Guidebook for Business Proposal to operate MEP Outlet at:

[Audio] Maxis Confidential 23/11/2023 Business Proposal To Tender Maxis Exclusive Partner At Plaza Low Yat, Bukit Bintang, Kuala Lumpur Prepared By Top Up Mobile Sdn. Bhd..

[Audio] Maxis Confidential Proposed Location Address: Plaza Low Yat, Bukit Bintang, Kuala Lumpur Business Hours: Mon – Sun : 10am – 10pm Rental: RM 13,000 (approximately) Company Name: Top Up Mobile Sdb. Bhd. Business Owner Name: Tee Yoke Tiong Contact Number: 60107888787 Email: [email protected] For: Bid Proposal.

[Audio] Maxis Confidential Award & Achievement Founded Open Channel since 2015 Maxis Hybrid Tanjong Karang – 2017 Maxis Hybrid Sungai Besar – 2018 Maxis Exclusive Partner Tanjong Karang - 2022 Maxis Exclusive Partner Sungai Besar - 2022 Branches 3 Department 7 Branch Manager More than 40 Staff Employees 2015 + 30 & 100 % + 40 + 7 More than 30 award – Open Channel Best Newcomer Award– Maxis Top Performer Award– Maxis Maxis Target Achievement more than 100% in past 6 month Open Channel × 5 Maxis Exclusive Partner × 2 Company Overview.

[Audio] Maxis Confidential Aug 2023 Oct 2023 Sept 2023 All GA : 119% , Fibre GA : 141% All GA : 249% , Fibre GA : 110% All GA : 210% , Fibre GA : 100% Last 3 Month Performance.

[Audio] Maxis Confidential Top up Mobile Sdn. Bhd. Branch Manager ×1 Sales Executive × 7 HR & Finance Admin ×3 MEP Tanjong Karang Branch Manager ×1 MEP Sungai Besar Sales Executive ×4 Branch Manager ×1 Sales Executive ×5 Orga Chart Open Channel HQ Branch Manager ×1 Sales Executive × 4 Open Channel NO 34 Branch Manager ×1 Sales Executive × 3 Open Channel NO 57 Branch Manager ×1 Sales Executive × 4 Open Channel NO 47 Branch Manager ×1 Sales Executive × 3 Open Channel TF Technician ×2 Management ×2.

[Audio] Maxis Confidential Maxis Greataward, Q1- 2018 Best Newcomer Maxis Greataward, Q2- 2018 Top Performer Awards from Maxis.

[Audio] Maxis Confidential Mobile Brands Award. Maxis Confidential Mobile Brands Award.

[Audio] Maxis Confidential Main Award List 1. Vivo – Diamond Dealer Award 2016 2. Vivo – V11 Series Gold Dealer Award 2018 3. Vivo – Platinum Dealer Award 2018 4. Vivo – V15series Top 100 Best Sellers 5. Vivo – Platinum Award Selangor 2019 6. Vivo – Platinum Award 7. Vivo – 2022 First Half-Yearly vivo Northern Selangor Top Dealer Award 8. Vivo – V21 series Top Dealer Award 9. Vivo – Diamon Award 2021-Northern Selangor 10. Vivo – X70 Series Top dealer award 11. Oppo – Elite Award 2021 12. Oppo – Best Brotherhood Award 2021 13. Oppo – Best Newcomer Award 2021.

[Audio] Maxis Confidential 1. Enhance Training/learning Process ➢ Strategy: 2. Increase share of market: ➢ Strategy : 1. Printing Banner advertising 2. Social Media Post – Facebook with ads buy : Will expand to TikTok channel 4. Google map business 5. Maxis Roving Truck 1. Enhance SOP for training 2. Initiate monthly training 3. Create digital learning platform 4. Memo – weekly update memo to make sure staff aware 5. Implement leadership training – 7th & 25th monthly 7th – Review last month performance & Target 25th – Current month performance & Target review Overall Company strategy &Long term objectives.

[Audio] Maxis Confidential Training SOP Check list For onboarding process to help new employees transition smoothly into their roles Customize product A3 size leaflet Make it more easy for staff to promoting Maxis Product Quiz Platform To coach supervisor to have better product knowledge.

[Audio] Maxis Confidential Product/Promotion Update Memo It will update daily/Weekly Each Branch have to print out and filing, to make sure all staff acknowledge.

[Audio] Maxis Confidential Facebook Page management - Accumulate more than 10K followers. - Create content daily - Utilize featured post.

[Audio] Maxis Confidential. Maxis Confidential.

[Audio] Invest Maxis Roving Truck - High Mobility and flexibility. - Can target customer any area especially outskirts area..

[Audio] Maxis Confidential Conduct Product Training.

[Audio] Maxis Confidential Google Map Business - Utilize Google Maps Business marketing tools. - Including marketing tools such as collecting and adding reviews, and incorporating promotions. This is aimed at improving SEO ranking..

