part 3

! ! ! Page!37!of!44! Ø 第⼋章 ⻛险评估与对策/ Risk Assessment and Countermeasures 1. 市场⻛险分析/ Market risk analysis 在评估巴基斯坦主题游乐园项目的市场前景时，我们首先需认识到市场需求、竞争环境以及游 客偏好变化对项目成功与否的深刻影响。市场需求的波动，作为首要考量因素，直接关联到项目 的经济可行性与收益稳定性。近期，随着巴基斯坦对中国公民免签政策的实施，旅游热度显著上 升，机票搜索量激增，尤其是北京、广州等一线城市成为主要出发地，伊斯兰堡等城市成为热门 旅游目的地。这一趋势不仅预示着国际游客流量的潜在增长，也为巴基斯坦本土旅游业，包括主 题游乐园，提供了广阔的发展契机。 深入分析竞争环境是项目策划的关键步骤。巴基斯坦及其周边地区可能存在多个已建或规划中 的主题游乐园项目，每个项目都以其独特的主题、设施和服务吸引游客。因此，全面评估现有竞 争对手的市场定位、运营策略、游客评价等信息，识别潜在进入者的威胁，对于本项目而言至关 重要。通过差异化竞争策略，如打造独特的文化体验、引入先进科技元素、提升服务质量等，可 以有效增强项目的市场竞争力。 同时，游客偏好变化是影响主题游乐园吸引力的另一重要因素。随着时代的发展和消费者观念 的转变，游客对于休闲娱乐的需求不再局限于简单的游乐设施体验，而是更加注重沉浸式体验、 文化教育意义以及家庭亲子互动等多元化需求。因此，项目在规划阶段需紧密关注游客偏好的变 化趋势，通过市场调研、数据分析等手段，及时调整项目设计和服务内容，确保与市场需求保持 同步，持续提升游客满意度和忠诚度。 When evaluating the market prospects of theme park projects in Pakistan, we first need to recognize the profound impact of market demand, competitive environment, and changes in tourist preferences on the success or failure of the project. The fluctuation of market demand, as the primary consideration factor, is directly related to the economic feasibility and revenue stability of the project. Recently, with the implementation of Pakistan's visa free policy for Chinese citizens, the popularity of tourism has significantly increased, and the search volume for air tickets has surged, especially with first tier cities such as Beijing and Guangzhou becoming the main departure destinations, and cities such as Islamabad becoming popular tourist destinations. This trend not only indicates a potential increase in international tourist traffic, but also provides broad development opportunities for Pakistan's local tourism industry, including theme parks. Thoroughly analyzing the competitive environment is a crucial step in project planning. There may be multiple existing or planned theme park projects in Pakistan and its surrounding areas, each attracting visitors with its unique theme, facilities, and services. Therefore, it is crucial for this project to comprehensively evaluate the market positioning, operational strategies, tourist evaluations, and other information of existing competitors, and identify potential threats from entrants. By implementing differentiated competitive strategies, such as creating unique cultural experiences, introducing advanced technological elements, and improving service quality, the market competitiveness of the project can be effectively enhanced. Meanwhile, changes in tourist preferences are another important factor affecting the attractiveness of theme parks. With the development of the times and the change of consumer attitudes, tourists' demand for leisure and entertainment is no longer limited to simple amusement facility experiences, but more focused on immersive experiences, cultural and educational significance, and diversified needs such as family parent- child interaction. Therefore, during the planning phase of the project, it is necessary to closely monitor the changing trends in tourist preferences, adjust project design and service content in a timely manner through market research, data analysis, and other means, to ensure synchronization with market demand and continuously improve tourist satisfaction and loyalty..

