[Audio] Chashitsu Tea House. CHASHITSU TEA HOUSE. 

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[Audio] Tea is the most consumed drink after water. Almost 100 million cups of tea are drunk in the UK daily.. 

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Tea is entwined in many countries histories and daily routines. The second most consumed drink after water, it is found in many forms throughout the world. Almost 100 million cups of tea are drunk daily in the UK.

[Audio] So, if that is the case, why are there no tea houses in Bournemouth ?. 

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There  are not any tea houses in Bournemouth where  tea lovers can enjoy a good cup of loose leaf tea and experience  the traditions of tea ceremonies or afternoon teas from around the world.

[Audio] I want to open a tea house in Bournemouth. Chashitsu Tea House will not only be a place where tea lovers can enjoy a good cup of loose-leaf teas but also a place people can experience afternoon teas and tea ceremonies from around the world. I want to make going to a tea house to have a good cup of tea as popular as going into to a cafe to have a coffee. To begin with we will offer Japanese and English afternoon teas and a traditional Japanese Tea Ceremony. We will brew one kind of coffee daily for those non tea drinkers accompanying true tea lovers to the store.. 

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Open a brand new tea house in Bournemouth where tea lovers can come together to enjoy a good cup of loose leaf tea. It will be  designed for holding a Japanese Tea Ceremony and different types afternoon teas from around the world.

[Audio] The nearest tea house from Bournemouth is more than 20 miles away. In 2020 Bournemouth's of 18 to 60 year olds was over 123 000. That is a large population to target for potential new customers.. 

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A collage of different foods

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According to  statista , by 2025, 68% of spending and 14% of volume consumption will be attributed to out-of-home consumption  According to  statista , in 2017, 68% of people drink tea per day, 37% drink two to three cups and 21% drink four to five cups  Tea is the second most popular drink in the world. There is no other Tea House within a 20 mile radius  Bournemouth’s 18 – 64 year old population is 123 890

[Audio] The nearest tea house that offers a place where customers can enjoy loose-leaf teas is in is 29 miles away. They do not offer afternoon teas or tea ceremonies. There are a number of cafes, tearooms and hotels that offer English afternoon teas, but the tea selection is usually limited and they don't offer any other afternoon tea from other countries... 

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This tea house is situated in Sturminster Newton. It’s a place to enjoy loose-leaf teas and locally source food.

There are a number of Café/Tearooms/Hotels in Bournemouth that  only offer English Afternoon Teas

[Audio] As this is a new business these experts will have to be recruited. Finding Japanese tea ceremony host will be challenging but we could employ a person who could be trained to be one. 

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Tea House Manager Two full time tea experts Fully trained chef  Japanese tea ceremony host

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[Audio] The most important steps to be taken to go to market is to find an ideal location, purchasing good equipment and source premium loose-leaf suppliers and produce. 

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Find an ideal location and premises  Source premium loose-leaf tea suppliers and produce Purchasing of Quality equipment  Food freshly cooked and prepared on premises Employ staff  Provide waiting staff with professional training Build a steady repeat customer base – quality, consistency and great customer service Pricing will be competitive with the higher end of the market.  Initial Opening times - 10:00 to 18:00 7 days per week. 	 Advertising and Promotions – website, social media, food bloggers

A picture containing indoor, wall, wooden, cluttered

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[Audio] As this is a new business, we will have to find new customers, this will be done trough a good advertising champagne before the opening The war in Ukraine has interrupted the supply of sunflower oil – could switch to a different product like rapeseed oil
Business interruption insurance covers you for loss of income during periods when you cannot carry out business as usual due to an unexpected event, like equipment breaking down.. 

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New Business - Find new customers Mitigation: Good advertising before grand opening Price of raw materials directly related to the profit Mitigation: Fixed term/prices with suppliers Supply delivery can be interrupted Mitigation: Don’t rely on a single supplier Breakdown of equipment Mitigation:    Business interruption insurance Other Disruptions – e.g. Covid19 Mitigation:    Investigate  JustEat /Deliveroo to deliver take aways

[Audio] I am a keen amateur cook. Definitely a foodie as I enjoy trying new foods and places to eat.
My father was a chef and from an early age I worked and helped out in my parents restaurant.. 

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Bernie Bosch CEO Studying for MSc in Computer Science at Bath University Keen home cook Foodie Father was a chef  Worked in parents restaurant

[Audio] Assumptions:
Increase in sales is assumed at 6% per annum Taxes are about 35% of the operating profit
The location/ venue cost – Shouldn't go above 15% of your sales projections. 

