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, AHLI. Taking care of our loved ones in Tunisia, wherever we are..
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What we will cover. Click a topic to jump straight to it..
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01. PART 1 OF 6. The idea. A simple platform to care for loved ones, even from far away..
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01 THE IDEA. Caring from far away is hard. Many Tunisians live abroad while their parents grow older in Tunisia..
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01 THE IDEA. AHLI puts everything in one place. One platform to book, pay and follow the care of a loved one in Tunisia..
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01 THE IDEA. From a family abroad to a loved one cared for.
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01 THE IDEA. Who it's for. Our customers. Tunisians living in France, Italy, Germany and other countries, who have parents or relatives in Tunisia..
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02. PART 2 OF 6. The market. What families do today, and the gap we can fill..
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02 MARKET. Today: the informal system. Relatives, neighbors and friends are called to the rescue..
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02 MARKET. Other options on the market. Each one has strengths. Here is what we need to check..
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02 MARKET. How the options compare. Our first assumptions, to be confirmed by the survey..
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02 MARKET. The gap AHLI fills. No option lets you do all of this in one place..
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02 MARKET. Families already pay. 8.76 billion TND.
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02 MARKET. What we still need to check. We have no survey results yet. This is information to collect..
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03. PART 3 OF 6. The business model. Who we work with, what we do, and how we reach families..
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03 BUSINESS MODEL. Key partners. Organizations that help us deliver the service..
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03 BUSINESS MODEL. Key activities: the service loop.
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03 BUSINESS MODEL. Key activities: behind the scenes.
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03 BUSINESS MODEL. Channels: how we reach families.
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03 BUSINESS MODEL. Channels: daily service and recruiting.
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04. PART 4 OF 6. The finance. Prices, costs, break-even and a three-year forecast..
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04 FINANCE. Three monthly plans. Essential. €29. per month.
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04 FINANCE. What each family brings in. Per family, per month, with a 30 / 50 / 20 mix of the three plans (estimates)..
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04 FINANCE. Fixed costs in year 1. Costs that do not depend on the number of families..
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04 FINANCE. Break-even: about 50 families. How many paying families cover the fixed costs?.
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04 FINANCE. Startup budget ≈ 37,000 TND. 12,500 TND.
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04 FINANCE. Three-year forecast. Revenue (M TND) Year 1 Year 2 Year 3 0.1 0.52 1.45 Operating result (M TND) Year 1 Year 2 Year 3 0 0.096 0.33.
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04 FINANCE. Costs to control and numbers to track.
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04 FINANCE. Tax and the Startup label. Estimates: rates must be checked in the current finance law..
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04 FINANCE. Is it financially viable?. Recurring revenue.
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05. PART 5 OF 6. The technology. What we must build, and what could go wrong..
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05 TECHNOLOGY. What we need to build. Family app (iOS and Android).
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05 TECHNOLOGY. A request, step by step. The family creates an account and picks a plan.
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05 TECHNOLOGY. Payments from abroad. Family pays by card.
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05 TECHNOLOGY. Health data and consent. Tunisian personal data protection law.
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05 TECHNOLOGY. Providers, network, languages. Identity checks.
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05 TECHNOLOGY. Smart choices to keep it light. Start with a light first version (MVP).
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05 TECHNOLOGY. Risks and how we handle them. Provider availability.
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06. PART 6 OF 6. The timeline. From idea to 100 paying families..
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06 TIMELINE. The roadmap. About 12 months from idea to 100 paying families. Dates are indicative..
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06 TIMELINE. Phases 1 to 3: validate, prepare, pilot.
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06 TIMELINE. Phases 4 and 5: launch and grow. Phase 4 · Launch Months 6–12.
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06 TIMELINE. Points of attention. Summer. Many Tunisians abroad come home: a good time to get known..
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SUMMARY. Is AHLI a viable idea?. What the studies tell us..
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• AHLI. Distance separates families. AHLI brings care closer..