Gardentech Startup

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8/4/2022. 1. ARPHIBO designed for nature. www.arphibo.com ARPHIBO GARDENTECH PVT LTD Bengaluru 19 th July 2022.

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8/4/2022. 2. Who we are ? E-Commerce D2C brand with Purpose driven products for Indoor Garden, Home Décor. Why Arphibo ? Asset Light Scalable Business Model with Tech, Innovation, drive to create employment & opportunities. What we do ? Provide Indoor Gardening products, Related Home Décor, Handicrafts & Premium Fragrance Candle. Our Objective To bring aesthetic & aromatic vibe at home, makeover with indoor garden, Home Décor & fragrance candles. Our Future Expansion Plan:- Marketplace exclusively for Indoor Garden & Home Décor, Fragrance Candle Exclusive Brand Store in Bangalore & across India, Global Expansion – Exports & Inhouse store in USA,UAE,SIN.

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The Problem. Air quality & climate change due to increasing air pollution leading to long term health effect & respiratory diseases & even some scientists suspect air pollutants cause birth defects , which can be prevented by plantation at mass level as revolution & by encouraging indoor gardening in each home. Existing solution of indoor gardening platform is not enough to cater the huge market exclusively. Accessibility to affordable, sturdy & premium indoor garden home decor accessories continues to pose a challenge, Market is scattered and disorganized, Few online & Marketplace are selling such products but not exclusively,.

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8/4/2022. 4. We wanted to create an ecosystem, encouraging nature, promoting organic, creates awareness for smart Indoor Gardening, clean air to breathe by having the right set of indoor plants and offer periodic Maintenance in that kinds. Inspiring people to do Indoor Gardening at home with innovative products. Reverse Innovation, Design, Produce, Quality Control, after Sales Support. Inspiring home buyers, owners to makeover smart indoor gardening with aromatic vibes,.

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8/4/2022. 5. The Indian E-commerce market is expected to grow to US$ 188 billion by 2025 from US$ 46.2 billion as of 2020. By 2030, it is expected to reach US$ 350 billion. In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion. Technology led purchase revolution A rise of digital wallets and online payments Indian shoppers enamored with discounts Plenty of festive seasons in India Rise in online shopper Post covid.

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8/4/2022. 6. Indoor Gardening Products, Live Indoor, Outdoor Plants, Home Décor for gardening Custom Indoor Garden Products Premium Fragrance Candles We also customize products by design to suit your home needs.

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Indoor Garden Creatives Products. 8/4/2022. 7.

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8/4/2022. 8. New Home Buyers Existing Home Owners Housewives Youngsters Premium Restaurants Luxury Hotels & Resorts Spa & Sports Centre Corporates & Institutes Gifting Solutions.

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8/4/2022. 9. Our Vision. ARPHIBO®, a D2C brand aims to provide trustworthy products of Indoor Garden, Home Décor, Handicrafts, direct from Indian Manufacturers to customer thru our e-Commerce & brand store. Purely “Make in India”.

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1. 2. 4. 3. SWOT Analysis of Our Business. SWOT. 2.Weaknesses (Area of Improvement) Procure Lead Time 45 days Inventory to hold for 90 days Dynamic buying behavior of customer opportunities.

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Our journey so far….. Average Gross Margin –> 70%.

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Market size in India. 8/4/2022. 12. Products TAMS CAGR % TAM by 2028 SAM (FY22) Value in Cr. SOM (FY25) Value in Cr. Smart Indoor Gardening https://www.polarismarketresearch.com/industry-analysis/smart-indoor-gardening-system-market 2.06 Billion $ 5.20% 3.22 Billion $ ₹ 0.85 ₹ 34.38 Metal Planters & Décor' https://www.alliedmarketresearch.com/flower-pots-and-planters-market-A06448 987 Million $ 5.60% 1.50 Billion $ ₹ 7.00 ₹ 20.00 Fragrance Candles (Premium) 2.70 Billion $ 5.90% 4.80 Billion $ ₹ 3.00 ₹ 30.00 Other new products ₹ 68.42 Marketplace ₹ 43.80 Brand Store Concepts ₹ 444.49 ₹ - ₹ - ₹ 10.85 ₹ 641.09.

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8/4/2022. 13. Sales Forecast as per 5 Year Plan. Biz.Model Year 1 (FY22-23) Year 2 (FY23-24) Year 3 (FY24-25) Year 4 (FY25-26) Year 5 (FY26-27) Model 1: Own E-Commerce 5.49 22.00 69.05 216.72 680.16 Model 2: Marketplace Sales 5.18 20.77 65.20 204.62 642.19 Model 3: Own Marketplace 0.19 2.13 18.97 169.12 1,507.88 Model 4: Annual Membership - 0.54 2.01 6.32 19.85 Model 5: Brand Stores Carnival - - 2.08 19.61 174.81 Total Revenue 10.87 45.44 157.31 616.39 3,024.88.

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8/4/2022. 14. BREAK EVEN POINT (Value in INR Mn).

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Product Design by Us Sampling & Testing / QC Procure at 3 rd Party Mfr Dispatch to 3PL / FC Inward, QC, Value Addition Listing in E-Com Marketing & Campaign Leads & Revenue Customer Feedback & Support CRM & Retention.

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India States Map and Outline by vzan2012 | GraphicRiver.

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8/4/2022. 17. Next step to scale business. Revenue Model No.2 Marketplace To Launch – Dec 2022 Revenue Model No.4 Brand Store Franchise & Global Expansion To Launch – Aug 2024 Convert existing E-Com to Marketplace (Aggregator) Exclusive for Indoor Garden, Décor, Handicrafts Sale of our own brand products Add Plant Nursery across Tier 1 City, Launch of Mobile App Inhouse store Globally in FY27 Replicate stores in India with Franchise model Revenue Model No.3 Brand Store To Launch – Aug 2023 Open 1 st Brand store in Bengaluru with specialty cafeteria & Garden Centre. An unique experience to customers to shop Regional based products. Target to open 100 brand stores across country in T I,II city by 2027 Start Exports B2B.

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8/4/2022. 18. Our Ask. Raising Funds ₹ 2,00,00,000.

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19. Team Leaders. Creating multiple possibilities with new thinking & idea.

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20. Team Roles & Responsibilities. Creating multiple possibilities with new thinking & idea.

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8/4/2022. 21. E-Commerce Marketplace Contract Manufacturing Exporter Future Brand Store Future Franchise Model Connecting Stores Digitally Collaborate for Global stores.