! ! ! Page!38!of!44! 2. 技术与运营⻛险识别/ Technical and operational risk identification 近年来，随着国内旅游业的蓬勃发展，主题游乐园作为其中的重要组成部分，其建设和运营过 程中的风险管理显得尤为重要。根据全国旅游业行业增加值数据显示，尽管旅游业在不同年份有 所波动，但总体保持在一个较高的水平，这也为主题游乐园的发展提供了广阔的市场空间。然而 ，在追求创新和发展的同时，游乐园项目必须谨慎应对多重风险。 在技术层面，由于游乐园往往融合了大量高新技术和创意元素，技术的迅速更新换代带来了潜 在的风险。为确保项目的技术水平保持领先，管理团队需要密切关注行业技术动态，及时对园内 设施进行升级或替换，以防范因技术落后而导致的竞争力下降。 设备的安全性和稳定性是游乐园运营中的重中之重。游乐设备的日常维护和检查不容忽视，必 须建立完善的设备维护体系，通过定期的检测、维修和更新，最大限度地预防设备故障，确保游 客安全，同时避免因设备问题导致的运营中断和经济损失。 在运营管理方面，涵盖了人员管理、财务管理、安全管理等诸多层面。科学的运营管理体系是确 保项目高效、有序运行的关键。例如，通过优化员工培训计划，提升服务质量；通过精细化财务 管理，提高资金利用效率；通过严格执行安全规范和应急预案，保障游客和员工的生命安全。这 些措施共同构成了游乐园稳定运营的基石。In recent years, with the booming development of the domestic tourism industry, theme parks have become an important component, and risk management in their construction and operation processes has become particularly important. According to the added value data of the national tourism industry, although the tourism industry has fluctuated in different years, it has remained at a relatively high level overall, which also provides a broad market space for the development of theme parks. However, while pursuing innovation and development, amusement park projects must be cautious in dealing with multiple risks. At the technical level, due to the integration of a large number of high-tech and creative elements in amusement parks, rapid technological updates bring potential risks. To ensure that the technical level of the project remains leading, the management team needs to closely monitor industry technology trends and promptly upgrade or replace park facilities to prevent a decline in competitiveness due to technological backwardness. The safety and stability of equipment are of paramount importance in the operation of amusement parks. The daily maintenance and inspection of amusement equipment cannot be ignored. It is necessary to establish a sound equipment maintenance system, prevent equipment failures to the maximum extent through regular testing, maintenance, and updates, ensure the safety of tourists, and avoid operational interruptions and economic losses caused by equipment problems. In terms of operational management, it covers many aspects such as personnel management, financial management, and security management. A scientific operational management system is the key to ensuring efficient and orderly operation of projects. For example, by optimizing employee training programs and improving service quality; Improve the efficiency of fund utilization through refined financial management; By strictly implementing safety regulations and emergency plans, we ensure the safety of tourists and employees. These measures together form the cornerstone of the stable operation of amusement parks. 表 1 全国旅游业行业增加值表格/ Table 1: Value Added Table of the National Tourism Industry 年/ year 行业增加值_旅游业 (亿元) Industry Value Added _ Tourism Industry (in billions of yuan) 2020 36429 2021 40724 2022 39708.

! ! ! Page!39!of!44! 图 1 全国旅游业行业增加值表格/ Figure 1 Table of Value Added in the National Tourism Industry 3. ⻛险应对策略与措施/ Risk response strategies and measures 在当前全球旅游市场日益竞争激烈的背景下，旅游项目需采取多元化策略与持续创新以应对市 场波动及提升竞争力。市场多元化策略是确保项目长期稳定发展的关键。通过深入分析市场数据 ，我们发现不同游客群体对旅游体验的需求呈现多样化趋势。例如，随着巴基斯坦对中国公民免 签政策的公布，飞猪平台数据显示，飞往巴基斯坦的机票搜索热度激增，反映出特定政策变动对 旅游市场的直接影响。因此，项目应紧跟市场动态，针对不同地域、年龄、兴趣爱好的游客群体 ，开发多元化的游乐项目和服务，如文化体验游、探险旅行、亲子互动乐园等，以满足不同游客 的个性化需求。 技术创新与引进则是提升项目核心竞争力的另一重要途径。在旅游项目开发中，应积极引入国 内外先进的技术和管理经验，如虚拟现实（VR）、增强现实（AR）等现代科技手段，为游客带 来沉浸式的体验。同时，恐龙园集团的成功案例表明，通过搭建创意技术支撑平台，联合国内外 一流设计单位和装备供应商，可以显著提升项目的创意内容和技术水准，打造具有独特魅力的旅 游目的地。建立技术储备和研发机制，持续投入研发经费，推动技术创新，也是确保项目长期保 持竞争力的关键。 建立健全的风险管理机制对于旅游项目的稳健运营至关重要。旅游市场受多种因素影响，如政 策变动、自然灾害、疫情等，都可能对项目造成冲击。因此，项目需制定完善的风险管理计划和 应急预案，对可能出现的风险进行全面预测、评估和控制。同时，加强员工培训，提高员工的风 险意识和应对能力，确保在风险发生时能够迅速、有效地进行处置，减少损失。 加强与政府和社会的沟通合作是项目成功的重要保障。