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[Audio] Yosra Missaoui The CONSUMER behavior. THE CONSUMER BEHAVIOR Yosra Missaoui.
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[Audio] Topics To Cover Defining consumer behavior Why people buy ? The models related to consumer behvior The factors influencing the consumer behviors The role of marketers to influence the consumer behvior.
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[Audio] Why marketers study the consumer behaviour? Why It's Important To Understand The Consumer Behaviour ?.
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[Audio] Understanding consumer behaviour will help you become better marketers as it is the foundation for S E G M E N T IN G M A R KE T S P O S (I-T ) I ON IN G P R OD U CT S D E 5 E L O P I N G A N A P P RO P R IAT E M AR KE T I N G E N H A N CE T H E C U S T O M E R S A T IS F AC T IO N L EV E L A N D T H E C U S T O M E R R ET E N T IO N RA T E.
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[Audio] Questions Of Marketers Who Buys? Which Products? Why do the consumer Buy? How do the consumer Buy? What influences the Buying Process? When? Where?.
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[Audio] W H Y ? W H E N ? W H E R E ? H O W ? Needs buying decision process Motives.
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[Audio] CONSUMER behaviour The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs..