Case study on flipkart .pvt ltd.

Case study on flipkart .pvt ltd..

introduction. Flipkart Pvt. Ltd. is the largest E-Commerce company of India based in Bengaluru. It was founded in 2007 by Sachin Bansal and Binny Bansal. Initially, the organization focused on selling of books, and later expanded into other product categories such as lifestyle products, consumer electronics, and fashion. The organization is into direct competition with the Amazon's Indian subsidiary and also with the domestic rival Snapdeal. As per the 2017 reports, Flipkart is having a market share of around 39.5% in the Indian e-commerce industry. The company is dominating in the sale of apparel after acquiring Myntra and Jabong.com. It also owns subsidiaries Phonpe - a mobile payments service system..

Swot analysis. Flipkart is the largest E-commerce company in India that has achieved net sales of more than US $1 billion. Further, through their acquisitions strategies they have been able to overcome the market competition and establish them as one of the top brands in the E-commerce industry. Also, they have millions of registered users who frequently purchase from Flipkart compared to other online retailers in the market .They also provide good customer support to ensure effective customer services for their customers. The weaknesses of Flipkart include limited distribution channels and unable to reach the Tier-III and rural-specific areas. The logistics costs also increases even if they want to deliver their products to such locations. Further, due to their initial huge investments in different acquitions and also in Flipkart they are still making losses in their operational activities..

The key opportunities available in the market include - expansion of business in the untapped markets, in new emerging economies outside India, in expanding their product categories, and also in improving their supply chain. The threats include still government regulations, increased competition from Amazon, Snapdeal, and eBay, and fluctuating economy. It can directly impact on the performance of the organization in such cases..

challenges. Increased market competition. Changes in trend of e-commerce. Changing demands of customers. Changing in different product ranges offered by organizations. The major challenges faced in the organization are related to market competition, sales issues, workplace issues, and excess working hours for the employees, aggressive approach of the organization, non-flexible organization structure, and inappropriate ways to address the market challenges. The top-level management has failed to address the market challenges in a given environment..

Also, they have not taken sufficient steps to motivate the staff and improve the organizational culture. They are continuing with their traditional approach to ensure achieving of desired sales objectives in a given environment. Further, the Human Resources (HR) department has not formulated any specific strategies to boost the working morale of the employees and to reduce the excess working hours. The operations team has failed to address the aspects of workplace issues and collaboration with the senior management. Hence, there is a need to devise new strategies in this direction and thereby assist the top-level management in deploying the techniques of Change Management in the organization. Despite the fact that Flipkart is the market leader in E-Commerce in India, the company is still lacking in terms of market expansion and capitalizing on the opportunities related to distribution in several parts of Tier-III cities and other rural areas .Further, as the power is in the hand of buyers and with direct competition with Amazon India, the organization will face tough challenges in terms of price for the same products offered..

SOLUTIONS. To boost the performance of the organization, Flipkart needs to first deploy the techniques of change management. They need to identify the major factors that can not only resolve their issues but also help them improve their operational working in the organization. They need to implement Data Analytics and Cloud solution to leverage the technologies and subsequent optimize the functional processes of the organization. They need to focus on increasing the customer base by identifying new target segments and focusing on the untapped markets of a given region. However, they need to make sure that they follow the legal norms and other compliances of the government. They also need to promote social and cultural values of India so that they can associate customers with the organization .Only then the customers will start purchasing from Flipkart and will thereby opt to buy items through online mode. It will help Flipkart to achieve the required objectives in a given environment..

There are several challenges faced by them but through proper planning and coordination they can achieve desired objectives in a given environment. The organizations today due to increased competition and increased expectations of the customers are facing several issues hence, they need to first consider taking feedbacks from the customers, suppliers, and rest other stakeholders of the organization. They will thereby be able to determine the needs of each of them and accordingly frame the strategies to achieve them in a given work environment. The top-level management thereby needs to monitor the strategies and make necessary modifications wherever required. The organization thereby needs to identify major internal and external parameters that are impacting on the performance of the organization. They can thereby formulate the strategies to overcome them and thereby achieve desired objectives of the organization..

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