Comp 4116 Term Paper

[Virtual Presenter] Good morning everyone, we are here to present our Term Paper for Comp 4116. Today, our group will be exploring Apple Inc. and how Rich Communication Services (RCS) could be used to enhance their messaging system. Now let us begin..

[Audio] This slide is regarding Group 5 of Comp 4116's term paper which focuses on the organization's application of Resource and Capital Security (RCS) and how it supports Apple Inc. in order to analyze the capital budgeting process. The paper will include a table of contents and several illustrations. Let's begin discussing it..

[Audio] Our Team 5 worked on the Com 4116 Term Paper together. It comprised of Chan Ka Man, Chan Yat Hei, Ho Sze Chung, and Kong Chin Ho. Their hard work and teamwork made the completion of the project possible. We are grateful for their commitment and dedication to the task..

[Audio] Group 5 is working on a term paper focusing on Apple Inc., one of the most prominent companies in the world today. Valued at over $2 trillion, Apple is renowned for its high-quality consumer electronics, including the popular Mac and MacBook laptops. Customers can enjoy a convenient shopping experience at Apple’s retail stores, as well as personalized customer support. The Group 5 team consists of Chan Ka Man, Chan Yat Hei, Ho Sze Chung and Kong Chin Ho..

[Audio] Good morning students. This slide is focusing on the successful tech giant, Apple Inc. From its humble beginnings in 1976, 3 founders - Steve Jobs, Steve Wozniak, and Ronald Wayne - built Apple Computer, Inc. which quickly became popular for their Apple II home computer. Today, Apple Inc. is a multinational company that made a major breakthrough with the introduction of the iPhone and is the first publicly traded company to reach a market valuation of $1 trillion. Our group 5 consists of Chan Ka Man, Chan Yat Hei, Ho Sze Chung and Kong Chin Ho who were responsible for this research..

[Audio] Slide 6 focuses on the Apple ecosystem. It illustrates how the company's range of products are driven by different operating systems such as macOS, iOS, iPadOS, watchOS and tvOS. Specifically, these operating systems have been developed for Apple's Mac computers, iPhones, iPads, watches and Apple TVs..

[Audio] Our group is researching a particular application and will discuss the findings of our research. Group members are Chan Ka Man, Chan Yat Hei, Ho Sze Chung and Kong Chin Ho. The focus of our research is to explore the features of the application and how it could be used to improve current processes. This slide presents our term paper project. We will keep you posted about our results..

[Audio] The slide is about Group 5's project concerning Apple's messaging system, iMessage. Particularly, it focuses on one of the members of the group, Chan Ka Man, and examines how iMessage works and how Apple users utilize it to communicate with one another. Chan Ka Man has been focusing on researching how the messaging system is used by Apple users and ways in which it can be optimized..

[Audio] Slide 9 of this presentation contains a definition of Rich Communication Services, or RCS. RCS is a communication protocol that aims to improve traditional SMS messaging by providing features such as high-quality media sharing, read receipts, typing indicators, and group chat support. The goal of RCS is to create a messaging experience that is more engaging and interactive, while still being able to work with the standard SMS..

[Audio] Group 5's term paper focuses on the advantages of using Rich Communication Services (RCS). Some of the features discussed are multimedia substance, reactions to messages, read receipts, typing indicators, and rich media sharing. Additionally, the paper outlines the potential benefits of utilizing RCS..

[Audio] Our group project for Comp 4116 term paper is about illustrating how Resource Constraint Scheduling (RCS) supports Apple Inc. Group members Chan Ka Man (21223343), Chan Yat Hei (21222509), Ho Sze Chung (23212381) and Kong Chin Ho (21231877) have worked collaboratively to research the potential applications of RCS in Apple Inc's current market and to discuss how RCS can be used to optimize current operations. The advantages of using RCS over other scheduling techniques have also been discussed. Based on our findings, we have concluded that RCS can be an effective tool to support Apple Inc in many areas..

[Audio] Group 5's final project for Comp 4116 is a term paper using Michael Porter's Five Forces Model of competition as the basis. The five forces are the threat of new entrants, threat of substitutes, bargaining power of suppliers, and competitive rivalry. Chan Yat Hei will provide an analysis regarding the threat of new entrants. Group 5 comprises Chan Ka Man, Chan Yat Hei, Ho Sze Chung, and Kong Chin Ho..

[Audio] The threat of new entrants to the messaging industry is discussed in this slide, as well as the impact of the Rich Communication Services (RCS) protocol. RCS creates a barrier for new entrants as it increases messaging capabilities and rich media sharing, thus allowing Apple to hold on to its dominant position in the industry..

[Audio] Apple's bargaining power with suppliers is strong due to its global technology leadership. This enables Apple to secure favorable prices and terms with suppliers. Moreover, the robust messaging platform provided by Apple's reliable technology, RCS, is another advantage..

[Audio] In regards to Apple's messaging services, the bargaining power of buyers is limited due to the fact that their Real-Time Communications System (RCS) platform has no real alternatives. As a result, Apple has control over factors such as price in order to guarantee customer loyalty..

[Audio] Rich Communications Services (RCS) is an interesting substitute for SMS messaging, featuring a better messaging experience than traditional messaging. Its special feature also helps to minimize the threat of substitutes in terms of traditional messaging..

[Audio] Our term paper project focuses on the competitive rivalry between Apple and its competitors, namely Whatsapp and Facebook messenger. We analyze how Rich Communication Services (RCS) provide users with unique features and capabilities, giving Apple an edge over its rivals. Team members who have worked on the project include Chan ka Man, Chan Yat Hei, Ho Sze Chung and Kong Chin Ho..

