Business Plan Glowing Gems - Google Docs

Business Plan Assignment EGSE 5163 Business Essentials Tymisza Brooks Winselle.

Table of Contents Business Information .............................................................. Page 1 Table of Contents ..................................................................... Page 2 About Glowing Gems A-B-A Therapy ..................................... Page 3 Executive Summary…………. ................................................ Page 4 Company Description …………………… .............................. Page 5 Market Analysis …………………........................................... Page 6 Organization and Management ………………..................... Page 7 Services Offered …………………........................................... Page 8 Marketing and Sales Strategy ……………….......................... Page 9 Funding Request. …………………........................................... Page 10 Financial Projections …….………........................................... Page 11 2.

[Audio] About Glowing Gems A-B-A Therapy Glowing Gems A-B-A Therapy provides individualized, affirming behavioral health support to adolescents and young adults, with a focus on underserved populations. We believe every person is a “glowing gem” who is uniquely valuable and capable of growth. Our practice uses Applied Behavior Analysis as a tool for empowerment, not compliance, emphasizing skill building, autonomy, and dignity. We are committed to creating equitable access to quality services in schools, homes, and communities, bridging gaps for families often left behind by traditional systems. 3.

[Audio] Executive Summary & Vision Business Name: Glowing Gems A-B-A Therapy Mission Statement: To deliver compassionate, evidence based behavioral support rooted in cultural humility, advocacy, and individualized care. We aim to help every adolescent reach their potential by strengthening the systems, families, and educators that surround them. Vision: A transformative A-B-A practice that uplifts adolescents from underserved communities, equipping them to confidently navigate and succeed in school, work, and life. Goals: Launch our first Memphis clinic by Spring 2027 Provide ongoing A-B-A services to at least 35 clients aged 13–23 in Year 1 Establish strong partnerships with 10 plus local organizations Build a clinical team that reflects the diversity of the Memphis community 4.

[Audio] Company Description Legal Structure: Limited Liability Company (L-L-C--) Target Population: Adolescents and young adults (ages 13–23) with autism spectrum disorder, A-D-H-D-, or emotional/behavioral challenges Location: Memphis, TN – near Midtown, accessible by public transportation and close to local high schools and youth centers Facilities: Safe, inviting space with therapy rooms, a sensory integration room, teen lounge, group training room, and parent education zone 5.

[Audio] Market Analysis Demand: Many A-B-A providers in Memphis serve young children, but few are tailored to adolescents and young adults navigating identity development, academic transitions, and independent living skills. Glowing Gems A-B-A Therapy fills that gap. Demographics: Memphis has a high adolescent population, a large percentage of underserved communities, and a growing demand for behavioral health services. Competitor Analysis: The Autism Clinic at HOPE – Focused on children 2-8 years old Hopebridge Autism Therapy Center – Offers A-B-A services for 15 months up to 10 years. Lacks cultural responsiveness and adolescent specific programming Industry Trends: Emphasis on functional living skills for teens Growth in tech enabled therapy delivery Greater demand for culturally responsive care 6.

[Audio] Organization and Management Organizational Chart: Founder/Clinical Director → 2 BCBAs → 6 RBTs → Office Manager → Family & Community Liaison Key Roles: Founder/Clinical Director (B-C-B-A-): Clinical oversight, staff supervision, quality control BCBAs: Plan development, supervision, data analysis, parent training RBTs: Direct service provision, data collection, behavior implementation Office Manager: Manages intake, insurance, payroll, and scheduling Family & Community Liaison: Builds outreach connections, handles education & advocacy Hiring Plan: Diverse and experienced team recruited through local networks and universities Initial staff: 2 BCBAs, 6 RBTs, 1 Office Manager, 1 Liaison Licensing: bacb certifications for clinical staff, TennCare credentialing, and Tennessee behavioral health licensing compliance 7.

[Audio] Services Offered Key Services: Comprehensive Functional Behavior Assessments (FBAs) Individual A-B-A therapy (clinic based and in home/community) Social Emotional Learning Groups Life Skills & Job Readiness Coaching Parent Training and Support School Collaboration and Behavior Consultation Signature Features: Focus on culturally affirming, adolescent centered care Trauma informed approaches Evening and weekend sessions for school accessibility Individualized programming built on identity, growth, and resilience 8.

[Audio] Marketing and Sales Strategy Branding Elements: Logo Concept: A glowing gemstone embraced by human figures, symbolizing inner strength and emerging potential Color Palette: Deep sapphire (trust, professionalism) Amethyst purple (growth, calm) Soft gold (hope, brilliance) Tagline: “Shine from Within.” Outreach Channels: Instagram/Facebook for family stories, resources, and program highlights School counselors, pediatricians, youth centers Community events and open houses Referrals through TennCare and private insurers Referral Strategy: Host info sessions for professionals and families Offer free workshops on adolescent behavior support Incentivize school partnerships through free behavior screenings 9.

[Audio] Funding Request Startup Costs: $85000 Breakdown: Clinic setup and furnishings: $25000 Payroll ramp up: $30000 Software, compliance, and marketing: $20000 Contingency funds: $10000 Funding Sources: $20000 personal investment $50000 business loan $15000 small business grant (applied for) 10.

[Audio] Financial Projections Revenue Estimate (Year 1): 120 hours/week of billable services at $65/hour Annual revenue: $405600 Year 1 Expenses: Salaries: $250000 Operations: $36000 Materials & subscriptions: $20000 Marketing and events: $12000 Miscellaneous: $7000 Total Expenses: $325000 Net Income Estimate: $80600 Break Even: Approximately 70 client hours per week Conclusion Glowing Gems A-B-A Therapy is more than a business. It is a mission driven initiative grounded in compassion, evidence based practice, and cultural responsiveness. We are uniquely positioned to meet the behavioral needs of adolescents and young adults in Memphis by offering individualized, affirming, and impactful services. With a strong operational foundation, a clear market focus, and a deep commitment to community, Glowing Gems is ready to make a meaningful difference in the lives of the families we serve. Our journey is just beginning, but our purpose is clear: to help every young person shine from within . 11.