PowerPoint Presentation

[Virtual Presenter] We are thrilled to introduce you to Calvin Klein. It is a luxury fashion brand that offers high-end products to modern, contemporary, sophisticated, and minimalist customers. Our brand emphasizes sex appeal and aims to inspire people of all ages..

[Audio] We understand that our customers are brand aware, fashionable, style conscious, status conscious, not price sensitive, but look for higher value. We are dedicated to providing our customers with the highest quality products that they can't find anywhere else. Thank you for choosing Calvin..

[Audio] We offer luxury brands that cater to different budgets. Our collection includes a wide range of styles and price points to fit any budget..

[Audio] We strive to provide a unique and personalized shopping experience to each customer. We will engage with you to understand your needs, interests, and preferences, and build a rapport that will last throughout your shopping experience. We will offer you suggestions, advice, and services to help you find the perfect items for your wardrobe. We will offer add-ons, such as innerwear, multiples, and V-I-P services, to help you maximize your shopping experience and achieve your goals. Throughout the process, we will reinforce our commitment to you and validate your selections, sharing special care instructions and reiterating information to ensure that you are satisfied and confident in your purchases. We believe that this approach will set the stage for you to return to Calvin time and time again, and we look forward to serving you in the future..

[Audio] Calvin Klein inspires and influences people around the world. Explore the essence of Calvin Klein..

[Audio] Innovation, excellence, and integrity are our core values. We strive to provide our customers with the highest quality products and services. Our ultimate goal is to be an industry leader and create value for our stakeholders. We take pride in our accomplishments and are excited about the future growth and success..

[Audio] 8.0 billion annual sales brand that is the most frequently purchased and one of the top three most coveted brands in the world. The brand was founded in 1968 with the launch of the first designer jeans brand, Calvin Klein Jeans. The brand's clean, minimalistic, effortless styling with an element of edginess has become synonymous with the brand's identity. Calvin Klein Jeans & Calvin Klein Underwear was launched in India in April 2007 and there are currently 45 FSS & 90 plus overall retail counters in India, showcasing the brand's popularity in the country. Calvin Klein's success is a testament to the brand's vision and commitment to delivering high-quality, stylish products that resonate with consumers around the world..

[Audio] We have designed our brand architecture to cater to different segments of the market, from luxury to semi-luxury and bridge to luxury. Our CK Collection features the finest materials and craftsmanship, while our Platinum Label offers a balance between luxury and affordability. CK Jeans and Underwear are the ideal choice for those bridging the gap between luxury and semi-luxury, and our White Label offers formal and sports wear options for different occasions. Our accessories range includes shoes and performance wear, making it easy for consumers to complete their outfit. Our commitment to providing the highest quality products that are both luxurious and affordable is rooted in our belief that our brand architecture offers something for everyone..

[Audio] We have made significant progress in expanding our retail presence in India. Currently, we have 45 free standing stores, 23 M-B-O-s-, and 9 key accounts/shop-in-shops across the country. We take pride in our current CK Footprint in India and are excited about the future growth opportunities in the region..

[Audio] To achieve this, we strengthen our current brand presence and performance, open at least 15 new CKJ FSS stores each year until 2018, expand the representation of the Calvin Klein Underwear brand, open CKU & Lingerie stores in top malls, and launch Calvin Klein White Label, which will be the first in the region. We also introduce fragrances, watches, and eyewear in our stores and deliver benchmark numbers on retail KPIs..

[Audio] The total number of customers entering the store, the individual count, group count, or mixed conversion number is crucial for any retail business. It’s important to keep track of the number of transactions and bills to calculate the conversion rate. By knowing the conversion rate, you can make informed decisions about your retail operation..

[Audio] We will be discussing the key metrics that you must understand to succeed in the retail industry. Our focus will be on the basics of retail, including A-S-P--, Total Sales/Sales Quantity, A-T-V or A-B-V--, Total Sales/Number of Bills, A-B-S or U-P-T--, and Sales Quantity/Number of Bills. These are the essential metrics that you must master to make informed decisions and drive business success. By understanding these fundamentals, you will be well on your way to achieving your goals in the retail industry. Let's dive into the details!.

