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11/11/2024. Business Consulting Plan Part 2. General Motors.

Challenge. The main and critical challenge faced by the GM at the organizational level is to make new and effective changes that will significantly impact the employees' performance in the workplace, a responsibility that underscores the GM's pivotal role in the organization. Another significant challenge that the GM is shouldering is the formulation and execution of strategies to not only attract but also retain customers. The GM is also confronted with a myriad of management-related challenges. These include but are not limited to, the company's structure, making productive hiring decisions, fostering innovation, and more..

Henry Ford founded the Ford Motor Company in 1903, introducing the Model N as its first vehicle. The Model T, released in 1908 at $850, aimed to make car ownership more accessible. This was a significant step towards making car ownership a reality for the average person. To improve production efficiency, Ford broke down the assembly of the Model T into 84 steps and implemented a conveyor-belt system, cutting production time from over 12 hours to just 90 minutes. Ford's assembly line innovation and his decision to increase worker wages to $5 per day revolutionized the automotive industry, prompting competitors to adopt similar practices. By 1925, the price of the Model T had fallen to $260, making it affordable for more people. In 1922, Ford acquired the Lincoln Motor Company and has since produced over 350 million vehicles, with the F-Series, Model T, and Mustang among the best-selling cars ever..

Stellantis (Formerly Chrysler) Stellantis was formed in 2021 by merging Fiat Chrysler Automobiles and the PSA Group, operating 14 brands, including Chrysler and Jeep. Chrysler began in 1925 when Walter Chrysler saved the Maxwell-Chalmers Company. It gained fame for its mid-priced cars and created Plymouth and DeSoto brands in 1928. Chrysler merged with Dodge, American Motors (adding Jeep), and Daimler-Benz but filed for bankruptcy in 2008. Notable models include the New Yorker, 300, and Town & Country..

Recommendation The impact of technology on General Motors' four management functions (planning, organizing, leading, and controlling). Technology significantly enhances decision-making at General Motors by providing management with essential data for planning. For instance, management can access relevant information online (reference https://smallbusiness.chron.com/effect-technology-planning-management-21830.html). Regarding organizations, technology increases accountability through tools like CCTV to monitor daily operations (reference https://bizfluent.com/about-6082161-role-technology-business-organization.html). For leadership, technology facilitates communication, allowing leaders to connect with employees via smartphones, even when they are offsite (reference https://peopledevelopmentmagazine.com/2017/09/10/technology-leadership/). In controlling, technology is used to conduct research and gather information to improve product and service quality, strengthening customer loyalty (reference https://stars.library.ucf.edu/etd/2737/). Delegation involves assigning tasks to individuals, and managers at General Motors utilize software specialists and network technology to collaborate globally. They also harness technology for innovation and to enhance customer service by resolving complaints efficiently, while ethical considerations guide the integration of artificial intelligence in company operations..

Recommended Approach and Focus. General Motors boasts a skilled leadership team and an effective management structure that drives growth. The company has achieved over $2.4 billion in cost savings and prioritizes customer-centric experiences through innovative automotive technologies. Committed to community support, safety, and quality, General Motors focuses on growth through technology and has formed partnerships with industry leaders like Apple and Android. The company is advancing in areas such as autonomous technology, ride-sharing, electrification, and alternative propulsion systems, expanding its brand presence globally and locally. **Competitor Analysis** General Motors focuses on its core competencies and strict cost control to maintain modest income levels. The company has fostered a culture of operational excellence and a flexible, modular vehicle strategy that reduces long-term capital expenditures and enhances operational efficiency. GM has achieved significant procurement savings while exploring cost-effective brand development and innovation strategies. Additionally, it utilizes an optimization platform that supports a swift model refresh rate, launching new models with better profitability. To date, over 25 models have been produced in Europe..

Sources. https://www.forbes.com/sites/greatspeculations/2020/07/28/general-motors-is-making-a-turn-for-the-better/?sh=365d984364fa https://panmore.com/general-motors-five-forces-analysis-porters-recommendations https://panmore.com/general-motors-company-swot-analysis-recommendations https://finance.yahoo.com/news/general-motors-company-gm-buy-143006942.html https://strategicmanagementinsight.com/swot-analyses/general-motors-swot-analysis/ https://markets.businessinsider.com/news/stocks/expert-outlook-general-motors-through-the-eyes-of-15-analysts-1032943192.