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5a. D'Aveni’s Hypercompetition. iiiÅAÅiliiiL,.

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Apple. 1. Agility in Adaptation. Quickly respond to market changes to maintain a competitive edge..

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5b. D’Aveni’s new 7 Ss model.

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Superior Stakeholder Satisfaction. 1. Apple. Prioritizing stakeholder satisfaction through quality, innovation, communication, ethics, and staff development..

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Strategic Soothsaying. Apple. Using research, forecasting, analysis, partnerships, and visionary leadership for strategic predictions..

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Positioning for Speed. Agile Development. Accelerating through cross-functional cooperation and technology integration..

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Positioning for Surprise. Apple. Cultivating a culture of secrecy and surprise through innovative features, timing, and product range..

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Shifting the Rules of Competition. Apple. Changing the competition through innovation, design, user experience, and brand loyalty..

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Signaling Strategic Intent. Apple. Clearly conveying strategic intent through speeches, product launches, acquisitions, and patents..

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Simultaneous and Sequential Thrusts. Apple. Releasing and updating multiple products for customer engagement and increased sales..

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6. Strategic Goals of Apple and Nothing. am—nt'iwa:.•:.

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Apple's Strategic Goals. Innovation. Continuously innovate and create unparalleled technology experiences seamlessly integrated into people's lives..

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Nothing's Strategic Goals. Accessible Technology.