项目应积极与巴基斯坦政府及相关部门 保持密切联系，争取政策支持和资源保障，为项目的顺利推进创造有利条件。同时，加强与当地 社区和游客的沟通互动，了解他们的需求和期望，及时调整项目策略和服务内容，建立良好的社 会形象和口碑。通过多方面的合作与努力，共同推动旅游项目的持续健康发展。 通过上述策略的实施，旅游项目将能够更好地适应市场变化，提升竞争力，实现长期稳定发展 In the increasingly competitive global tourism market, tourism projects need to adopt diversified strategies and continuous innovation to cope with market fluctuations and enhance competitiveness. Market diversification strategy is the key to ensuring the long-term stable development of projects. Through in- depth analysis of market data, we have found that different tourist groups have diverse demands for tourism experiences. For example, with the announcement of Pakistan's visa free policy for Chinese citizens, data from platform shows a surge in search volume for flight tickets to Pakistan, reflecting the direct impact of specific policy changes on the tourism market. Therefore, the project should keep up with market trends and develop diversified amusement projects and services targeting different regions, ages, and interest.

! ! ! Page!40!of!44! groups of tourists, such as cultural experience tours, adventure travel, parent-child interactive parks, etc., to meet the personalized needs of different tourists. Technological innovation and introduction are another important way to enhance the core competitiveness of projects. In the development of tourism projects, advanced technologies and management experience from both domestic and foreign sources should be actively introduced, such as modern technologies such as virtual reality (VR) and augmented reality (AR), to provide tourists with immersive experiences. At the same time, the successful case of Dinosaur Park Group shows that by building a creative technology support platform and collaborating with top design units and equipment suppliers at home and abroad, the creative content and technical level of the project can be significantly improved, creating a unique and charming tourist destination. Establishing technical reserves and research and development mechanisms, continuously investing in research and development funds, and promoting technological innovation are also key to ensuring the long-term competitiveness of projects. Establishing a sound risk management mechanism is crucial for the stable operation of tourism projects. The tourism market is influenced by various factors, such as policy changes, natural disasters, epidemics, etc., which may have an impact on projects. Therefore, the project needs to develop a comprehensive risk management plan and emergency response plan to comprehensively predict, evaluate, and control potential risks. At the same time, strengthen employee training, enhance their risk awareness and response capabilities, ensure that they can quickly and effectively handle risks when they occur, and reduce losses. Strengthening communication and cooperation with the government and society is an important guarantee for the success of the project. The project should actively maintain close contact with the Pakistani government and relevant departments, strive for policy support and resource guarantee, and create favorable conditions for the smooth progress of the project. At the same time, strengthen communication and interaction with local communities and tourists, understand their needs and expectations, adjust project strategies and service content in a timely manner, and establish a good social image and reputation. Through multi-faceted cooperation and efforts, we will jointly promote the sustainable and healthy development of tourism projects. Through the implementation of the above strategies, tourism projects will be able to better adapt to market changes, enhance competitiveness, and achieve long-term stable development..

