Blue professional modern marketing proposal presentation

"TOGETHER, WE CAN CLOSE THE LOOP". COCA-COLA: RECYCLING FOR A BETTER TOMORROW.

CAUSE & ISSUE. Why It’s Important: Millions of tons of plastic waste are deposited in oceans which are damaging wildlife and ecosystems. The recycling efforts of Coca-Cola can be used as a model to other brands and consumers, which will make the world more sustainable..

TARGET AUDIENCE. Primary Audience: Individuals who are environmentally friendly (18-35 years old), residing in urban centres all over the world. Secondary Audience: Families, particularly parents that impart sustainability to the new generation. Geographics: International scope, targeting the areas with excellent environmental consciousness (e.g., Europe, North America, Asia). Audience Motivation: Care about the environment and the future of the planet. An interest in being a participant in sustainability activities. Social media impact and brand loyalty..

BRANDING ELEMENTS. Tone of Voice: A motivating message that is instructive and inspirational to the audience. Positive and pleasant, which is the typical style of Coca-Cola. Visual Identity: Primary Colours: Red and white (Coca-Cola's traditional colors). Green Accents: Symbolizing sustainability and recycling. Imagery: Nature, seas and societies into recycling and environmental intervention..

COMMUNICATION STRATEGY. Approach: Emotional and high call to action, a combination of an inspiring tone and the urgency of the environmental problem. Core Message: "The loop can be closed and together we can build a waste-free world.".

INTRODUCING THE BARCODE FOR RECYCLING. Concept: Coca-Cola also launches a Recycle to Earn Barcode on all their products..

On barcode scanning, the user would receive rewards,.

BENEFITS OF CAMPAIGN. 01. 01. 02. 03. Incentivizes Recycling: Promotes recycling by rewarding the efforts of consumers using tangible rewards..

BRAND & SOCIAL CAUSE FIT. In order to energize the world, bring about a sense of positivity and value creation. This is in line with the initiative of “World Without Waste” as it is inspiring change towards a better future of the global world. Core Brand Values: Sustainability, positivity, global responsibility. Positioning: Coca-Cola is a company with a worldwide presence, forward-thinking, fun, and energetic brand that can spearhead sustainability initiatives. Social Cause Fit: Environmental support increases the brand equity of Coca-Cola as it demonstrates the interest of the company in a better world..

WHY THIS CAUSE MATTERS?. Environmental Impact: By addressing plastic waste, Coca-Cola will be able to contribute to the reduction of the environmental cost of billions of plastic bottles that get discarded in landfills or oceans. Global Responsibility: As a market leader, Coca-Cola can impact millions of consumers around the globe to change their ways to be sustainable. Call for Action: Recycling of its products by consumers is part of the role that Coca-Cola should play towards the environment, and serves the benefit of ensuring its sustainability into the future. Barcode Incentive: The Recycle-to-Earn Barcode is an entertaining game that makes recycling a habit and an enjoyable experience..

CONCLUSION. This campaign will help Coca-Cola keep up with the current international trend of environmental responsibility by reinforcing its sustainability. The programs of the “World Without Waste”, which Coca-Cola has developed in conjunction with the Recycle-to-Earn Barcode, enhance an inventive, captivating and rewarding means of consumer involvement in recycling activity. Together, We Can Close the Loop..