Name: A Marketing Research of Pastillicious "The pastillas that you'll Remember"
Uploaded: 2022-03-31
Duration: 11 min 36 s
Description: A Marketing Research of Pastillicious “The pastillas that you’ll Remember”.

A Marketing Research of Pastillicious “The pastillas that you’ll Remember”. 

Scene 1

A Marketing Research of Pastillicious   “The  pastillas  that you’ll  Remember”

Submitted by: Alta Vielle  Gato Submitted to: Dr. Annabelle G.  Bughao

INTRODUCTION Food is a source of sustenance and a significant component of people's everyday lives now, as it has been in earlier years. People cannot survive if they do not consume enough food. Food innovation occurs as time passes, not only in terms of how people live, but also in terms of the food they eat. There are many foods that have been popular in recent years, including flavored Pastillas that can be organic milky flavored Pastillas , De Leche literally known as milk candies, is an integral part of food culture, and one of the favorite sweet delicacies or desserts among Filipinos. Eating Pastillas De Leche does not only your cravings but it also gives health benefits to the body.. 

Scene 2

INTRODUCTION Food   is   a   source   of   sustenance   and   a significant   component   of   people's   everyday   lives  now,  as  it  has   been   in   earlier   years.  People   cannot   survive   if   they   do   not  consume      enough   food.  Food   innovation   occurs   as   time   passes,   not    only  in   terms   of   how   people     live,   but   also   in   terms   of  the   food   they   eat. There   are   many   foods   that   have   been   popular   in   recent  years, including   flavored    Pastillas    that   can   be   organic  milky flavored  Pastillas , De  Leche    literally   known   as   milk   candies,   is   an   integral   part   of   food   culture,   and one   of   the   favorite   sweet   delicacies   or   desserts  among   Filipinos.  Eating  Pastillas   De   Leche   does  not  only  your   cravings  but  it  also  gives  health  benefits  to   the  body.

COMPANY DESCRIPTION. About the company Pastillicious Pastillas De Leche aspires to be competitive enough with existing delicacy Products , and because consumers in the market are price conscious, food products that offer a variety of health benefits and delicious satisfaction at a fair price are in high demand.. 

Scene 3

About the company  Pastillicious    Pastillas   De   Leche    aspires   to   be  competitive   enough   with   existing  delicacy  Products  , and   because   consumers   in  the  market   are   price  conscious,   food   products   that  offer a   variety   of   health   benefits  and  delicious  satisfaction   at   a  fair   price  are   in  high demand.

Scene 4

Logo Description. The Company Logo has a happy face that symbolize the satisfaction face of the customers in eating the company’s product which is the pastillas de leche that will surely love the taste the customer.. 

Scene 5

The   Company   Logo   has  a happy   face   that   symbolize   the   satisfaction   face  of the  customers   in   eating   the   company’s   product   which   is   the    pastillas  de  leche    that will   surely   love the   taste  the customer.

Vision. Pastillicious Pastillas de Leche is a low-cost, high-quality, and delicious product. To have a Highest number of consumers to provide contentment that leads to innovation, the extra flavors of products will be consistent and reliable for improve the experience, and to create a favorable environment where children, rather than people, would enjoy eating. 

Scene 6

Pastillicious     Pastillas    de   Leche   is  a  low-cost,  high-quality,   and   delicious   product.   To   have   a  Highest   number   of    consumers   to   provide   contentment   that   leads   to   innovation,   the  extra  flavors   of   products   will be   consistent  and   reliable  for   improve  the   experience,   and   to  create  a  favorable  environment   where   children,   rather   than   people,   would  enjoy  eating

Mission. The company's mission is to establish a healthy and long-term relationship with customers by p roviding excellent and affordable product service in a timely manner. To deliver the finest Service possible while maintaining a constant product taste.. 

Scene 7

The  company's   mission  is  to  establish   a  healthy  and   long-term   relationship   with  customers  by   p roviding   excellent   and   affordable   product   service   in a  timely   manner. To   deliver   the   finest  Service   possible  while   maintaining   a constant   product   taste.

Tagline. Patillicious pastillas de leche tagline is “The pastillas that you’ll remember” ensuring that the product will consistent and give the satisfying taste that will customer remember and love the product.. 