! ! ! Page!41!of!44! Ø 第九章 结论与建议/ Conclusion and Suggestions 1. 项⽬可⾏性总结/ Feasibility Summary of the Project 市场潜⼒与需求深度剖析/ In depth analysis of market potential and demand 在巴基斯坦这一人口基数庞大的国家，随着经济的稳步增长与民众消费能力的提升，休闲娱乐市 场的需求呈现出井喷式增长态势。作为家庭及朋友聚会的重要场所，主题游乐园不仅承载着娱乐 功能，更成为促进情感交流与家庭和谐的重要平台。通过详尽的市场调研与数据分析，我们确认 了在巴基斯坦建设主题游乐园的可行性，其市场潜力巨大，能够有效填补当前市场空白，满足民 众日益增长的休闲娱乐需求。 In Pakistan, a country with a large population base, with the steady growth of the economy and the improvement of people's consumption ability, the demand for leisure and entertainment market is showing an explosive growth trend. As an important place for families and friends to gather, theme parks not only carry entertainment functions, but also become an important platform for promoting emotional communication and family harmony. Through detailed market research and data analysis, we have confirmed the feasibility of building theme parks in Pakistan, which has enormous market potential and can effectively fill the current market gap to meet the growing leisure and entertainment needs of the public. 地理位置与资源禀赋的有机结合/ Organic combination of geographical location and resource endowment 本项目选址于巴基斯坦的主要城市或旅游热点区域，这一战略位置的选择，确保了游乐园能够依 托便捷的交通网络，轻松吸引周边乃至全国的游客。同时，项目所在地不仅人口密集，为游乐园 提供了稳定的客源基础，还拥有丰富的自然景观与深厚的文化底蕴，为游乐园的差异化打造与特 色化呈现提供了得天独厚的条件。通过巧妙融合自然美景与文化元素，游乐园将成为一个集娱乐 、教育、观光于一体的综合性旅游目的地。 The project is located in a major city or tourist hotspot in Pakistan, and this strategic location ensures that the amusement park can easily attract tourists from the surrounding areas and even the whole country by relying on a convenient transportation network. At the same time, the project location not only has a dense population, providing a stable customer base for the amusement park, but also has rich natural landscapes and profound cultural heritage, providing unique conditions for the differentiated construction and distinctive presentation of the amusement park. By cleverly integrating natural beauty and cultural elements, the amusement park will become a comprehensive tourist destination that combines entertainment, education, and sightseeing. 投资回报与⻛险评估的严谨考量/ Rigorous consideration of investment returns and risk assessment 在投资回报方面，我们基于详尽的财务预测与全面的风险评估，对项目的盈利能力进行了深入剖 析。通过科学的模型构建与数据分析，我们预测本项目将在较短时间内实现盈利，并带来持续稳 定的现金流。这一预测结果不仅符合投资者的利益诉求，也体现了项目本身的强大吸引力与竞争 力。同时，我们还针对可能遇到的风险与挑战制定了详细的应对策略与预案，以确保项目能够稳 健运营，实现可持续发展。In terms of investment returns, we have conducted a thorough analysis of the project's profitability based on detailed financial forecasts and comprehensive risk assessments. Through scientific model construction and data analysis, we predict that this project will achieve profitability in a relatively short period of time and bring sustained and stable cash flow. This prediction result not only meets the interests and demands of investors, but also reflects the strong attractiveness and competitiveness of the project itself. At the same time, we have also developed detailed response strategies and plans for.

! ! ! Page!42!of!44! potential risks and challenges to ensure the stable operation of the project and achieve sustainable development. 社会经济效益的⼴泛辐射/ Widespread radiation of socio-economic benefits 除了直接的经济效益外，本项目的建设还将带来显著的社会效益。游乐园的运营将直接促进当地 就业，为居民提供更多的就业机会与收入来源；通过促进相关产业的发展与繁荣，如餐饮、住宿 、零售等，将进一步提升居民的生活水平与质量。作为文化旅游项目的重要组成部分，游乐园的 建成将有助于提升巴基斯坦的国际形象与知名度，吸引更多的国际游客前来观光旅游，从而推动 巴基斯坦旅游业的全面发展与繁荣。 In addition to direct economic benefits, the construction of this project will also bring significant social benefits. The operation of amusement parks will directly promote local employment and provide residents with more job opportunities and sources of income; By promoting the development and prosperity of related industries such as catering, accommodation, retail, etc., the living standards and quality of residents will be further improved. As an important component of cultural tourism projects, the construction of amusement parks will help enhance Pakistan's international image and reputation, attract more international tourists for sightseeing and tourism, and promote the comprehensive development and prosperity of Pakistan's tourism industry. 