COVID isn’t the biggest change... Only the most obvious....
Product bundles. Pricing structures. Revenue models.
Our Customers don’t just need a Billing Solution. They need a reliable revenue bedrock that lets them DEPLOY STRATEGIES to ADAPT TO CHANGE..
Our customers aren’t just BUILDINGS. They are PEOPLE. Individuals that Champion Change..
TL;DR: We are designed to enable BUSINESS & INDIVIDUALS be the Champions of Change.
Change pushes businesses to rethink, evolve and scale. Change drives individuals to discover, create, and grow. Yet, while most look at Change as the villain, there are those few who turn it into an opportunity to Champion. Here's to the change-makers who went against the grind to make the unthinkable possible..
To become a partner enabling the Champions of Change in our customers, prospects, and within.. ..
To evangelize the Change Makers by Celebrating Them.
We created a strategic positioning for CoC, which makes it relevant within the industry and celebrates champions across all walks of life. This positioning created a need for two diverse brand expressions, and the bird icon strikes a balance between a sense of artistic uniqueness and ultimate sophistication..
Champions of Change merchandise store. Recognize | Celebrate | Flaunt.
Champions of Change Champions of Change Champions Of Change Champions of Change Champions of Change Champions of Change.
#WDTMP What Does This Make Possible?. There’s a Champion of Change within. If you’ve ever noticed an opportunity, but were held back because of the status quo, you know that pain. If you ever fought back, and broke through anyway, you are a champion of change already. Let’s empower every customer, operator, business, and individual to ask #WDTMP. Let’s enable a world that’s ready… by CELEBRATING THE CHAMPIONS OF CHANGE.
2021 Summit Teardown. Champions of Change.
Collaboration across a team of 40+ members. Monday.com helped the team coordinate internally as well as with the entire organisation in order to get everything in sync for the Champions of Change campaign..
Landing Page : Behind the scenes. Highlights. Champions Of summit 2021 The summit welcomes You. Most see Change as a villain. You sought it for its promise. Most cry 'why me' When you ask •What does it make Most avoid it as an inconvenience. You champion it as an opportunity. The Champions of Change Summit celebrates free-thinkers like you who move our world forward. Join us to learn, share, About Speakers Agenda and keep championing change! Join us on May 19th and 20th, 2021. [email protected] Stories from NETFLIX talend asurveyMonkey• hivebrite atoast NSE.
Session Narrative: The Gold Invested. Highlights.
Promotions: Overview. Highlights. Were able to consistently maintain CPL close to $40. Consistent budgeting + audience + creative experimentation to avoid ad fatigue and audience saturation. Better audience targeting led to improved conversion rate of 16.5%. Helped reduce overall cost/regn by 50% compared to previous year..
Paid Social: Ads & Demographics. Industry Coverage.
What was the setup?. Hubspot. Clearbit-X. Facebook Native Targeting.
What was the process?. April 2nd week Optimization phase Optimized budgets towards ICP from NAMER.
Merchandise Store : The Crowd Puller. Highlights.
Social Media : The Big Splash. Highlights. 73 posts went up across multiple social media platforms in the span of 2 months 73K impressions achieved With an engagement rate of 4.67% We received 2.2K link clicks on social redirecting the user to the COC landing page. Follower count on Linkedin went up by 10.5K during the tenure of COC Promotions The event page on Linkedin received over 200 attendees and 700 unique visits 7 videos went up on social getting us more than 40K views Speaker media kit was created and shared with each speaker where 6 of them shared about the event from their personal handles garnering a wider reach.
Social Media : Live Tweeting. Summary. Tweets: 71 impressions: 12.3K Engagement Rate: 4.33% Profile Clicks: 67.
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Leadership Write up. The Champions of Change Summit was a 2 day brand event that was executed live on 19th & 20th May 2021. With thorough planning & promotions for the event we had 6000+ registrations (excluding employees) and 20% Attendance for the live event. Attendees appreciated the speaker line up, the content in sessions and the engagement was good. During the live summit we had 34 orders from attendees placed on the Merc Store from US & EU..
The Podcast: A Successful launch. Highlights. Time alloted for ideation, strategizing and execution helped us setup a proper system for the summit, which helped to iterate better and make quicker decisions. The summit helped us build a speaker rooster. We received 21 subscribers (excluding Chargebee) from the event. Launching at the event gave the podcast a push in the form of listens (64 episode downloads in 2 days) and subscribers..
Paparazzi Alert - Virtual Photo booth. ‹#›. suuø Fulgu CHANGE _ TOMORROW STARTS TODAY..
Speak at our Events Booth. No. Booth Visitors 66 Avg. Visit Time (Mins) 7.88 No. Clicks on URL (Typefrom) 25 No. Expressed Interest to Speak 6 Total No. of Interactions (Including chat and clicks on URL) 26.
Feedback from participants. How can we improve your overall event experience? It was a very nice event. One of the best events/summits attended. I think the sessions might have been planned for 15 minutes extra to address the audience's questions. The Q&A tab under events might have a break-line to differentiate the sessions, otherwise it looks like all the questions are listed together, probably the moderator/host might have be noticing the questions posted to them..
How can we improve your overall event experience? Overall Event Experience was quite good in these circumstances, obviously there were technical glitches and they are unavoidable, but any thing like a pre-check to eliminate/minimise the technical glitches would be helpful. Also if we can let the participants ask priortised questions to the guest speakers directly, Top 5[upvoted like in slido] it will bring in a whole lot of immersed experience for the participants. Lastly if someone can whiteboard, as the speakers give answers, something like a live transcript will definitely help.
All Measurable Metrics. Landing Page Sessions from over 62K Users Others Oceania 9.4% Asia & Oceania 14.6% Europe 46.20/0 Americas 29.5%.