Scene 8

Patillicious     pastillas    de   leche    tagline  is “The    pastillas    that   you’ll   remember”   ensuring   that    the   product   will  consistent   and   give   the  satisfying   taste   that   will customer   remember   and   love   the   product.

ABOUT THE PRODUCT. Product’s Name Pastillas are the best sweet dessert to satisfy your cravings, and the company loves to make a product that is delicious and sweet for customers of all ages. Most people nowadays love sweet and delicious things. Pastillicious is composed of two words: pastillas and delicious; when these two words are combined, the product's meaning is revealed.. 

Scene 9

Product’s Name  Pastillas    are   the   best   sweet   dessert   to   satisfy   your   cravings,   and   the   company   loves   to  make   a   product   that   is   delicious   and   sweet   for   customers   of   all   ages.   Most   people  nowadays   love   sweet   and   delicious   things.   Pastillicious   is composed   of   two words:  pastillas     and   delicious;  when   these  two words  are combined,   the product's  meaning  is revealed.

Health Benefits. Eating Pastillas de leche does not only give satisfaction taste to one’s craving, pastillas de eche can also give a health benefits to the customers Exceptional Nourishment ¬– The main ingredient, powdered milk contains magnesium, phosphorus, potassium, vitamin C, vitamin A, and vitamin D. Improves Bone – Milk is said to be rich in calcium, patillas will create an addition to building bones and keeping them healthy.. 

Scene 10

Eating   Pastillas   de   leche   does  not   only   give  satisfaction   taste to one’s  craving,   pastillas   de   eche   can  also  give  a  health  benefits  to  the  customers Exceptional Nourishment  ¬– The   main   ingredient,   powdered milk   contains   magnesium,   phosphorus,   potassium,   vitamin C,   vitamin A,  and   vitamin D. Improves Bone  –  Milk  is said  to be rich in calcium,  patillas  will create an addition to building bones  and   keeping  them  healthy.

Improve Vision – Vitamin A which is present in powdered milk, aids in improving vision and preventing night-blindness and macular degeneration. Prevents Body from Aging - Chocolate is a popular sweet treat with health advantages. It Includes anti-oxidants rich in flavonoids. Antioxidants protect the body from free radical- induced aging Memory and Cognitive Function – The brain is heavily reliant on a consistent supply of glucose to feed its cells.. 

Scene 11

Improve Vision  – Vitamin A  which   is   present  in  powdered   milk,   aids   in   improving   vision   and   preventing   night-blindness  and   macular   degeneration. Prevents Body from Aging  -  Chocolate  is  a   popular   sweet   treat   with   health   advantages.  It  Includes   anti-oxidants  rich  in   flavonoids.   Antioxidants   protect   the   body   from   free   radical- induced aging Memory  and Cognitive Function –  The   brain  is   heavily   reliant   on   a  consistent  supply  of   glucose  to  feed  its cells.

Product Ingredients. 2/3 cup Powdered Milk 1/3 cup Skim Milk ½ cup Condensed Milk Granulated Sugar for dusting Chocolate syrup Strawberry syrup Ube syrup. 

Scene 12

2/3 cup Powdered Milk 1/3 cup Skim Milk  ½ cup Condensed Milk  Granulated Sugar for dusting Chocolate  syrup Strawberry  syrup Ube  syrup

is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and does not need to be refrigerated , due to its low moisture content.. 

Scene 13

is a   manufactured   dairy   product made    by    evaporating   milk to  dryness.   One purpose    of    drying   milk   is   to   preserve   it;   milk    powder    has   a  far   longer shelf   life   than     liquid    milk  and   does   not   need to   be     refrigerated ,   due   to  its low  moisture content.

Best Quality Full Cream Milk Powder/instant Milk/skimmed Milk Powder - Buy Skimmed  Milk Powder Product on Alibaba.com

Skim Milk Powder is obtained by removing water from pasteurized skim milk. It contains 5 % or less moisture (by weight) and 1.5% or l less milkfat (by weight) and a minimum milk protein content of 34%... 

Scene 14

Skim  Milk  Powder  is  obtained  by  removing    water   from  pasteurized skim milk. It contains   5 %  or less moisture (by weight) and 1.5%  or  l less   milkfat  (by weight)  and a  minimum milk   protein  content of 34%..

