PowerPoint Presentation

Autumn Winter 22-23. Action Points. Power of predictability: from innovations in auto-refill packaging to a rise in pre- order apparel, brands need to address the dreaded ʻout of stockʼ moments Prioritising price-jumpers: financially stretched consumers are on the value hunt. Combine this with a stronger suite of shopping tools and it means brands have to work harder to deliver value and stop ʻprice-jumpingʼ consumers from switching their loyalty Diversified downtime: changes to working practices and a greater prioritisation of self-care gives rise to consumers focused on friends, family and themselves. From the rise of emotional hygiene products to hyper-sensorial services, welcome to the Mood Market 3.0. Shoppertainment goes mainstream: new platforms, livestreaming capabilities and acceptance from mass-market consumers mean shoppertainment canʼt be ignored as a sales channel any longer Make way for the metaverse: retailers, get ready for new digital realms that will transform how people shop, work, play and learn. Start strategising now Ethical action: every cohort is demanding positive change – socially, environmentally and ethically. Ensure you have a business plan that doesnʼt prioritise profits over people, and be ready for the shi from DTC to direct to investor.

Future Consumer 2023 Matrix Consumer sentiments The key drivers set to impact consumer mindsets in 2023 Consumer profiles The key profile groups set to disrupt industry and drive sales in 2023 Time Percept ion The Predictors The New Romantics The Impossibles Cautious Motivation The Conductors WC,SN BY ASCENTIAL.

The trend matrix Connecting the dots between the seven Future Drivers, 12 Future Innovations and four Future Consumer profiles that will shape the world in 2023 Future Drivers Safety The Toch Erwironment: From urgency to Emergency Radical Reform Community 30 New Alliances The Recession Future Innovations Healing As Habit The Great Indoors Again SuperNature Tho Lifecycle Lifestyle Science Will • Emotions AS Subcultures Design is a Social Practico Regenerative Conscious Networks Expanding Outdoors Making the Metaverse Future Consumer rhe Predictors The Impossible' Tho Conductors Tho New Romantics WC,SN gv ASCENTIAL.

While the global fallout from the events of 2020 were sharp and sudden, the shadow effects of time uncertainty, emotional overload and a yearning for brighter days will still resonate in 2023. More importantly, how we feel will have greater value over what we spend..