案例启示：城市新地标的崛起/ Case study inspiration: The rise of new urban landmarks 值得注意的是，近期巴基斯坦某新城项目中的人工湖与音乐喷泉建设，已初步展现出其作为休闲 娱乐新地标的吸引力，吸引了大量市民的关注与参与。这一案例不仅验证了休闲娱乐项目在巴基 斯坦的广阔市场前景，也为我们本项目的建设提供了有益的启示与借鉴。通过精心规划与科学布 局，我们有理由相信，本项目将成为巴基斯坦乃至国际知名的休闲娱乐新地标，为当地经济社会 发展注入新的活力与动力。 It is worth noting that the recent construction of an artificial lake and music fountain in a new city project in Pakistan has initially demonstrated its attractiveness as a new landmark for leisure and entertainment, attracting a large number of citizens' attention and participation. This case not only verifies the broad market prospects of leisure and entertainment projects in Pakistan, but also provides useful inspiration and reference for the construction of our project. Through careful planning and scientific layout, we have reason to believe that this project will become a new landmark for leisure and entertainment in Pakistan and even internationally, injecting new vitality and momentum into the local economic and social development. 2. 下⼀步⼯作计划/ Next step work plan 在当前全球文旅产业蓬勃发展的背景下，文旅基础设施的建设已成为推动地方经济发展、提升居 民生活品质的重要驱动力。特别是随着政策红利的持续释放，文旅项目的规划与实施迎来了前所 未有的机遇期。以下是对游乐园建设项目具体推进策略的深入剖析： 精准规划，奠定项目基石 游乐园项目的成功始于周密的规划。需基于详尽的市场调研和可行性分析，明确游乐园的主题定 位，这不仅关乎游乐园的品牌形象，也直接影响游客的吸引力。功能布局上，需合理划分游乐区 、休息区、餐饮区等，确保游客体验流畅且舒适。设施配置上，则需紧跟行业趋势，引入创新、 安全的游乐设备，同时注重配套设施的完善，如卫生设施、指示系统等，以细节提升整体品质。 通过精细化规划，为游乐园的长远发展奠定坚实基础。 多元融资，保障资金充足 资金是游乐园建设的命脉。为确保项目顺利推进，需采取多元化融资策略。积极争取政府的政策 扶持和资金补助，利用政府资源降低项目风险；加强与银行、金融机构的合作，探索灵活的贷款 方案，缓解资金压力。同时，开放视野，吸引社会资本和国际投资，通过 PPP 模式、股权合作等.

! ! ! Page!43!of!44! 方式，实现资源的最优配置。与国内外知名企业的合作不仅能带来资金注入，还能在品牌、管理 等方面实现共赢。 合规审批，确保项目合法性 在巴基斯坦这样的法制社会中，合规审批是项目成功的必要前提。游乐园项目需严格遵循当地法 律法规，完成土地征用、环保审批、建设许可等一系列手续。这要求项目团队深入了解并熟练掌 握相关法规政策，确保每一步操作都合法合规。通过透明化、规范化的审批流程，不仅有助于项 目快速推进，还能提升项目在公众心目中的信誉度。 高效建设，确保项目按时完工 在资金到位、手续齐全的基础上，游乐园项目的建设需进入高效执行阶段。项目团队需制定详细 的建设进度计划，明确各阶段目标和时间节点，并实行严格的监督和考核机制。同时，加强工程 质量监管，确保施工过程中的每一个细节都符合安全、环保等标准。通过高效有序的施工，确保 游乐园项目能够按时完工并顺利投入运营。 创新营销，提升品牌影响力 营销是游乐园项目成功的关键一环。需制定创新、多元化的营销策略和推广计划，充分利用线上 线下多种渠道进行宣传推广。通过社交媒体、旅游网站等平台提升项目知名度；与旅行社、酒店 等旅游企业建立合作关系，拓展客源市场；举办主题活动、优惠促销等吸引游客关注。还需注重 品牌形象的塑造和维护，通过优质的服务和独特的文化内涵提升品牌附加值。 持续优化，提升运营管理水平 游乐园项目的成功运营离不开持续的管理优化。在运营过程中，需密切关注市场反馈和游客需求 变化，及时调整和完善设施和服务。通过引入先进的管理理念和技术手段提升运营效率；加强员 工培训和管理确保服务质量；实施精细化管理确保游乐园安全有序运营。同时，还需注重可持续 发展和社会责任担当通过环保措施、公益活动等方式回馈社会。 通过上述策略的深入实施和政策红利的持续释放文旅基础设施建设特别是游乐园项目的建设将迎 来更加广阔的发展前景为地方经济。 Against the backdrop of the booming global cultural and tourism industry, the construction of cultural and tourism infrastructure has become an important driving force for promoting local economic development and improving residents' quality of life. Especially with the continuous release of policy dividends, the planning and implementation of cultural and tourism projects have ushered in an unprecedented period of opportunities. The following is an in-depth analysis of the specific promotion strategies for amusement park construction projects: Accurate planning lays the foundation for the project The success of amusement park projects begins with careful planning. Based on detailed market research and feasibility analysis, it is necessary to clarify the theme positioning of the amusement park, which not only concerns the brand image of the amusement park, but also directly affects the attractiveness of tourists. In terms of functional layout, it is necessary to reasonably divide the amusement area, rest area, dining area, etc., to ensure a smooth and comfortable experience for tourists. In terms of facility configuration, it is necessary to keep up with industry trends, introduce innovative and safe amusement equipment, and pay attention to the improvement of supporting facilities, such as sanitary facilities, indicator systems, etc., to enhance the overall quality with details. By refining planning, a solid foundation is laid for the long-term development of amusement parks. Diversified financing to ensure sufficient funds Funds are the lifeline of amusement park construction. To ensure the smooth progress of the project, diversified financing strategies need to be adopted. Actively seek government policy support and funding subsidies, and