Condensed milk is cow's milk from which water has been removed. It is most often found with sugar added, in the form of sweetened condensed milk, to the extent that the terms "condensed milk" and "sweetened condensed milk" are often used interchangeably today.. 

Scene 15

Condensed  milk  is  cow's  milk  from  which   water   has  been  removed.  It  is  most   often  found  with  sugar  added,  in  the form of  sweetened  condensed milk,  to  the  extent  that  the  terms  "condensed milk"  and  "sweetened  condensed milk"  are  often  used interchangeably  today.

Commonly called regular sugar or white sugar , granulated sugar is refined sugar that food processors whiten and grind into a size similar to table salt. Baking recipes commonly call for this type of sugar.. 

Scene 16

Commonly  called  regular  sugar  or  white   sugar ,  granulated  sugar  is  refined  sugar  that   food   processors  whiten  and  grind  into a size   similar   to  table  salt. Baking  recipes    commonly   call  for  this  type  of  sugar.

A sweet, chocolate-flavored condiment. It is often used as a topping or dessert sauce for various desserts, such as ice cream, or mixed with milk to make chocolate milk or blended with milk and ice cream to make a chocolate milkshake. 

Scene 17

A sweet, chocolate-flavored condiment. It is   often  used as a topping or dessert sauce  for various  desserts, such as ice cream, or mixed   with  milk to make chocolate milk or blended   with  milk and ice cream to make a chocolate   milkshake

a type of strawberry sauce. It is a mass-produced food product that is packed into plastic containers and bottles and provided to consumers , businesses, and food manufacturers. The syrup is used in the manufacturing of strawberry sodas.. 

Scene 18

a type of strawberry sauce. It is a mass-produced   food  product that is packed into plastic   containers  and bottles and provided to   consumers , businesses, and food manufacturers.   The  syrup is used in the manufacturing of   strawberry  sodas.

This syrup perfectly captures the nutty, creamy taste of the Filipino root vegetable with a smooth vanilla finish.. 

Scene 19

This syrup perfectly captures the nutty, creamy   taste  of the Filipino root vegetable with a smooth   vanilla  finish.

Scene 20

A round container with a wide uncovered top. Some kinds of bowl are used, for example, for serving or eating food from, or in cooking, while other larger kinds are used for washing or cleaning. 

Scene 21

A round container with a wide uncovered top.   Some  kinds of bowl are used, for example, for   serving  or eating food from, or in cooking, while   other  larger kinds are used for washing or cleaning

A broad, flat, flexible blade used to mix, spread and lift material including foods, drugs, plaster and paints . In medical applications, "spatula" may also be used synonymously with tongue depressor.. 

Scene 22

A broad, flat, flexible blade used to mix, spread and   lift  material including foods, drugs, plaster and   paints . In medical applications, "spatula" may also   be  used synonymously with tongue depressor.

a kitchen utensil used primarily to measure the volume of liquid or bulk solid cooking ingredients such as flour and sugar, especially for volumes from about 50 mL upwards. 

Scene 23

a kitchen utensil used primarily to measure the   volume  of liquid or bulk solid cooking ingredients   such  as flour and sugar, especially for volumes   from  about 50 mL upwards

Product Preparation. Place the condensed milk in a large mixing bowl . Gradually fold-in the powdered milk and skim milk Scoop some of the mixture and mold into cylinders. Roll each molded cylindrical l mixture on granulated sugar Wrap the pastllas in packaging Serve for dessert.. 

Scene 24

Place    the   condensed   milk   in  a  large  mixing bowl . Gradually   fold-in   the    powdered   milk   and   skim   milk Scoop   some   of   the   mixture   and   mold   into   cylinders. Roll    each  molded    cylindrical  l mixture on   granulated    sugar Wrap   the   pastllas    in   packaging Serve    for  dessert.

Figure 2.1 Product Flow Chart. Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed). 

Scene 25

Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed)

III. TARGET MARKET. Geographic Barangay Pasong Buaya II is situated nearby to Vallejo Place Phase 3, and close to Vallejo. Battle of Santol Pass is situated 3½ km southwest of Pasong Buaya II. Pasong Buaya II is situated at approximately 14.3878, 120.9675, in the island of Luzon. Elevation at these coordinates is estimated at 47.3 meters or 155.2 feet above mean sea level.. 