[Audio] We will discuss important metrics crucial for retail business success. We will focus on sales per square foot, net sales per area in square feet, and how to calculate these based on carpet area. We will also discuss Sales Per Square Foot Per Day (SPSFPD) and how to calculate it on a day and month-wise basis. Additionally, we will discuss Like To Like Growth (L-T-L--), which measures trading performance compared to sales figures from the same period in the previous years, and can be measured on a store and region level. We will also discuss retail efficiency, which involves higher conversion rates, higher U-P-T--, and higher A-B-V--. These metrics are essential for achieving success in the retail industry..

[Audio] 1. Discuss retail store management. 2. Consider the built-up area in retail stores. 3. The built-up area refers to the total area of the store, including walls, staircases, and other common usage areas. 4. Note that the carpet area is the net usable area available for a store for retail purposes. 5. This area can be 'carpeted.' 6. Talk about visual merchandising. 7. Visual merchandising is a blend of math and art that plays a crucial role in the success of a retail store. 8. A-R-T refers to the visual plan showing the physical allocation and display of products within a store. 9. This includes the placement of products, the design of the store layout, and the color scheme used. 10. math involves brand and category-wise allotment of merchandise within the store. 11. Careful planning and analysis are required to ensure effective display of each product. 12. The silent salesman is another important aspect of retail store management. 13. This refers to the use of visual cues and displays to guide customers through the store and make purchases..

[Audio] In this presentation, you will learn about the basics of Retail A-T-V or A-B-V--, including total sales, total number of bills, A-S-P Sales Quantity and more. We will also delve more into our A-B-S or U-P-T product, where you will find out the total sales, A-B-S or U-P-T--, and more..

[Audio] Calvin's sales have consistently increased each year. In 2014, Calvin made a total of $35000000 in sales, which is a growth of 16.67% in just one year. To better understand the retail sales industry and the success of Calvin's store, it is important to know the basics of retail sales. First, you must have a good understanding of the sales per square foot (S-P-S-F-). In Calvin's case, the S-P-S-F is $1000000. You must also be familiar with the daily sales of the store. Calvin's daily sales are $1000000. Finally, you must be aware of the growth rate of the store. Calvin's growth rate is 16.67%. By understanding these basics, you can gain a better understanding of the retail sales industry and the success of Calvin's store..

[Audio] Our presentation will cover key performance indicators (KPIs), sales reports, store performance metrics, and selling techniques to increase sales. We hope you find this presentation informative and helpful in your operations..

[Audio] Calvin Klein is a fashion giant that has been in operation for over 40 years. With a revenue of over Rs. 50k plus Cr and a product line that spans across women's and men's clothing, accessories, and fragrances, CK is a force to be reckoned with in the fashion industry. What sets CK apart from other brands is its ability to upscale and grow its business, making it an ideal partner for businesses looking to take their operations to the next level. In addition to its ability to upscale, CK is known for its superior products. From its iconic fragrances to its cutting-edge clothing designs, CK offers a range of products that are both fashionable and functional. One of the things that sets CK apart from other brands is its specific focus on India. The brand has a strong presence in the Indian market, with its products being some of the most popular in the B-T-L segment. Another unique aspect of CK is its pioneer concept store, which offers a wide range of products under one roof. From lingerie to accessories, C-K-U stores offer everything that a fashion-conscious consumer could need. But what really sets CK apart is its relationship with Arvind, one of India's largest fashion retailers. As an industry leader, Arvind has a significant stake in CK, and the brand plays a crucial role in Arvind's portfolio. Overall, Calvin Klein is a brand that is both timeless and contemporary, with a successful track record of growth and innovation. If you're looking for a fashion brand that can help take your business to the next level, CK is the perfect partner..

[Audio] Our brand is renowned for its exceptional quality, which provides a unique blend of comfort, sex appeal, and style. Our stretch fabric is specifically designed to offer both comfort and a sleek appearance. Additionally, our minimal, clean, and classic styling is perfect for any occasion. We're proud to offer the broadest range of denim fits, including our exclusive Body Skinny fit, which is tailored to fit your body perfectly. Our denim is crafted from a combination of high-quality fabrics, including Elastomultiester, Lyocell, Viscose, and more. Discover the best features and quality of our denim from various parts of the world, such as Turkey, Italy, U-S-A--, Romania, and Tunisia..

20.