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Comfort Haven. "At Comfort Haven, our mission is to create spaces that inspire and embrace the true essence of comfort, offering high-quality furniture that brings joy, style, and functionality into every home.".
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The Promotional Mix. The promotional mix refers to the combination of various marketing communication tools utilized by a company to promote its products or services. It includes advertising, sales promotion, public relations, personal selling, and direct marketing. By strategically integrating these elements, we can effectively communicate our brand message, attract customers, and drive sales..
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Advertising: Advertising involves paid, non-personal communication through various media channels to promote products or services. It aims to create awareness, generate interest, and persuade customers to make a purchase..
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Advertising Concept for Television Ad:. Execution Style: Humorous Storyline: The TV ad opens with a couple sitting on an old, uncomfortable couch, struggling to relax. Suddenly, a charming salesperson from Comfort Haven enters the scene, presenting them with a magical remote control. As they press different buttons, their surroundings transform into cozy, stylish living spaces filled with our beautiful furniture. The couple's expressions change from discomfort to pure joy as they experience the ultimate comfort of our products. The ad concludes with the tagline, "Discover a new level of comfort at Comfort Haven - where your dream home comes to life.".
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Comfort Haven Grand Opening to Benefit Local Community.
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Budget for Promotional Mix:. Advertising: $50,000 Sales Promotion: $20,000 Public Relations: $10,000 Total: $80,000.