[Audio] Maxis Confidential 1. Expand outlets – Introduce three new MEPs in the Klang Valley. 2. Establish dominance in districts – Target Sabak Bernam district and Kuala Selangor district. 3. Boost Maxis' incentive income contribution from 40% to 60% 1. Experienced in the mobile open retail channel since 2015 with over 20 years of directorial experience. 2. Proficient in employee backup planning. 3. Adept at fostering customer loyalty, and dedicated to meeting market needs, especially aligning with the direction provided by Maxis. 4. Actively involved in NGBB Roving/Roadshow/Site Acceptance initiatives from Maxis. 5. Independently created banners to promote NGBB, Fiber, and promotions offered by Maxis. Key Milestones in the next 5 Years Company Strength.

[Audio] Maxis Confidential Activities / Marketing tools Picture.

Maxis Confidential Activities / Marketing tools Picture.

[Audio] Maxis Confidential Nearby Hotlink Service Point, Number : 10 Nearby Celcom Service Point, Number : 18 Nearby DIGI Service Point, Number : 15 Nearby U Mobile Service Point, Number : 5 Business Projections & Justification to support Competitive landscape.

[Audio] Maxis Confidential Sales Target Projection 1st Year and 2-year sales projection Year 1 Mth 1 Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 Mth 7 Mth 8 Mth 9 Mth 10 Mth 11 Mth 12 Total GA (per annum) Maxis Postpaid GA 200 200 200 200 200 200 220 220 220 220 220 220 2,520 Hotlink Postpaid GA 40 40 40 40 40 40 50 50 50 50 50 50 540 xwBB GA 15 15 15 15 15 15 15 15 15 15 15 15 180 Fibre GA 20 20 20 20 20 20 20 20 20 20 20 20 240 SME GA 10 10 10 10 10 10 10 10 10 10 10 10 120 Biz Fibre GA 5 5 5 5 5 5 5 5 5 5 5 5 60 Prepaid GA 250 250 250 250 250 250 250 250 250 250 250 250 3,000 Total GA 290 290 290 290 290 290 320 320 320 320 320 320 3,660 Total Device Sales 300 300 300 300 300 300 300 300 300 300 300 300 3,600 Year 2 Mth 1 Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 Mth 7 Mth 8 Mth 9 Mth 10 Mth 11 Mth 12 Total GA (per annum) Maxis Postpaid GA 225 225 225 225 225 225 225 225 225 225 225 225 2,700 Hotlink Postpaid GA 60 60 60 60 60 60 60 60 60 60 60 60 720 xwBB GA 15 15 15 15 15 15 15 15 15 15 15 15 180 Fibre GA 20 20 20 20 20 20 20 20 20 20 20 20 240 SME GA 15 15 15 15 15 15 15 15 15 15 15 15 180 Biz Fibre GA 5 5 5 5 5 5 5 5 5 5 5 5 60 Prepaid GA 250 250 250 250 250 250 250 250 250 250 250 250 3,000 Total GA 340 340 340 340 340 340 340 340 340 340 340 340 4,080 Total Device Sales 300 300 300 300 300 300 300 300 300 300 300 300 3,600.

[Audio] Maxis Confidential Profit & Loss Forecast – 300 GA 300 GA Category Rate Place QTY Incentive/Margin Total incentive Maxis 199 7 400 2,800.00 169 8 340 2,720.00 139 15 280 4,200.00 109 40 200 8,000.00 79 120 140 16,800.00 48 25 140 3,500.00 HP 60/70 30 120 3,600.00 HP 40 15 70 1,050.00 Fibre 40 160 6,400.00 Prepaid 250 25 6,250.00 Mobile GA 300 Total Incentive 55,320.00 Other Device 400 100 40,000.00 Accessories 300 20 6,000.00 Total Margin 46,000.00 Volume Volume Inv 300 60 18,000.00 MNP 60 80 4,800.00 Total Volume 22,800.00 Marketing tool Fund 300 20 6,000.00 SnP/Marketing Tool Fund 6,000.00 Total income 130,120.00 Net Income ：RM50,955.33 Expenses Staff Bacis Salary 8 2,500.00 20,000.00 Staff Incentive 8 2,123.33 16,986.67 Part Time 4 800.00 3,200.00 Admin 1 3,000.00 3,000.00 Manager Basic 1 6,000.00 6,000.00 Manager Incentive 1 4,000.00 4,000.00 EPF/Socso/EIS 7,978.00 Rental 1 13,000.00 13,000.00 Other 1 5,000.00 5,000.00 Total Expenses 79,164.67.

