Fresh Smile Campaign

Student name: Xianjue Xu Client: Dove. All About #Real Beauty — Dove. Dove is a personal care brand under… | by CHUXIAN | Medium.

Objectives and Target Audience. Buy Dove Advanced Care Dry Spray Antiperspirant Deodorant for Women, Cool Essentials, for 48 Hour Protection & Soft, Comfortable Underarms, Green Tea, 3.8 Oz, Pack of 4 Online in Australia. B01K7MW3QO.

Creative and Message Strategy. Intro to Dove Campaign.

The selected medium is social media, and the selected vehicle is YouTube, Facebook, and Instagram. The target audience is heavy social media users who spend an average of 2 hours on social media daily, therefore Dove will be able to reach them using social media. According to the Social Media Report (2020) YouTube, Facebook, and Instagram are the three most popular social media channels among young Australians. the disadvantages of social media are that it can be cluttered and has high competition..

Based on Dove being a well-established brand, it is best to use a high reach and low frequency strategy and continuity scheduling methods. Dove has a long brand history, high brand loyalty and high brand share because it has 676k followers on Instagram and many of these followers interacting with the brand and share content. Since Antiperspirant Deodorant Aerosol is a household product that is consumed on an ongoing basis it is best to use continuity scheduling methods to achieve high reach..

Budget and Other Considerations. KARL AMDAL DOVE REAL BEAUTY PRODUCTIONS.