Scene 1 (0s)
The Role of Bank Marketing and Its 7P Strategy Presented by: Rakib Hosan Position: Branch Accounts Officer, BRAC.
Scene 2 (9s)
Definition of Bank Marketing Bank marketing involves promoting products and services to attract customers and retain existing ones. Role of Bank Marketing - Customer Retention: Personalized banking experiences help retain customers. - Revenue Growth: By promoting higher-margin products like loans and investments. - Brand Image: Enhances credibility and customer trust. - Financial Inclusion: Reaches underserved communities to broaden financial access. - Building Long-term Relationships: Essential for trust and loyalty..
Scene 3 (29s)
7P Marketing Strategy Overview The 7Ps in the marketing mix are: - Product - Price - Place - Promotion - People - Process - Physical Evidence.
Scene 4 (38s)
Detailed Explanation of the 7Ps - Product: Services offered like loans, savings accounts, investments, credit cards. - Price: Interest rates, fees, and charges associated with bank products. - Place: Channels for service delivery - branches, ATMs, online/mobile banking. - Promotion: Efforts to communicate and engage - ads, social media, sponsorships. - People: Bank employees interacting with customers. - Process: Efficient procedures like loan approvals or account setups. - Physical Evidence: Tangible aspects like branch ambiance, branded items, and interface quality..
Scene 5 (1m 3s)
Summary The 7P strategy helps institutions better serve customers, retain loyalty, and stay competitive..