Donut de Asukal Business Plan

Donut de Asukal Business Plan.

SALES AND MAKETING PLAN. 04. 03. SUMMARY. 02. MARKET ANALYSIS AND COMPETITON.

MANAGEMENT AND OPERATIONS PLAN. 06. FINANCIAL PLAN.

A survey was conducted wherein 80 respondents were gathered from high school, college , school staff and visitors, they were given questionnaire about their willingness for a new experience in the polytechnic state college canteen, and we noticed that most are going outside of school campus just to buy some sweets after eating their meals. No option for bakery based snack foods within the campus There is positive reaction in the introduction of donuts. Willingness to pay for expensive but delicious snack Another good thing about the donut shop is that it will provide job opportunities for students who wanted to have extra incom e..

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MARKET ANALYSIS. School Population College Students Senior High School Students Junior High School Students School Staff 9600 1700 1500 300 College Students Senior High School Students Junior High School Students School Staff.

MARKET ANALYSIS. Population 6am to 8am 9am to 11am 12pm to 1pm 3pm to 4pm 5pm to 7pm 300 700 750 500 450.

MARKET ANALYSIS. Preferred Snack of Students During Break Time Dougnuts Chips/Junk Food Rice Cake Ice cream Banana Que Others 48 35 32 25 44 20.

Donut de Asukal direct competitors will be other school canteen concessionaires offering snack products. Big establishments like Seven Eleven, Savemore and Jollibee located near the school that also offers bakery products will also be our competitor. However, Despite facing aggressive and well endowed competitors of Asukal de Donuts, many students favor smaller independent establishments that offer affordable and good quality donuts..

MARKETING STRATEGY. Product Strategy: New products will be launched through social media will offer customers the best tasting donuts in the area. This can be achieved by strictly following baking standard operating procedures and using high quality ingredients. The donut kiosk marketing activities will focus on attracting students inside the school campus and maximizing sales. Pricing Strategy: Donuts will be priced in the most reasonable price and make it affordable to students. Customer Strategy: The strategies of Donut de Asukal is by offering friendly customers service, we will make sure that every customer will have a positive and memorable experience when buying our products, it will also tie up with the school to promote new enrollees in the future by proving job opportunities to students..

PRODUCTS. Asukal de Donut offers 2 classic variety donut flavors, sugar and chocolate glazed donuts, all donuts will be served to customers freshly baked, meaning no donuts will be served more than twenty four hours from the time it was baked, the team had conducted a study on the number donuts that should be baked per day so we can make sure that we will not over produce our products and be able sell all our baked products with in 24 hours. PRODUCT DESCRIPTION: Most customers thinks that Asukal de Donut quality is with par with big players in the donut industry. MENU DESCRIPTION: Names of the products will be based on the standard recipe on the different types of donuts so the customers will not be confused and as part of introducing our brand to the school population. Includes two glazed option, sugar and chocolate:.

TARGET MARKET. Since our business will be located inside the school campus the market will depend on the number of enrollees of the school, the school Is a good location because competitors are limited and overhead cost is minimal giving way for a higher profit margin. School employees, students and visitors are the potential target market..

Donut de Asukal is a locally owned bakery retail establishment located at Burgos Ilocos sur. It expects to catch the interest of a regular loyal customer base with its 2 classic donut products, the sugar and chocolate glazed donut..

Our mission is to provide quality but affordable donut products in our community especially to students, and continuously grow through excellent service and innovation..

SWOT ANALYSIS. Strengths Asukal de Donut is located inside the school canteen No direct competitors offering donut products inside the school campus Low overhead expenses Minimal operation input Supported by the state college Relaxing environment Weaknesses Limited menu School holidays Limited budget for promotional activities Opportunity Future expansion of product lines Training opportunity for students in the food business Threats Outside competitors like Seven Eleven and Savemore which offers donut products Economic stability affecting prices of raw materials..

FACILITIES LAYOUT. (2.74 SS2402 CABINET.

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