utilize government resources to reduce project risks; Strengthen cooperation with banks and financial institutions, explore flexible loan schemes, and alleviate financial pressure. At the same time, opening up horizons, attracting social capital and international investment, and achieving optimal resource allocation through PPP models, equity cooperation, and other means. Cooperation with well-known domestic and foreign enterprises can not only bring about capital injection, but also achieve win-win results in branding, management, and other aspects. Compliance approval ensures the legality of the project In a legal society like Pakistan, compliance approval is a necessary prerequisite for project success. The amusement park project must strictly comply with local laws and regulations, complete a series of.

! ! ! Page!44!of!44! procedures such as land acquisition, environmental approval, and construction permits. This requires the project team to have a deep understanding and proficient mastery of relevant regulations and policies, ensuring that every step of the operation is legal and compliant. Through a transparent and standardized approval process, it not only helps to expedite the project, but also enhances its credibility in the public eye. Efficient construction to ensure timely completion of projects On the basis of sufficient funds and complete procedures, the construction of the amusement park project needs to enter the stage of efficient execution. The project team needs to develop a detailed construction schedule, clarify the goals and time nodes of each stage, and implement strict supervision and assessment mechanisms. At the same time, strengthen the supervision of engineering quality to ensure that every detail during the construction process meets safety, environmental protection, and other standards. Through efficient and orderly construction, ensure that the amusement park project can be completed on time and smoothly put into operation. Innovative marketing to enhance brand influence Marketing is a crucial aspect of the success of amusement park projects. Innovative and diversified marketing strategies and promotion plans need to be developed, fully utilizing various online and offline channels for publicity and promotion. Enhance project visibility through social media, travel websites, and other platforms; Establish cooperative relationships with travel agencies, hotels, and other tourism enterprises to expand customer markets; Organize themed events, discount promotions, etc. to attract tourists' attention. We also need to pay attention to the shaping and maintenance of brand image, and enhance brand added value through high-quality services and unique cultural connotations Continuous optimization to enhance operational management level The successful operation of amusement park projects relies on continuous management optimization. During the operation process, it is necessary to closely monitor market feedback and changes in tourist demand, and adjust and improve facilities and services in a timely manner. Improve operational efficiency by introducing advanced management concepts and technological means; Strengthen employee training and management to ensure service quality; Implement refined management to ensure the safe and orderly operation of amusement parks. At the same time, it is also necessary to pay attention to sustainable development and social responsibility, and give back to society through environmental protection measures, public welfare activities, and other means. Through the in-depth implementation of the above strategies and the continuous release of policy dividends, the construction of cultural and tourism infrastructure, especially amusement park projects, will usher in broader development prospects for the local economy. Ø 附录/ Appendix 图一 我公司在中国的企业营业执照/ Figure 1: Our company's business license in China 图二 合作游乐设备企业/ Figure 2 Cooperative amusement equipment enterprises 图三 游乐项目设备资料图/ Figure 3: Equipment Information for Amusement Projects 图四 游乐园规划图/ Figure 4 Amusement Park Planning Map.