Scene 26

Geographic Barangay  Pasong  Buaya  II  is situated nearby to Vallejo Place Phase 3, and close to Vallejo. Battle of  Santol   Pass is situated 3½ km southwest of Pasong  Buaya  II. Pasong  Buaya   II  is situated  at  approximately   14.3878, 120.9675,   in the  island of   Luzon. Elevation  at these   coordinates is   estimated   at  47.3 meters or 155.2 feet above mean sea level.

Area Profile Barangay Pasong Buaya II has an estimated population has an estimated population of 35,599 consisting of 6,458 households as of 2022. The target place has one floor and has a size of 40 s.q.m located along Mendiola St. . Pasong Buaya II Imus Cavite. 

Scene 27

Area Profile Barangay  Pasong   Buaya  II   has  an  estimated population  has  an  estimated  population  of    35,599  consisting   of   6,458   households  as  of   2022. The   target   place  has  one   floor   and   has  a  size    of   40  s.q.m   located  along   Mendiola  St. .  Pasong    Buaya  II  Imus Cavite

Location Map The Proposed Location for the Business is in Woodsite 2 Mediola St. Pasong Buaya II Imus Cavite.. 

Scene 28

Location Map    The Proposed   Location for the Business   is in  Woodsite  2  Mediola  St.  Pasong  Buaya  II  Imus Cavite.

ackyard fish store Long's Recto st Yohan•z rnoto shop Motorcycle shop Pastillicious Vision Care Optical Clinic Legendary Tea Yohan' r rnotosho IA_Guppies Backyard. Motorcyélé I rinus. 

Scene 29

ackyard
fish store
Long's
Recto st
Yohan•z rnoto shop
Motorcycle shop
Pastillicious
Vision Care Optical Clinic
Legendary Tea
Yohan' r rnotosho
IA_Guppies Backyard. Motorcyélé
I rinus

Demographic. Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed). 

Scene 30

The   target customers   of    Pastillicious   are the residents of   Pasong  Buaya  II,   regardless  of   their  age  or   social  status. Everyone   within   the barangay  can  be   a   target  market   but  the   most   defined  target   customers  are   those   who  live near   the   location.

Market Needs. Pastillicious will give satisfaction and pleasure to the customers in every taste. The Company intends to sate clients' appetites while also providing them with perks that will satisfy both their stomach and their wallet.. 

Scene 31

Pastillicious    will give  satisfaction and pleasure to the customers in every taste. The  Company  intends    to   sate  clients'  appetites  while  also  providing   them   with   perks  that  will  satisfy   both    their stomach   and  their wallet.

High-quality  Products . The   company   will   ensure   that   the   food   product   and   the   ingredients   utilized    are  of  high quality.

Reasonable    Price .The   product   will  be reasonably  priced to fulfill  the needs of all customers

IV. SUMMARY OF DATA. The number of respondents was based on the sampling method which is the use of Slovin’s Formula using the total number of population of Barangay Pasong Buaya II.. 

Scene 32

The   number  of  respondents  was   based   on  the  sampling  method   which  is   the   use  of    Slovin’s    Formula    using   the  total  number  of   population   of   Barangay Pasong  Buaya   II.

Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed). 

Scene 33

The proponent asked the respondents if they like to eat pastillas , wherein all respondent agreed to the questions. 

Scene 34

The   proponent   asked   the   respondents   if   they   like   to   eat    pastillas , wherein all respondent   agreed    to the questions

The proponent asked the respondents if they think the product are healthy, majority of the respondent agreed wherein 75%. 

Scene 35

The   proponent   asked   the   respondents   if   they   think   the   product   are   healthy, majority of    the  respondent  agreed wherein 75%

The proponent asked the respondent if they are willing to try this product and all of them want to try the Product and all of them are willing to try the product.. 

Scene 36

The proponent asked the respondent if they are willing to try this product and all of them want to   try    the   Product and all of them are willing to try the product.

The proponent asked the respondent if they were recommend the product to others and all of them answered yes wherein 100%. 

Scene 37

The   proponent   asked   the   respondent   if   they   were   recommend   the   product   to   others   and all   of   them  answered  yes  wherein 100%

The proponent asked the respondent of where do their prefer buy pastillas , 79% of respondent prefer to buy on the sari-sari store, and 21% of the respondents prefer to buy in Pastillicious .. 

