ENVIRONMENT:. Positive : “Our environmental, social and governance (ESG) goals are embedded in how we operate as a business—they are part of our very foundation. (...) Across markets representing 30% of our global volume, we offer 100% recycled plastic packaging options in at least one brand. This number grew in 2020, and we’re now offering packages made of 100% recycled PET in around 30 markets. In 2020, we also developed a goal to reduce our use of virgin PET by a cumulative 3 million metric tons globally by 2025. This is the equivalent of taking out one whole year’s worth of virgin plastic over the next five years.” Chairman and CEO. James Quincey. Negative: Coca-Cola received Ethical Consumer’s worst rating for Carbon Management, Reporting, P alm Oil policy. It’s also a leading plastic polluter. In October 2020 Coca-Cola was facing a lawsuit for plastic pollution from the Earth Island Institute and Plastic Pollution Coalition. It was labelled the world’s biggest plastic polluter in a 2019 survey by Break Free From Plastic, and Greenpeace too labelled the company a top plastic polluter. A Guardian article stated that the company was responsible for around 3m tonnes of plastic packaging per year. Coca-cola is also involved in environmentally damaging industries such as motor sports and sale of fish..
FAIR COMPETITION:. Negative : In the 1990s, the Coca-Cola Company was accused of several unlawful tactics for increasing its market base. The 1990s marked the period in which the Coca-Cola Company made dangerous and aggressive moves towards acquiring new companies through mergers and ventures, something that raised suspicion among the French government. Furthermore, Italy managed to win a case against Coca-Cola following repeated claims on the anti-competitive approaches the company was using. As a result, the European Commission of Trade started a serious investigation to find out the competitive practices used by the company (McKelvey, 2006). Lastly, the company’s chief competitor, PepsiCo, made allegations that Coca-Cola was using a broad discounts strategy, which is against the European laws, to gain a competitive advantage..
EMPLOYMENT PRACTICES. Positive : Coca-cola employees get different benefits such as: Severance Pay. Health Insurance. Dental Insurance. Life Insurance. Vision Insurance. Temporary Disability Insurance. Long-term Disability Insurance. Accidental Death & Dismemberment Insurance. Negative : “CCEP is constantly cutting jobs and making employment more precarious. And lengthy negotiations on a European Works Council have still not produced a satisfactory result.”.
ANIMAL:. Positive : The Coca-Cola Company is committed to the humane treatment of animals, and we prioritize continuous improvement in animal health and welfare. We expect our suppliers to adhere to certain standards and treat animals with care, understanding and respect. Negative : Animal abuse at Coca-cola dairy farm. The images in the video are downright disturbing: Men punching, pushing, throwing and dragging calves. Calves forced fed from bottles and beaten with them when they don't drink. One is stomped on its head. Calves separated from their mothers soon after their birth. Calves left to die in 100-plus degree weather. Calves burned and beaten with branding irons. Dead calves stacked in piles and hidden from public view. Calves crowded in trucks, then secretly sent to be slaughtered for meat..