Name: 30085-business-presentation-10
Uploaded: 2022-01-28
Duration: 6 min
Description: Prepared By: Majid Ali S2019001053 Wajid Ali F2017001055 Amarullah F2018001062 Azan Farooq S2019001062 Mirraj UR Din F201800102.

Prepared By: Majid Ali S2019001053 Wajid Ali F2017001055 Amarullah F2018001062 Azan Farooq S2019001062 Mirraj UR Din F201800102. 

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Prepared By: Majid Ali         S2019001053 Wajid Ali         F2017001055 Amarullah        F2018001062 Azan Farooq     S2019001062 Mirraj UR Din    F201800102

We provide advertising facility to new entrant brand to advertise their product world wide. 

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We provide advertising facility to new entrant brand  to advertise their product world wide

We provide awareness plan advertising services  to NGO’s and GOVT

Background of Inflight Advertising. There A re Four Type of In-flight A dvertising Magazines Catalogs Radio Video. 

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There A re Four Type  of  In-flight  A dvertising   Magazines Catalogs Radio Video

Problem Statement. Over the Past D ecade , Traditional Advertising-Based M edia , Such as Television and Radio , Newspapers and Magazines, no brand advertising doing inflight therefor we want to introduced new thing.. 

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Over the  Past  D ecade ,  Traditional Advertising-Based  M edia ,  Such  as  Television  and  Radio ,  Newspapers  and  Magazines, no brand advertising doing inflight therefor we want to introduced new thing.

Objectives: To be one of the most recognize advertising firm in Pakistan. 2) To reach at least 3 crore Pakistani rupees worth in total revenues within the first 5 years.. 

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Objectives: To be one of the most recognize advertising firm in Pakistan.     2) To reach at least 3 crore Pakistani rupees worth in total revenues within the first 5 years.

Unique Selling point: It will offer all sorts of inflight advertising mediums, from printed material to digital or online ads for small and mid-sized businesses.

About Us  Babble  A dvertising  G roup  started off as a inflight media advertiser in 2025 and will established a full-fledged agency in 2027. under the ownership of Mr. Wajid Ali, it will offer advertising services and tools to businesses of all sizes.

Pros and Cons There are many pros and cons of inflight advertising some are mention below. Pros Cons capture audience High Potential for irritation Low relative cost Limited availability of medium D esirable audience Lack of audience attention Segmentation possibilities Potential for rapid wear out. 

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Pros and Cons There are many pros and cons of inflight advertising  some  are mention  below. Pros                                                    Cons capture audience                    High  Potential for irritation  Low relative cost                      Limited  availability of  medium D esirable  audience                  Lack  of audience  attention Segmentation  possibilities    Potential  for rapid wear out

Audience Captive Global Access Numerous selections of formats and platforms. 

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Audience  Captive Global Access Numerous  selections of       formats  and platforms

INFLIGHT ADVERTISING BUSINESS MODEL. CORE STRATEGY Company business mission is in-flight advertising. The basis of differentiation is that advertise all new entrant brand. The target customer is all in-flight passenger. Market scope is that recognize brand world-wide. RESOURCES The core competencies is B2B Business model. Strong execution and research and development in innovation for different brand. The key assets are brochures, digital video advertisement, web content and magazine. FINANCIAL The revenue streams is showcasing a service product, or even brand on your online or offline property. Membership card for different brand. In-flight marketing for brand OPERATION The company operate their business by contracting with different brand and airlines. The advertising channels for in-flight are magazine, video content, and brand poster in- flight.. 

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CORE STRATEGY Company business mission is in-flight advertising. The basis of differentiation is that    advertise all new entrant brand. The target customer is all in-flight passenger. Market scope is that recognize brand world-wide. RESOURCES The core competencies is B2B Business model. Strong execution and research and development in innovation for different brand. The key assets are brochures, digital video advertisement, web content and magazine.  FINANCIAL The revenue streams is showcasing a service product, or even brand on your online or offline property. Membership card for different brand. In-flight marketing for brand OPERATION The company operate their business by contracting with different brand and airlines. The advertising channels for in-flight are magazine, video content, and brand poster in- flight.

Product & pricing Babble A dvertising G roup will be an advertising firm that offer professional advice, to businesses regarding brand and product promotion. Its services will include designing , printing, and publishing of advertising of advertising ads, which will range from 2 lac to 10 lac. Target Market The target market will include small and mid-sized businesses in and around Pakistan and world-wide.. 

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Product & pricing Babble  A dvertising  G roup  will be an advertising firm that offer professional advice, to businesses regarding brand and product promotion. Its services will include designing , printing, and publishing of advertising of advertising ads, which will range from 2 lac to 10 lac. Target Market  The target market will include small and mid-sized businesses in and around Pakistan and world-wide.

