CLEAN INK

[Virtual Presenter] CLEAN INK transforming air pollution into sustainable ink.

Team Members R i t h v i k M a tt a - R A 211102701017 9 Akshita Sharma - RA2111027010150.

[Audio] Air pollution is a major environmental issue that affects the health and well-being of millions of people worldwide. In addition to its harmful effects on human health, One potential solution is to extract the carbon emissions from air pollution and transform them into inkwe can create a sustainable and environmentally friendly alternative that reduces our reliance on traditional manufacturing processes.

[Audio] SOCIAL MEDIA Collaborate with an influencer. Submit a press release. Blogs about the ink. Hold contests to spark public interest. Promote pre-ordering. Encourage reviews. For pre-orders, offer a discounted price. Target young customers, and advertise in their social media apps like YT kids, instagram.

[Audio] The main focus of AIR-INK is expansion to an industrial scale. The inventor of CLEAN-INK wants this to be used in practical applications, like in inkjet printers in offices, newsprint, textbooks, or textile printing in the fashion industry..

[Audio] The main target consumers for Air-Ink have been street artists and designers until now. As part of their pilot project with Tiger Beer in Hong Kong, the creators of the ink distributed Clean-Ink pens among street artists commissioned to design murals on the streets of Hong Kong. According to inventors, they are not worried about finding a market for Clean-Ink pens, since the artist markers available usually cost between $25 and $30 (Rs 1,600 to Rs 1,900), and the Air-Ink pens will be available at a similar price. And the Air-Ink markers, though made of plastic, are reusable and therefore last for a long time too. They can be refiled with ink or, for that matter, any other ink too. This helps in making the whole process significantly carbon negative as well..

[Audio] Conduct market research identify customer needs, and assess the competition. Define Objectives and Goals: Based on market research, the venture should define its objectives and goals. This could include revenue targets, market share goals, or other key performance indicators. Develop a Marketing Plan: The venture should develop a comprehensive marketing plan that includes pricing strategy, promotional tactics, and distribution channels. The plan should also include a budget and timeline for executing the tactics..

[Audio] Develop a Sales Plan: This could include developing a sales team, creating sales materials, and identifying key accounts. Build a Team: The venture should build a team with the skills and expertise needed to execute the strategy. This could include hiring employees or partnering with contractors or agencies. Monitor and Evaluate Progress: The venture should regularly monitor and evaluate its progress against its objectives and goals. This will help the venture identify areas for improvement and adjust its strategy as needed.

[Audio] Set up Systems and Processes: This could include creating a marketing automation system, setting up customer relationship management (CRM) software, or implementing a project management system. Hire or Train Staff: The venture should hire or train staff to execute the strategy. This could include hiring a marketing team, training sales staff, or outsourcing work to contractors or agencies. Execute the Marketing and Sales Plan: This could include running advertising campaigns, attending trade shows, or launching a social media campaign..

[Audio] Monitor Progress and Make Adjustments:This will help the venture identify areas for improvement and make adjustments to the strategy as needed. Manage Finances: This could include budgeting for marketing and sales expenses, managing cash flow, and raising additional funds if needed. Build Relationships with Customers and Partners: This could include hosting events, offering discounts or promotions, or developing partnerships with other companies..

[Audio] Assign Roles and Responsibilities: The venture should assign roles and responsibilities to individuals or teams to ensure that everyone knows what they need to do to execute the plan. Communicate the Plan: The venture should communicate the plan to all relevant stakeholders, including employees, partners, and customers. This will ensure that everyone understands the goals and executing it. Execute Marketing and Sales Tactics:This could include launching advertising campaigns, attending trade shows, creating sales collateral, or developing partnerships with other companies..

[Audio] Monitor Progress: This could involve tracking key performance indicators (KPIs) such as website traffic, conversion rates, or sales revenue. Make Adjustments: . This could involve reallocating resources, adjusting tactics, or revising goals. Measure Results: . This will help the venture assess the effectiveness of its tactics and identify areas for improvement..

[Audio] Air-Ink products have a very positive impact on the society as a whole; it encourages creativity and artisitc side of emerging artists around the globe. Cartoons and wall paintings enrich the country roads and different walls across. Designing on clothes. Graffiti on roadside. Under-explored method to control the air pollution around the world..

[Audio] By turning air pollutants into the paint; something that harms people and turned into a product that helps people create, communicate, and express themselves. While turning air pollutants into the paint is one way of combating air pollution, it is important not to underestimate how critical proper air filters in your HVAC system are for your health.

[Audio] Entering into the International Market. Making it more affordable. Making the service available for large scale industries. Improving the performance of machinery.

THANK YOU.