  Health & Safety Impacts. 8.Risk and Growth plan:  Potential Risks:  Low brand awareness: As a new brand, many customers may not know about GreenNova yet..

[15]  High production cost: Eco-friendly materials and handmade items can cost more than plastic products.  Supply issues with artisans: If artisans cannot produce on time, stock may run out. GreenNova depends heavily on local suppliers.  Raw material price changes: Jute, bamboo, and paper material costs can increase, affecting profit.  Contingency Plans:  Increase online visibility: Run simple social media campaigns (Instagram, Facebook), post videos, and partner with eco-influencers to reduce brand awareness problems.  Build strong supplier network: Have more than one artisan or.

[16] manufacturer for each product so production doesn’t stop.  Control cost through bulk buying: Buy raw materials in bulk to reduce cost and maintain stable pricing.  Keep small emergency inventory: Store extra stock of fast-selling items to avoid shortages.  Simple Growth Steps:  Build a strong brand identity: Use the ―GreenNova – Recycling the Future‖ message to create a positive, eco- conscious image.  Expand product range: Add more eco- friendly items such as a stainless steel straws, eco lunch boxes. This increases revenue and variety.  Launch a Subscription Box: Offer a monthly ―Green Starter Pack‖ that.

[17] includes a mix of eco-friendly items at a lower price. 9. Conclusion-  Conclusion: GreenNova aims to provide affordable and eco-friendly alternatives to harmful plastic products. By working with local artisans, we create sustainable items while supporting rural employment. Our strong branding and clear marketing strategy position us as a responsible green business. With growing environmental awareness in Bangladesh, GreenNova has potential to succeed.  Personal Reflection: Working on this project helped me understand how a simple idea can create a positive impact. I learned how sustainability, business planning, and social responsibility can work together. It.

[18] also showed me the importance of teamwork, research, and clear communication. While developing GreenNova, I understood how important it is to build trust with customers. I enjoyed thinking of creative eco-friendly solutions that support both people and the planet. Overall, this assignment made me more confident and interested in entrepreneurship..