I. COURSE TITLE Tourism and Hospitality Marketing

I. COURSE TITLE Tourism and Hospitality Marketing.

II. COURSE OVERVIEW. Golf ball near cup on putting green outdoors.

Course Description. This course aims to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.

College of Hospitality Management. High angle view of a rolled paper, brown notebook, and black notepad on a wooden table.

MODULE 1. Definition of Marketing Marketing and Selling The essence of marketing The Marketing Mix Marketing Functions Basic Marketing Strategies.

Introduction. In this module it describes the concept of marketing.

Date and Time Allotment. Strawberries on the earth.

I. Objectives. Describe the evolution of marketing concept Discuss the marketing mix Enumerate the basic marketing strategies Discuss the concept and Functions of Marketing for Tourism.

II. Lecture. Lire un livre et boire un café sur la table.

What is marketing?. Marketing is one of the most important functions of management.

Marketing teaches you the techniques and strategies to promote products and services. Marketing is an ongoing process of discovering and translating consumer needs and desires into products and services, creating demands for these products and services..

In Summary Marketing is:. CREATION COMMUNICATION DELIVERY OF VALUE TO CUSTOMERS.

Marketing and Selling Differences between marketing and selling MARKETING is a broader term and includes selling or also known as “market oriented approach”. SELLING is preoccupation with seller’s need to convert product into cash, this is also known as “product oriented approach..

The Essence of marketing. The essence of marketing is that it is a transaction It is an exchange that is intended to satisfy human needs and wants Marketing occurs every time a social unit, either a person or organization, strives to exchange something of value for another.

Marketing Conceptual Framework. The Production Concept The Product Concept The Selling Concept The Marketing Concept The Societal Marketing Concept.

Marketing Functions. Advertising.

Marketing Functions The goal of the marketing function company or firm is to sell goods and services at a profit. It has the following functions an organization before achieving its desired goals has to go through a series of marketing functions..

Marketing Functions The understanding of marketing functions or marketing tasks becomes very essential to understand the subject of marketing. In this section we will discuss marketing functions which can be considered as a system where interaction occurs between an organization and a customer..

Marketing Functions The main marketing functions or tasks of marketing are discussed with special reference to tourism marketing. The functions are as follows: (a) Market Research. (b) Product Planning and Development. (c) Segmentation. (d) Promotion. (e) Selling.

Some common selling techniques are: Direct Selling - Salesperson sells directly to customers. Retail Selling - Products are offered through a shop that customers can visit. Agency Selling - An agent sells products and services on behalf of a supplier..

Some common selling techniques are: Tele-sales - Products and services are sold directly on the telephone without face to face contact. Door to door selling - Salespeople visit potential customers at their homes and sell to them directly..

Some common selling techniques are: Business to business selling - Businesses sell directly to other businesses. Online Selling - Products and services are sold directly on the internet..

The Marketing Mix. Marketing Mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, and even Politics as vital mix elements. The 5Ps make up a typical marketing mix - Price, Product, Promotion, People and Place..

PRICE When setting the price, you must make sure that the consumer feels that the purchase is worth it. In other words, he or she must perceive it as a good and worthwhile deal. It refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product..

PRODUCT Refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good..

PLACE Refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'..

Strawberries on the earth. PROMOTION This refers to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. It can also include consumer schemes, direct marketing, contests and prizes..

Strawberries on the earth. PEOPLE the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.

Basic Marketing Strategies. Conversional Marketing Counter-marketing De-marketing Developmental Marketing Maintenance Marketing Remarketing Synchromarketing Stimulational marketing.

Week 1 Activity Essay What is marketing mix? How important is this concept to a company? Explain. Write in yellow pad paper..

IV. Assessment: Essay: What important roles do marketing play in our economy? Use yellow pad paper..

V. Other References https://economictimes.indiatimes.com/definition/marketing-mix http://www.marketingteacher.com/people-marketing-mix/ https://www.ama.org/the-definition-of-marketing-what-is-marketing/#:~:text=Marketing%20is%20the%20activity%2C%20set,%2C%20and%20society%20at%20large.%20(.

THANK YOU VERY MUCH AND HAPPY LEARNING EVERYONE .