ACTIVITY 2 GROUP 8

ACTIVITY 2 GROUP 8. Baldonad, Jacob Bautista, Zyrain Deguzman, Allen.

Geographic segmentation involves segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code. It might be the simplest form of market segmentation to get your head around, but there are still plenty of ways it can be used that companies never think about. ..

cici d ci ci ci ci ci. GEOGRAPHIC BASIS. The size of the area you target should change depending on your needs as a business. Generally speaking, the larger the business the bigger the areas you’ll be targeting. After all, with a wider potential audience, targeting each postcode individually simply won’t be cost-effective..

You can enter a subtitle here if you need it. F actors that pertain to geographic segmentation.

Location (country, state, city, ZIP code) Timezone Climate and season Cultural preferences Language Population type and density (urban, suburban, exurban or rural) ..

Easy to implement Geographic segmentation is different from the other types of market segmentation (especially psychographic and behavioral ) because it requires fewer data points . As a result, it offers a quick and effective route into personalized marketing and can offer tangible ways to reach potential customers using only their location as a starting point..

Higher product relevancy This helps not only to improve sales but also creates a better relationship between customer and business. Presenting relevant items to customers improves user experience , reducing the amount of effort they need to put in to find what they want..

Improved advertising effectiveness By presenting more targeted ads, you’ll guarantee that more of your marketing budget is spent reaching relevant customers, and less wasted on those who have no need or interest in your product. This isn’t to say that geographic segmentation is always the best strategy to employ. It has specific uses for specific businesses and industries. Small businesses working in localized areas will benefit immensely from targeting their marketing to just these areas. Big businesses with products that will have consumer hotspots in specific regions will also benefit..

In its most straightforward meaning, market segmentation refers to the process of dividing a company's target market into achievable and approachable groups. Nike creates sub-segments based on needs, demographics, priorities, shared interests, and behavioral and psychographic criteria. The process of identifying the segments will vary from company to company. For Nike, its market segmentation involves four categories - geographic, demographic, psychographic, and behavioral..

For Nike's demographic segmentation, the firm included various age groups, gender, and the customer's financial status. Nike has classified its products according to gender and group, typically between 15 and 55 years old. The company also categorizes its products from men, women, and kids. Nike offers promos, discounts, or cuts prices to reduce costs in special cases. The company's special offers sometimes fall on special occasions to entice customers to buy their products. It's Nike's way to have customers buy products that they cannot afford before the discount..

The presence of physical stores in different parts of the world is one of Nike's strategies under its geographic segmentation. This segment acknowledges that each country has varied lifestyle habits and cultures. The company introduced different products for various countries that meet the customers' needs. Nike conducts multiple promotional campaigns in the US, Europe, Australia, Asia, Africa since sports vary in regions and cities. You might notice that most commercials in the US focus on baseball and football, while in Europe, ads refer to soccer. Nike also customizes its campaigns in New Delhi, India, by promoting cricket equipment and rugby for England and Sydney. Nike's most significant markets include North America, China, and Western Europe, where the firm performs segmentations more and focuses on urban areas..

Finally, the behavioral segmentation of Nike is about providing benefits to customers through clothing, comfortable footwear, and essential sports equipment. Nike also creates a series of versions for a product to satisfy the preferences of each customer. Nike gives its customers the mindset of feeling athletes if they use Nike products. It also builds customer engagement by offering distinct quality and innovative products to choose from. More importantly, Nike allows its target market to share their experiences with family and friends, including product reviews on the internet and other social media channels. This, in turn, will have a significant effect on customers' purchasing behavior..