[Audio] Maxis Confidential Profit & Loss Forecast – 350 GA 350 GA Category Rate Place QTY Incentive/Margin Total incentive Maxis 199 10 400 4,000.00 169 10 340 3,400.00 139 20 280 5,600.00 109 55 200 11,000.00 79 140 140 19,600.00 48 30 140 4,200.00 HP 60/70 30 120 3,600.00 HP 40 15 70 1,050.00 Fibre 40 160 6,400.00 Prepaid 250 25 6,250.00 Mobile GA 350 Total Incentive 65,100.00 Other Device 450 100 45,000.00 Accessories 350 20 7,000.00 Total Margin 52,000.00 Volume Volume Inv 350 60 21,000.00 MNP 70 80 5,600.00 Total Volume 26,600.00 Marketing tool Fund 350 20 7,000.00 SnP/Marketing Tool Fund 7,000.00 Total income 150,700.00 Net Income ：RM 70,155.33 Expenses Staff Bacis Salary 8 2,500.00 20,000.00 Staff Incentive 8 2,273.33 18,186.67 Part Time 4 800.00 3,200.00 Admin 1 3,000.00 3,000.00 Manager Basic 1 6,000.00 6,000.00 Manager Incentive 1 4,000.00 4,000.00 EPF/Socso/EIS 8,158.00 Rental 1 13,000.00 13,000.00 Other 1 5,000.00 5,000.00 Total Expenses 80,544.67.

[Audio] Maxis Confidential Profit & Loss Forecast – 400 GA 400 GA Category Rate Place QTY Incentive/Margin Total incentive Maxis 199 10 400 4,000.00 169 10 340 3,400.00 139 25 280 7,000.00 109 60 200 12,000.00 79 160 140 22,400.00 48 35 140 4,900.00 HP 60/70 40 120 4,800.00 HP 40 20 70 1,400.00 Fibre 40 160 6,400.00 Prepaid 250 25 6,250.00 Mobile GA 400 Total Incentive 72,550.00 Other Device 530 100 53,000.00 Accessories 400 20 8,000.00 Total Margin 61,000.00 Volume Volume Inv 400 60 24,000.00 MNP 80 80 6,400.00 Total Volume 30,400.00 Marketing tool Fund 400 20 8,000.00 SnP/Marketing Tool Fund 8,000.00 Total income 171,950.00 Net Income ：RM 89,473.33 Expenses Staff Bacis Salary 8 2,500.00 20,000.00 Staff Incentive 8 2,483.33 19,866.67 Part Time 4 800.00 3,200.00 Admin 1 3,000.00 3,000.00 Manager Basic 1 6,000.00 6,000.00 Manager Incentive 1 4,000.00 4,000.00 EPF/Socso/EIS 8,410.00 Rental 1 13,000.00 13,000.00 Other 1 5,000.00 5,000.00 Total Expenses 82,476.67.

[Audio] Maxis Confidential Staff plan for proposed outlet: Weekend Morning Shift * 4 Staff , Afternoon shift * 4 staff Weekday Morning Shift * 6 Staff , Afternoon shift * 6 staff We offer our staff a chance to grow, with activities like Tele-sales , SME , Fibre attack & Roadshow. We monitor our sales daily, weekly, and monthly to ensure that each product has sales. Will request a promoter from the mobile brand's principal, such ad Oppo , ViVO , Samsung, Honor & Realme. Will recruit additional 4 part-time promoter during weekend with RM100.00 basic /Day. Total number of staff (including Supervisor): 10 Supervisor Qualification: Bachelor of Economics Experience (Years): 1 Operating Procedure: Staff count for weekdays: 8 Dedicated Sales Staff (Y/N) Y If Yes, How many? 6 Staff count for weekend: 12 Dedicated Sales Staff (Y/N) Y If Yes, How many? 6 People.

[Audio] Maxis Confidential Promotion Material & Channel 1. Create a digital voucher for the new outlet opening promotion. Mechanics: Individuals who sign up for a new line within the promotional period. Promotion Channels: Online and Key Opinion Leaders (KOLs). 2 Social Media Check-in & Tag Program Mechanic: Stand a chance to Win in Lucky Draw Gift. Promotion Channels: Offline – Walk-in customers and referrals. 3. Engage mid-tier Key Opinion Leaders (KOLs)/bloggers for a shoutout about MEP Low Yat Plaza. Mechanic: Involve at least 10 bloggers and 30 KOLs to enhance SEO. 4. SMS Blast Program Mechanic: To inform nearby users about the new opening 5. Create marketing materials (brochures, banners, etc.) to promote the new opening. Strategies / Activities Plan For New Opening.

[Audio] Maxis Confidential ➢ Build own CRM System 1. Strive to build up a reputation for providing excellent customer service. 2. Follow up customer user experience . 3. Increase customer retention. ➢ Leverage Google Business Tools 1. Enhance Maxis Center Plaza Low Yat Google Business Map Profile. 2. Launch SEO strategy with Landing page. ➢ Diverse team & Incentive 1. Deploy skilled manpower for SME, Fibre, Telemarketing, and Roving. 2. Prioritize outperformance over good performance, based on the S-Curve theory. 3. Initiate quarterly incentive launches. ➢ Fully Utilize support from Maxis 1. Fully utilize MOP Up sales list given by Maxis 2. Allocate manpower to Join Roving/Roadshow/Fibre Attach consistently. 3. Follow up Fibre order closely via Zendesk Long-term Strategy.

[Audio] Maxis Confidential THANK YOU. Maxis Confidential THANK YOU.