Quiz Time
Multiple-Choice & Essay. Multiple-Choice & Essay. 

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Before We Begin...
Write your details on your paper.
Shade the letter of your answer. Erasures are wrong.
Stay quiet and in your seat. Read with your eyes Not your mouth. Looking at others is strictly prohibited.. 

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Shade the letter of your answer.    Erasures are wrong.

Stay quiet and in your seat.     Read with your eyes NOT your mouth.    Looking at others is strictly prohibited.

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The process of identifying and describing the characteristics of people who would be most interested in a product, service, or message.. 

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The process of identifying and describing the characteristics of people who would be most interested in a product, service, or message.

What are the four principles of audience profiling?. 

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What are the four principles of audience profiling?

A Demographics, Psychographics, Behavior,  Needs

B Targeting, Positioning, Differentiation, Value Proposition

D Segmentation, Messaging, Engagement, Measurement

Dividing a broader audience into smaller, more defined groups based on shared characteristics.. 

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Dividing a broader audience into smaller, more defined groups based on shared characteristics.

What are the four types of segmentation?. A Age, Gender, Income, Education. 

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C Demographic, Psychographic, Behavioral, Needs-Based

D Purchase History, Browsing Behavior, Engagement, Pain Points

Delivering the right message, in the right tone, using the right language that speaks directly to the specific needs and values of a target audience.. 

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Delivering the right message, in the right tone, using the right language that speaks directly to the specific needs and values of a target audience.

[Audio] Tracking and analyzing the effectiveness of audience engagement, messaging strategies, and overall campaign success.. 

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Tracking and analyzing the effectiveness of audience engagement, messaging strategies, and overall campaign success.

[Audio] Refers to the interaction and relationship between a brand or media entity and its audience to create a meaningful connection.. 

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Refers to the interaction and relationship between a brand or media entity and its audience to create a meaningful connection.

[Audio] Refers to the statistical characteristics of a population.. 

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Refers to the statistical characteristics of a population.

[Audio] It focuses on audience's personality, values, opinions, attitudes, interests, and lifestyle.. 

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It focuses on audience's personality, values, opinions, attitudes, interests, and lifestyle.

[Audio] Which are the examples of demographic Information?. 

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Which are the examples of demographic Information?

C Purchase History, Browsing Behavior, Engagement, Pain Points

[Audio] Which are the examples of psychographic Information?. 

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Which are the examples of psychographic  Information?

[Audio] The very purpose of blank is to understand your audience better and create more effective marketing campaigns.. 

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The very purpose of ____________ is to understand your audience better and create more effective marketing campaigns.

[Audio] What are some ways to collect audience data?. 

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What are some ways to collect audience data?

[Audio] Tools which can be used to collect and analyze audience data EXCEPT:. 

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Tools which can be used to collect and analyze audience data EXCEPT:

[Audio] You are creating a marketing campaign for a new line of athletic wear. Which type of audience profiling would be most helpful in understanding your target market?. 

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You are creating a marketing campaign for a new line of athletic wear. Which type of audience profiling would be most helpful in understanding your target market?

[Audio] You are developing a social media campaign to promote a new app that helps people find local events. Which principle of audience profiling is most important to consider?. 

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You are developing a social media campaign to promote a new app that helps people find local events. Which principle of audience profiling is most important to consider?

[Audio] You are working on a website for a non-profit organization that provides financial assistance to low-income families. Which type of audience segmentation would be most helpful in tailoring your website content?. 

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You are working on a website for a non-profit organization that provides financial assistance to low-income families. Which type of audience segmentation would be most helpful in tailoring your website content?

[Audio] You are launching a new social media campaign for a product and want to track its effectiveness. Which principle of audience profiling is most important to consider?. 

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You are launching a new social media campaign for a product and want to track its effectiveness. Which principle of audience profiling is most important to consider?

[Audio] You are conducting a survey to gather feedback on a new product. Which type of audience profiling would be most helpful in designing your survey questions?. 

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You are conducting a survey to gather feedback on a new product. Which type of audience profiling would be most helpful in designing your survey questions?

[Audio] You are working on a social media campaign for a new product and want to track its reach and engagement. Which tool would be most helpful?. 

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You are working on a social media campaign for a new product and want to track its reach and engagement. Which tool would be most helpful?

[Audio] You are developing a new product and want to make sure it meets the needs of your target audience. Which type of audience profiling would be most helpful?. 

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You are developing a new product and want to make sure it meets the needs of your target audience. Which type of audience profiling would be most helpful?

[Audio] You are launching a new product and want to get feedback from your target audience. What are some ways to engage with them?. 

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You are launching a new product and want to get feedback from your target audience. What are some ways to engage with them?

[Audio] You are writing a blog post about the benefits of meditation. What type of messaging would be most effective?. 

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You are writing a blog post about the benefits of meditation. What type of messaging would be most effective?

[Audio] You are developing a social media campaign for a non-profit organization that helps to provide food to families in need. What type of audience segmentation would be most effective?. 

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You are developing a social media campaign for a non-profit organization that helps to provide food to families in need. What type of audience segmentation would be most effective?

[Audio] You are trying to understand your audience's values and beliefs. What type of audience profiling would be most helpful?. 

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You are trying to understand your audience's values and beliefs. What type of audience profiling would be most helpful?

[Audio] Take A Deep Breath Before Starting. TAKE A DEEP BREATH BEFORE STARTING. 

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[Audio] In 2-3 sentences, answer the following:
1. What is the difference between demographic and psychographic profiling?
2. Why is it important to understand your audience?
3. What are the advantages of Social Media in a persons’ mental, physical and emotion?
4. What are the disadvantages of Social Media in a persons’ mental, physical and emotion?
5. How can one’s opinion or idea be shaped by social media?. 

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1. What is the difference between demographic and psychographic profiling?

2. Why is it important to understand your audience?

3. What are the advantages of Social Media in a persons’  mental, physical and emotion?

4. What are the disadvantages of Social Media in a persons’  mental, physical and emotion?

5. How can one’s opinion or idea be shaped by social media?

[Audio] Great Work!
without standing and talking,
Pass your paper to the person in front of you.. 

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WITHOUT standing and talking, Pass your paper to the person in front of you.

Multiple-Choice

avatar

The very purpose of blank is to understand your audience better and create more effective marketing campaigns.

In 2-3 sentences, answer the following:
1. What is the difference between demographic and psychographic profiling?
2. Why is it important to understand your audience?
3. What are the advantages of Social Media in a persons’  mental, physical and emotion?
4. What are the disadvantages of Social Media in a persons’  mental, physical and emotion?
5. How can one’s opinion or idea be shaped by social media?

Great Work!
without standing and talking,
Pass your paper to the person in front of you.