Scene 1 (0s)
Mondelez Maestros 2022. TEAM ACERS Aishwar Kumar Srivastava 22P065 Neetika Misra 22P221 Shatakshi Agarwal 22P232.
Scene 2 (17s)
CAPABILITY AREAS FOR OMNI-CHANNEL. Beacons & Personalization - A key aspect of beacon technology is personalization that allows retailers to establish strong connections with consumers by attracting, engaging and converting..
Scene 3 (1m 10s)
BIG IDEA. Big Data Big Data is the important aspect of beacons and personalization (as well as, to a significant extent, mobility and offline retailers). A store in the modern world would have to cope with Peta, Exa, or even Zettabytes of information with listening, captivating, and enhancing Omni-channel marketing techniques operating on a massive scale. Retailers will turn to technologies as Big Data gains traction to assist them in making sense of this "data" and providing actionable insight. Vendors creating these solutions will also hone their products so they can deliver useful data in the quickest, most efficient, and least expensive way possible..
Scene 4 (1m 56s)
HOW TO WIN. Indian e-commerce enterprises would need to exert more control over how their products are produced, advertised, and distributed if they want to be profitable and offer appealing customer experiences. Control over their whole value chain is provided to ecommerce enterprises by manufacturing and marketing with private-label brands. Many of these online shops will reach profitability sooner as a result of this trend, which is already catching up. Additionally, merchants would need to think outside the box when it comes to Omni-channel order fulfilment strategies like click-and-collect or margin-boosting same-day deliveries as speed and convenience become increasingly critical..
Scene 5 (2m 24s)
Thank You.