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Connections with solid fill. DIGITAL SOCIAL INNOVATION.

Icon Description automatically generated. What is digital social Innovation? (DSI).

Shape Description automatically generated. Digital social innovation (DSI) involves the use of digital technologies in the development and implementation of :.

Often, DSI is less about technological innovation and more about social innovation ..

Bullseye with solid fill. Digital Social Innovation (DSI) aims to :.

EXAMPLE DIGITAL SOCIAL INNOVATION.

Disney Launching Its Disney+ Streaming Service. With social distancing norms in the picture, content consumption increased substantially during the pandemic, making Disney+ a shining star for Disney’s revenue. Even with a revenue hit of over $2.6B due to its parks closed during the pandemic, Disney was able to exceed its revenue expectations with its new Disney+ streaming service..

Dominos Creating Its Own Mobile App & Contactless Delivery System.

Retail Giant Target Investing in Its Mobile App. To encourage more online shopping, increase loyalty enrollment, and enable mobile payment for in-store and online purchases, Target consolidated all its apps into one – The Target App..

Ikea Partnering with TaskRabbit for Product Assembly.

Walmart Using Digital Innovation to Compete with Amazon.

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Close up photo of colourful graph data. THE TECH FUTURE OF DSI WILL DEPEND ON DATA COMMONS.

Skyscrapers shown from view looking up. THE NEXT 10 YEARS OF DSI.

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Lorem. A RESEARCH FRAMEWORK FOR DIGITAL SOCIAL INNOVATION.

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Slay ??‍♀️. Research domain Agency of digital social innovators (DSlrs) Research que stions Why do DSIrs engage in that have the to bring social change? HOW do DSIrs structure partnerships that have the LX)tentiaI to bring social change? How do DSIrs balance scrial and commercial ves? How do DSIrs address issues related to weak formal institutions? How do DSlrs leverage external resources that have the to tying social change? Theoretical Institutional entrepreneurship (Garud et al., 2007; Hardy & Maguire, Qureshi et al., 2016) Cross-sector partnership (Di Chjmenico et al.. Selsky & Parker. ecosystem approach (ACS et 2018; Bhatt et al.. 2021; Jha et al.. 2016) Institutional logics (Battilana & Lee, 2014: Riaz & Qureshi. 2017) Institutional voids (Mair & Marti, 2CX)9; Parthiban, Qureshi, Bandyopadhyay, et 2020) Resources orchestration (Cui et aL, 2017; Hota et al.. 2019: Hota & Mitra. 2021; Sirmon et 2011).

2 : problem and opportunity identification. The embedded agency of DSI helps them simultaneously understand their capabilities and the constraints imposed by their social embeddedness . They help in identifying various challenges faced by the communities the DSI would like to serve and ability to face those challenges Identify opportunities to make the most significant social impact.

Slay ??‍♀️. Research domain Opportunity discovery by digital social innovators (DSlrs) Research questions Do DSlrs use opportunity discovery processes in the same ways as commercial digital innovators? Do socially embedded DSlrs use opportunity discovery processes in the same ways as those DSlrs who are not socially embedded? How do DSlrs leverage technology to discover opportunities? Theoretical lens Discovery theory (Alvarez & Barney, 2007; Murphy, 2011; Shane, • Shane & Venkataraman, 2000); external 2003, enablement (Davidsson et al., 2020) Effectuation (Fisher, 2012; Ghezzi, • Vassilakopoulou & 2019, Grisot, 2020); entrepreneurial contingency (Sarasvathy, 2001 ) Digital entrepreneurship (Huang et al., 2017; Nambisan, 2017; von Briel et al., ); entrepreneurship 2018 (Avgerou & Li, 2013).

Slay ??‍♀️. 3 : structuring digital social innovation.

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Research domain Scaling by diversification Research questions HOW do digital social innovators (DSlrs) leverage technology to bring more products and services? HOW do DSlrs decide which product or services to bring to maximise social impact? Theoretical lens Social intermediation (Kistruck et al., 2013; parthiban, Qureshi, Bandyopadhyay, et al., 2020; Shalini et 2021); market linkages (Hota et al., 2019; Kistruck et 201 3); knowledge creation and transfer (Chliova & Ringov, 2017; Inkpen & Tsang 2005); mission drift (Bhatt, 2021; Bhatt et 2019; Grimes et al., 2019, 2020; Klein et al., 2020; Ometto et 2019).

5 : making system-level changes. In order to make a meaningful and lasting social impact, it is important not to be bogged down by immediate issues and more minor elements but instead focus on the long-term change of complex system in positive direction Systems-level change is about addressing the root causes of social problems rather than their symptoms Another approach is to have a research team that includes members with emic and etic perspectives, a good gender mix and represents the diversity of the communities being studied..

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