[Audio] Group 5's Term Paper for Comp 4116 consists of a Strategic Application Portfolio, Key Operation, High Potential and Support components. Ho Sze Chung, alongside Chan Ka Man, Chan Yat Hei and Kong Chin Ho, was responsible for the Support component..

[Audio] Apple has adopted the Rich Communications Services platform in order to facilitate the ability for more smartphones outside of the iOS ecosystem to join their iMessage service. With slow user growth, this new method may help attract more users to become a part of their community..

[Audio] The Rich Communication Services or RCS is a platform that enables users to send and receive high-resolution photos and videos, audio messages, and larger files. It is being supported by many platforms, such as Apple's iMessage, allowing users to take advantage of the RCS technology without having to switch platforms. This slide is about our Term Paper centering on this RCS technology..

[Audio] This slide shows the group members who are responsible for our term paper. All of them have worked together to provide you with a good understanding of the support application for RCS, which includes stickers and reactions. In addition, Apple can also create custom stickers to enhance the user experience and to contribute to a positive work culture..

[Audio] This slide features the members of Group 5 who have done a great job on their term paper on high potential applications, particularly messaging applications such as iMessage. By now, you're likely familiar with iMessage's signature blue bubbles, and how it distinguishes its users from other users who are non-iMessage. The use of different bubbles for iMessage and users on other messaging platforms helps to maintain Apple's business image. Great work from Group 5!.

[Audio] This slide shows the names of the members of Group 5, who are currently working on their Term Paper for Comp 4116. They have been assigned the task of researching and discussing the concept of capital budgeting. We wish them the best of luck as they continue to work on this project..

[Audio] The "Payback Model" of Group 5 is presented in this slide. Compared to RCS and SMS systems, the investment for RCS was $300000 while the investment for SMS was only $200000. Annually, RCS had $50000 reduction in cash outflows, while SMS had $30000 reduction in cash outflows. This makes the payback period for RCS 6 years and for SMS 6.7 years..

[Audio] The slide compares the payback period of the RCS messaging system and the SMS system. Our team compared the payback period of both systems and found that the RCS messaging system has a payback period of 6 years, which is shorter than that of the SMS system, which is 6.7 years. This suggests that compared to the previous messaging system, the new RCS messaging system recovers its initial investment more quickly. Adopting the RCS messaging system therefore provides a quicker return on investment..

[Audio] A table presenting the Net Present Value of a project is featured on this slide. This table includes the present value of one dollar discounted at 12%, the total present value, annual savings, and initial investment. The result is a net present value of $3700..

[Audio] This slide is about Net Present Value (NPV). Using the financial information about the project, it was determined that the value created was $3700 more than the initial investment. This decision was made by Chan Ka Man. NPV is a useful tool to decide whether the project is worth investing in or not..

[Audio] The Term Paper project for Comp 4116 is a group project involving 5 students: Chan Ka Man, Chan Yat Hei, Ho Sze Chung, Kong Chin Ho. The focus of the project is to suggest a strategy to acquire reliable and accurate customer service (RCS). To arrive at the best possible decision, the customer's needs and wants as well as the company's objectives need to be taken into consideration. It is important to plan carefully and think creatively. To ensure an evidence-based decision, research and market analysis should be conducted. This can be done through interviews, surveys, questionnaires and other related methods. The final RCS strategy should be tailored to the company's individual needs and objectives..

[Audio] Group 5 has made great contributions to the Comp 4116 project. Let's applaud them for their hard work. Chan Ka Man will be talking about the advantages and disadvantages of the newly developed product. I strongly believe this project will be successful and the answers will be available soon..

[Audio] Group 5, led by Kong Chin Ho, has developed the RCS messaging interface with customised visual, layout and interaction elements for an improved user experience. Additionally, they have added various functions which help to reduce SMS charges and associated infrastructure costs, resulting in cost savings..

[Audio] The Comp 4116 Term Paper Group 5 project has several drawbacks. These include lack of control, the necessity of testing for compatibility, stability and performance, security issues, a complicated development process, integration with any existing infrastructure, maintaining user experience consistency and Kong Chin Ho's involvement..

Make VS Buy. Kong Chin Ho.

[Audio] Business strategy and time to market are key considerations when deciding whether to make or buy a messaging system. Strategic importance dictates if the messaging system is part of the company's core focus or not. Time to market concerns whether the time and effort put into making an internal messaging system will be worth the final result. Finally, availability of existing solutions should be considered, as pre-packaged software may prove sufficient for the desired messaging functions..

Kong Chin Ho. Availability of corporate resources More resource is needed to develop a messaging system → waste of resource Corporate core competencies Not the expertise in messaging system.

[Audio] In order to decide on a business strategy, two factors should be taken into consideration: integration with the ecosystem and increased competitiveness. For instance, Apple implements a "Make" strategy that allows it to create unique attributes and qualities for its products, consequently, helping it to stand out from the competition..

[Audio] We present the references and resources we used for our Comp 4116 group project. These include "Apple" by Gavin W, "What's the Difference Between iMessages & Text Messages?" by Xfinity Discovery Hub, "Apple finally embraces RCS messaging: Here's how it will impact both Android and iPhone users" by Danny D, "What is RCS and how is it different from SMS and iMessage?" by Igor B, "Rich Communication Services: the benefits and drawbacks" by Ionita C, and "Rich Communication Services: Advantages and Disadvantages - ProfOlus" by Ivankov A. We also consulted CM.com's article on RCS Business Messaging. Our research was extensive and has given us a comprehensive understanding of the subject..

Thank you.