BGauss "Electric Mobility. Smart. Sustainable. Stylish."

BGauss “Electric Mobility. Smart. Sustainable. Stylish.”.

Introduction. Year Founded – 2020 Founder Name – Hemant Kebra Industry- Electric Vehicles (EV) Parent Company- RR Global.

Vision To become India’s most trusted electric two-wheeler brand Mission Deliver safe, affordable, and smart EV mobility across India.

Market Landscape. Indian EV two-wheeler market overview Market size, growth rate, and adoption trends Government initiatives & subsidies (FAME II, state incentives) The company planned to invest about ₹40 crore.

Problem Statement. Current issues Pollution, Rising fuel prices, Urban congestion(increase in traffic) Gaps in traditional ICE two-wheelers EV adoption challenges Range, Charging infra, Trust(electric shotcircuit issue).

Product Portfolio. BG Max C12 – Premium commuter (rider $ gig workers)metal body & high quality tiers BG RUV 350 – High-performance urban vehicle (mobile connectivity & real time ride data) BG OoWah -- Smart & Stylish everyday ride (college students) Key Specs -- Range Battery Features Design.

Technology & Innovation. Battery tech - Rremovable battery, Fast charging Connectivity - Mobile app, IoT features, Security Performance & safety - Torque, Suspension. Breaking Design- Made for Indian conditions.

Challenges & Risks. Market competition EV infrastructure Battery raw material supply Regulatory shifts.

Competitive Landscape Competitors: Ola, Ather, TVS, Bajaj BGauss differentiators: mid-segment focus, design, service, affordability Roadmap New product launches Expansion to 500 dealerships Tech upgrades (better BMS, app features) Entry into international markets (if planned).

Go-to-Market Strategy. Distribution Network - 120+ dealers, 100+ service points Online & offline sales Brand Campaigns - DOOH (Digital Out of Home Advertising), Influencer, Ajay Devgn as ambassador Customer support & after-sales service.