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Year Year 1 Year 2 Year 3 Sales £200,256 £212,271 £225,008 Cost of goods £28,308 £29,723 £31,210 Gross Profit £171,948 £182,548 £193,798 Gross Margin 85.86% 86.00% 86.13% Expenses       Payroll £80,000 £85,000 £90,000 Marketing/Promotion £5,000 £5,000 £5,000 Depreciation £1,225 £1,225 £1,225 Rent £16,200 £17,200 £18,200 Utilities £9,000 £9,360 £9,641 Disposable supplies £4,000 £4,200 £4,410 Insurance £5,000 £5,000 £5,000 Total Operating Expenses £120,425 £126,985 £133,476 Profit Before Interest and Taxes £51,523 £55,563 £60,322 Intersts expense £19,080 £19,080 £19,080 Taxes(35%) £11,355 £12,769 £14,435 Net income £21,088 £23,714 £26,807 Net Profit Margin 10.53% 11.17% 11.91%

Year 1 Sales Cost of goods Gross Profit Gross Margin Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Disposable supplies Insurance Total Operating Expenses Profit Before Interest and Taxes Intersts expense Taxes(35%) Net income Net Profit Margin 200256 28308 171948 0.85864093959731547 80000 5000 1225 16200 9000 4000 5000 120425 51523 19080 11355.05 21087.95 0.10530495965164589 Year 2 Sales Cost of goods Gross Profit Gross Margin Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Disposable supplies Insurance Total Operating Expenses Profit Before Interest and Taxes Intersts expense Taxes(35%) Net income Net Profit Margin 212271 29723 182548 0.85997616254693288 85000 5000 1225 17200 9360 4200 5000 126985 55563 19080 12769.05 23713.95 0.11171544864819029 Year 3 Sales Cost of goods Gross Profit Gross Margin Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Disposable supplies Insurance Total Operating Expenses Profit Before Interest and Taxes Intersts expense Taxes(35%) Net income Net Profit Margin 225008 31210 193798 0.86129382066415416 90000 5000 1225 18200 9641 4410 5000 133476 60322 19080 14434.699999999999 26807.300000000003 0.11913931949086257

[Audio] Thank you for your time, do you have any questions?. 

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Do you have any questions? bb698@bath.ac.uk chashitsuteahouse.com

CHASHITSU TEA HOUSE

avatar

Tea is the most consumed drink after water.

Almost 100 million cups of tea are drunk in the UK daily.

So, if that is the case, why are there no tea houses in Bournemouth ?

I want to open a tea house in Bournemouth.

Chashitsu Tea House will not only be a place where tea lovers can enjoy a good cup of loose-leaf teas but also a place people can experience afternoon teas and tea ceremonies from around the world.

I want to make going to a tea house to have a good cup of tea as popular as going into to a cafe to have a coffee.

To begin with we will offer Japanese and English afternoon teas and a traditional Japanese Tea Ceremony.

We will brew one kind of coffee daily for those non tea drinkers accompanying true tea lovers to the store.

The nearest tea house from Bournemouth is more than 20 miles away.

In 2020 Bournemouth's  of 18 to 60 year olds was over 123 000.

That is a large population to target for potential new customers.

The nearest tea house that offers a place where customers can enjoy loose-leaf teas is in is 29 miles away.

They do not offer afternoon teas or tea ceremonies.

There are a number of cafes, tearooms and hotels that offer English afternoon teas, but the tea selection is usually limited and they don't offer any other afternoon tea from other countries..

As this is a new business these experts will have to be recruited.

Finding Japanese tea ceremony host will be challenging but we could employ a person who could be trained to be one

The most important steps to be taken to go to market is to find an ideal location, purchasing good equipment and source premium loose-leaf suppliers and produce

rapeseed oil
Business interruption insurance

As this is a new business, we will have to find new customers, this will be done trough a good advertising champagne before the opening

The war in Ukraine has interrupted the supply of sunflower oil – could switch to a different product like rapeseed oil

Business interruption insurance covers you for loss of income during periods when you cannot carry out business as usual due to an unexpected event, like equipment breaking down.

Definitely a foodie as I enjoy trying new foods and places to eat.

My father was a chef and from an early age I worked and helped out in my parents restaurant.

Increase in sales is assumed at 6% per annum

Taxes are about 35% of the operating profit

The location/venue cost – Shouldn't go above 15% of your sales projections

Thank you for your time, do you have any questions?

 Do you have any questions? bb698@bath.ac.uk chashitsuteahouse.com

CHASHITSU TEA HOUSE

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