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[Audio] Hi my name is chandni and my topic is big data and a i on spotify. in this ppt video my topic discussion agenda are following Slide 1: Introduction AI and big data technologies are being used more frequently to handle complex, mixed, highresolution environmental data and generate findings more rapidly and precisely. (Li, Victor. et al. 2021). Utilizing big data, artificial intelligence, and more advanced learning algorithms, AI technology is quickly affecting established businesses (Zhu, Changcheng. 2022). Spotify uses algorithms to identify possibly copyrighted content uploaded by users. These technologies assist in protecting the authenticity of the platform's content and defending the rights of musicians and copyright holders. Slide 2: Significance of Big Data and AI According to the study of (Popovič et al. 2018), big data may help a modern corporate business correctly organise its huge organisational data and create an ideal framework to use it more effectively. Artificial intelligence and algorithmic learning applications are being used in every part of life as information technology develops. (Xia, Yang. 2023). As a result, big data integration has increased operational effectiveness, customer satisfaction, and personalised marketing, which may result in increased sales and profits. Personnel are given the tools to undertake complex tasks due to A I, which increases total productivity. Slide 3: Use of Big Data and AI in Spotify. Big Data and AI combine to analyse data collected from devices and provide us incredibly accurate information about customer activity that helps with the analysis of patterns and trends in consumer purchasing. (Hallur, et al. 2021By analysing big information, high-tech corporations are increasingly using AI applications to tackle social, technological, and environmental issues. (Chen, Chi-hsiang. 2023). Spotify uses big data and AI to personalise suggestions, build curated playlists, analyse user preferences, and improve music discovery for a tailored streaming experience. Slide 4: Competitors of Spotify For a business to survive, competitors' behaviours that are competitive must be recognized (Sharapova, N. 2023). Big data and AI are also used by Spotify's competitors in the music streaming market, such as Tidal, Deezer, YouTube Music, Apple Music, and Amazon Music, for curated playlists and personalised suggestions. However, Spotify shines out thanks to its podcast options, music catalogue, social media integration, and user interface. Slide 5 Future Improvement of Big Data and AI in Spotify. As per the study of Hosseini et al., (2020), Artificial Intelligence has been found to be significant for allowing a business firm such as Spotify to evaluate the available or possible culture and its impact on the business. On the other hand, (Sarwono et al. 2020) Big Data would be significant for Spotify to consider the available data set as a strategic asset of the company and accordingly make the most effective decisions regarding promoting inclusive and diverse culture. In the future, With improved algorithmic learning, improved data analytics, and AI voice assistants, Spotify can better integrate big data and AI for personalised and seamless music streaming. Slide 6: Conclusion.

[Audio] At the end According to the statement of Adaileh and Alshawawreh (2021), Artificial Intelligence (AI) has been found to revolutionize digital marketing campaigns launched by online business firms such as Spotify. Spotify's intentions to offer music lovers more ways to find their most liked songs, interact with musicians, and improve the service's playlists have been made public. (Ingle, S. 2021). Spotify's auto-detection of user preferences allows for personalised recommendations, improving customer service and big data operational competence. Big data would be significant for the company to collect regular feedback from the consumers and provide excellent customer services..