Scene 38

The   proponent   asked   the   respondent   of   where   do   their   prefer   buy  pastillas , 79% of   respondent    prefer  to buy on the sari-sari store, and 21% of the respondents prefer to buy in  Pastillicious .

The proponent asked the respondent if is there any companies of store that sell this kind of product 87% of respondent answered yes. 

Scene 39

The   proponent   asked   the   respondent   if  is   there   any   companies  of   store that sell this kind of   product   87%   of   respondent  answered  yes

The proponent asked the respondents if they think pastillas is better with different flavors, 67% of Respondent answered maybe. 

Scene 40

The proponent  asked  the  respondents  if they think  pastillas  is better with different flavors, 67% of   Respondent   answered maybe

The proponents asked for the preferred flavors of the respondents, 6 respondents wants ube flavor, 2 respondents wants chocolate, 1 respondent want pandan , 1 respondent want choco vanilla, 1 respondent want 1 avocado and one suggest of all flavor. 

Scene 41

The   proponents  asked  for  the preferred  flavors of the respondents, 6 respondents wants  ube  flavor, 2   respondents   wants  chocolate,  1 respondent want   pandan , 1 respondent want  choco  vanilla, 1 respondent   want  1 avocado and one suggest of all flavor

The proponent asked the respondent if they like the company name, all of the respondent like the Company name. 

Scene 42

The proponent asked the respondent if they like the company name, all of the respondent like the  Company  name

The proponent asked the respondent if they like the Company logo, majority of the responders liked the Company logo wherein 87%. 

Scene 43

The proponent asked the respondent if they like the Company logo, majority of the responders liked the   Company  logo wherein 87%

Comments/ Suggestions :. Listed below are the comments and suggestions of the respondents about the food product.. 

Scene 44

Listed below are the comments and suggestions of the respondents about the food product.

V. CONCLUSION. Based on the gathered data some respondent wants to add some flavors that will make them more satisfy, good thing we knew their opinions and suggestions that’s why Pastillicious is willing to try new flavors to make the Customer happy and satisfy.. 

Scene 45

Based   on   the  gathered   data  some   respondent   wants   to  add    some  flavors   that   will   make   them     more   satisfy,    good   thing  we  knew   their   opinions   and   suggestions  that’s    why  Pastillicious     is   willing  to   try   new   flavors   to make   the Customer   happy   and   satisfy.

Majority    of   the   customers   likes   the    Patillicious   and   some   of    them   give   a   positive   Comments    although    the   product   is   not   unique   yet    the  taste  of   the   product   is    new and    give   them   satisfaction    and   enjoy   the   taste   of   the   product    in every    little   bite.

In    Conclusion   although    the    product    is   not    unique   yet   the   taste    is   new   to    the   customers  ,    due    of    its   originality  and   quality,   customers    are    likely   to    patronize  Pastillicious      Pastillas     De  Leche     after   it   is    released    to    the    market,    especially    if    the     proponents    have    already    implemented    the   modifications   and    innovations    proposed     by    the   respondents   or    the    customers    themselves.

VI. MORAL LESSON. So many things I learned for this, the first one is time management it is not easy to finish the task in just one day because academics activities is not only my prioritize, I learned that it should be allotted time in anything. Second is committing in this activities, you have to commit yourself by doing this to have a better outcome because it will benefit you to learn more in running your own business in the future. Third is trusting in yourself, I realized by doing this individually you have to trust yourself by creating an idea from the name logo to the satisfaction of customers.. 

Scene 46

So   many     things  I    learned    for    this,   the   first   one   is    time    management    it    is    not  easy     to    finish    the    task    in    just    one    day    because    academics    activities    is    not   only    my  prioritize,   I    learned    that    it    should    be    allotted    time    in    anything.    Second   is     committing    in    this    activities,   you    have    to    commit   yourself    by    doing    this     to  have     a    better    outcome   because    it     will    benefit     you    to     learn    more    in    running  your     own    business    in    the   future.  Third    is    trusting    in   yourself, I    realized   by    doing   this    individually    you   have    to trust    yourself    by    creating   an  idea    from   the   name  logo    to    the    satisfaction    of    customers.