PowerPoint Presentation

undefined. Meeting – April’24. basket A TATA Enterprise.

[Audio] In the chart the price of masalas-spices has been steadily increasing since January 2023 and had reached an all-time high of 23.98 in March 2024. After that the price has stabilised although it remains higher than at the start of 2023. Our goal is to keep this trend going so we can keep offering our customers the highest quality masalas-spices..

[Audio] This slide shows the demand for atta-flour-sooji over a two-year period from January 2023 to March 2024. It is evident that the demand for these items has been on the rise during this time frame. We expect this growth in demand to continue in the upcoming months..

[Audio] The fourth slide provides a breakdown of the graphs of BBNOW BBDaily and Q-S-D--. They are currently at 0.30994218893542802 4.2536783895688067E-2 and 0.64752102716888393 respectively indicating an increase. This gives a better indication of the developments during the meeting this month..

[Audio] For the month of April demand for masalas and spices has seen a considerable rise. It is anticipated that this pattern will persist as people cook more often at home. As winter approaches its end stats have verified that the industry is heading in a positive direction with great prospects of development within the following months. It is vital that we take advantage of this chance and benefit from it..

[Audio] Data from the table shows that promotional activities were conducted for Atta Flours and Sooji Dals and Pulses Masalas and Spices and Rice and Rice Products from April of last year till March of this year. The data also shows that these promotional activities had a positive effect on visibility of the categories but no visible change was seen in Edible Oils and Ghee visibility. This could suggest that promotional activities were not done for these categories..

[Audio] Our member penetration is currently at 45 thousand with a growth rate that is highly encouraging. This suggests that our strategy is working and we are heading in the right direction..

[Audio] At our April 24th meeting there will be some great data to present. The table in the slide displays the February and March market sales figures for tier 1 2 and 4 cities as well as a comparative growth rate analysis. It's clear that the sales figures in tier 1 cities Bangalore Chennai and Hyderabad have seen significant growth. Bangalore topped the list at 6.59 percent growth and accounted for 20.78 percent of total sales. Promotional offers have been extended to tier 2 and 4 cities with further exclusive offers to BBDaily and BBNow. Altogether sales growth in market share was 8.86 percent..

[Audio] We must take into account BB's multiple campaigns month to month in order to progress ahead for April and beyond. Marketing support is key for the visibility of our product and for improving our search results. We should consider creating customized packs and multipacks as well as providing incremental promos and sampling opportunities. Additionally we should contemplate targeted customer promos and banner activity in order to increase the growth of our program. All these objectives in mind let us unite and guarantee our accomplishment for April and onwards..

Thank you.