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How We Make It The Highest-Earning Day of Our Fundraising Year By Jeanne Dimmick, Director of Advancement Covenant Life School, 7503 Muncaster Mill Road, Gaithersburg, MD 20877 [email protected] , 301-869-4500.

What is Giving Tuesday?. Founded by the 92 nd Street Y in NYC, and now entering its fifth year, Giving Tuesday has been described as: a federated, multi-platform campaign, that involves many different nonprofits and many donation processing platforms, all focusing on a single day so that they can coordinate efforts to raise awareness and publicity. Growth of Giving Tuesday has been enormous, with a large number of organizations, including Google, Skype , Cisco, UNICEF, and others joining in as promotional partners. It is always held on the Tuesday following Thanksgiving..

What Is CLS’s Experience With Giving Tuesday?. In 2013, we raised $31,000. Our first Giving Tuesday fundraiser ever Just a few emails to our constituency Came in 3 rd place on Razoo.com of all competing fundraisers, winning us $2,000 more dollars in prizes from Razoo.com. In 2014, we raised over $70,000. Greater planning and promotion More major gifts in place ahead of time Won $2,000 in prizes from Razoo.com In 2015, we raised $50,000 . Fewer Major Gifts meant lower total giving, but more total donors Came in in the top 5 fundraisers on Razoo.com, winning $3,000 in additional prize money..

How Did We Do It?. SOFTWARE: The right web service to handle our event PROMOTION: Major marketing of the Giving Day through advance postcards, flyers, emails, video and media campaigns MAJOR GIFTS: Major Gifts solicited weeks in advance through private home-based receptions INTERNAL COMPETITION: Student competitions by grade EXTERNAL COMPETITION: Promotion of the financial prizes available from Razoo.com for top fundraisers VIDEOS: Thank you messages and promotional videos on our website, email, and social media.

How Did We Do It?. 1) SOFTWARE: The right web service to handle our event - Razoo.com – which focuses on non-profits..

How Did We Do It?. 2) PROMOTION: Major marketing of the Giving Day through advance postcards, flyers, emails, video and media campaigns.

How Did We Do It?. 3) MAJOR GIFTS: Major Gifts solicited weeks in advance through private home-based receptions.

Sample Invitation Messages:. You are cordially invited to The Cornerstone Society Information Night and Reception November 19, 2015 PM At the home of Bill and Amy Merryman 19410 Haven White Ct Gaithersburg, MD 20879 RSVP Required. Please RSVP by November 9 to [email protected] or 240-683-4718. Casual Attire.

How Did We Do It?. 4) INTERNAL COMPETITION: Student competitions by grade raising student enthusiasm.

How Did We Do It?. 5) EXTERNAL COMPETITION: Promotion of the financial prizes available from Razoo.com for top fundraisers ( there’s something about a leaderboard that gets people giving! ).

How Did We Do It?. 6) VIDEOS: Thank you messages and promotional videos on our website, email, and social media (see samples) https :// www.youtube.com/watch?v=Pi6zCh3mtFc https :// www.youtube.com/watch?v=r-6CmdxTk4E.

How Are Giving Days Better Than Year-Round Annual Fund Campaigns?.

GIVING DAY PLANNING OUTREACH A PROJECT or THE so you want to host a givmg da Start Here DAY .OF LOGISTICS RESOURCES.

Resources:. www.GivingTuesday.org is a website run by the 92 nd Street Y in NYC, and it gives you all the imagery and graphics to associate your fundraiser with this national day of giving. They also offer toolkits to help you plan your giving day too..

Questions Any Organization May Want To Ask Itself.

How We Make It The Highest-Earning Day of Our Fundraising Year By Jeanne Dimmick, Director of Advancement Covenant Life School, 7503 Muncaster Mill Road, Gaithersburg, MD 20877 [email protected] , 301-869-4500.