Tikka junction

[Audio] TIKKA JUNCTION started in India's capital city Delhi in the year 2008. Is a fast-growing chain of innovative barbecue restaurants popular for its sensational cuisines. The restaurant serves authentic Indian, Chinese and Tandoori cuisines. This brand was founded by the three enthusiastic foodies, Chirag Kesar, Nikhil Ajmani, and Pranav Puri. Their vision was to introduce Indian-Chinese fusion cuisine to the world. Numerous competitors have attempted to challenge Tikka Junction's position, but none have succeeded due to the brand's unwavering commitment to originality and exceptional taste, which have solidified its position as the market leader in Delhi..

[Audio] Product chicken tikka sharabia da The most popular and best-selling dish at Tikka Junction is Chicken Tikka Sharabia da. This exclusive dish is only available at Tikka Junction, which contributes to its longer product life cycle compared to other dishes. As more outlets join the chain, the dish gains more popularity and remains in the growth stage. Therefore, it is likely to stay in the growth stage for an extended period. More about the product : this product was created by our first chef who is with us till date the product was named by the founders.

[Audio] Price of the special menu The special menu at Tikka Junction is priced between 399 and 599 rupees, or $8.99 and $12.99. It appears that they have employed charm pricing as a pricing strategy, which helps attract more customers to their special menu. This price range is considered mid-range in India and, coupled with premium customer service, can potentially target a diverse market segment..

[Audio] Promotion of tikka junction The company employs a variety of promotional strategies, including Instagram stories, posts, reels, billboards, and pamphlets. Initially, they did not engage in any promotional activities, but as they began to implement these strategies, they observed a significant increase in sales of 35% within a month. Encouraged by this success, the company is now planning to expand its operations internationally, with a focus on countries such as Canada..

[Audio] Place where is tikka junction located They are in many locations in Delhi itself. They began with a small shop in Delhi, and the location was filled with foodies. It was near residential areas, which worked in their favor. In 2008, there was not much competition, so they were able to grow significantly. After a year and a half, they opened another company-owned outlet within a 15 km radius to ensure prompt delivery. After two years, they started franchising outlets and opened several more in Delhi. This helped them grow their brand recognition, as Delhi is a small and densely populated city. The more outlets they had, the less competition they faced. With the same primary objective, the founders led the market, and now they plan to open restaurants in other countries, such as New Zealand. They have already opened a restaurant in Canada..