Marketing plan The Business will conduct a phase marketing plan. Phase 1 of the plan will be to promote the agency and its services online by creating an official website and social media page. Phase 2 of the plan will be to coordinate with publishing companies to allocate a whole page on the newspaper or magazine to promote the agency.. 

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Marketing plan  The Business will conduct a phase marketing plan. Phase 1  of the plan will be to promote the agency and its services online by creating an official website and social media page.  Phase 2  of the plan will be to coordinate with publishing companies to allocate a whole page on the newspaper or magazine to promote the agency.

Operational Plan The office will be located at Model Town Lahore . The company would have up to 50 employees distributed into the following departments. Management Marketing Designers Utility Customer support. 

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Operational  Plan   The office will be located at Model Town Lahore . The  company would  have up to 50 employees distributed into the following departments. Management Marketing Designers Utility Customer support

Action Study the target market's needs Established online assistance and services. 

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Action  Study the target market's needs Established online assistance and services

Assigned To  MAJID ALI Azan Farooq   Miraj ur  din Amarullah

Purpose To deliver client-centered services. Provide clients with convenient alternatives.

The 4Ps of Marketing Place Promotion. 13. 

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Strengths Well-Trafficked Location Knowledge of the T arget Market. 

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Strengths Well-Trafficked Location Knowledge of the  T arget Market

WEAKNESSES Limited Space for  A ccommodating Client  Lacks Training in website advertising

OPPORTUNITIES Entertain Clients Through  I nflight Advertising and Recognizing them World-Wide and Willingness to Adapt to  D igital Marketing

Threats More Established Advertising Firms & Constant Upgrades in Computer Software

16. Threat of new entrants Bargaining power of buyers Porter's Five Forces Model Threats Of Su bstitutes argaining power of suppliers Rivalry among existing competitors. 

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Threat of new
entrants
Bargaining power
of buyers
Porter's Five
Forces Model
Threats Of
Su bstitutes
argaining power
of suppliers
Rivalry among
existing
competitors

TEAM The following are the key individuals managing the business. 1. Mr. W ajid Ali CEO 2. Majid A li GENERAL MANAGER ADVERTISING. 

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TEAM The following are the key individuals managing the business. 1. Mr.  W ajid Ali           CEO 2. Majid  A li         GENERAL MANAGER         ADVERTISING

Description Amount % of total Commercial space 500000 PRs 35% Licenses and permits 18000 PRs 12% Supplies and equipment 48000 PRs 34% Other expenses 22000 PRs 16% Startup funds available 0 0% Total startup fund required 140,000 PRs 100%. 

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Description  Amount  % of total  Commercial space  500000 PRs 35% Licenses and permits 18000 PRs 12% Supplies and equipment 48000 PRs 34% Other expenses 22000 PRs 16% Startup funds available  0 0% Total startup fund required 140,000 PRs 100%

F inancials plan. Description Year 1 Year 2 Year 3 Sales 1,87,59,500 PR. 2,34,05,750 PR. 2,75,89,000 PR Less cost of sales Employees expanses 4,35,22,500 4,01,50,000 4,12,00,000 Advertising cost 28,98,500 25,75,000 26,82,500 Total cost of sales 72,51,000 65,90,000 68,02,500 Gross profit 1,15,08,500 1,68,15,750 2,07,86,500. 

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Description  Year 1  Year 2 Year 3 Sales  1,87,59,500  PR. 2,34,05,750  PR. 2,75,89,000  PR Less cost of sales        Employees expanses  4,35,22,500 4,01,50,000 4,12,00,000 Advertising cost  28,98,500 25,75,000 26,82,500 Total cost of sales 72,51,000 65,90,000 68,02,500 Gross profit  1,15,08,500 1,68,15,750 2,07,86,500

Babble A dvertising G roup Service options: Online appointments · On-site services Address : 00-Q , Model Town, Lahore, Pakistan Hours : Open ⋅ Closes whole weak 10.30am to 10:30 pm Phone : 030 0 9999999. 

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Babble  A dvertising  G roup Service  options: Online appointments · On-site services Address :   00-Q , Model Town, Lahore, Pakistan Hours :       Open  ⋅  Closes  whole weak 10.30am to 10:30 pm Phone :        030 0 9999999

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30085-business-presentation-10

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 Babble  A dvertising  G roup Service  options: Online appointments · On-site services Address :   00-Q , Model Town, Lahore, Pakistan Hours :       Open  ⋅  Closes  whole weak 10.30am to 10:30 pm Phone :        030 0 9999999