PowerPoint Presentation
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Mid Year Review Meeting 16th August 2023.
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- Confidential - Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting - Confidential - DFI x SCCHK Hiking + Clean up Drink without waste programme Alipay HK Offer Monster Ultra Paradise: BestBuy Hero ATH formula Upgrade: Promo Bay 2023 key activations calendar Jan Feb Mar Apr May Jun Jul Fun & Excitement Think Food Think 7-Eleven Value & Affordable Offer Corporate social responsibility OOHA Lemon: BestBuy Hero BMW Sparkling: BestBuy Hero OOHA 1st Anniversary Promo Bay Coke No Sugar Promo Bay Coke Creation SMV Matcha Gardenia BMW Labelless Campaign KKD Orange BestBuy Hero KKD 920mL Nestea Lucky draw NC X AK campaign OOHA Premium Coke Summer There are over 40 activations have been executed from Jan – Jul 2023 Thank you again for your continued support.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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- Confidential - Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting - Confidential - -10% 0% 10% 20% 30% 40% 50% sPET Tall CAN 888mL RGB Slurpee SCCHK SSD volume growth by pack type 2023 YTD June vs LY Bolstering SSD drinker morale by exclusive initiative Strategic partnership Insight 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2022 YTD June 2023 YTD June SSD value share in total CVS (HKD,000) Others Others Total CVS -6% Total Others -20% Total SCCHK -0.2% Source: Nielsen retail market share total CVS 2023 YTD June Declined 2% 7-Eleven x SCCHK - 2023 SSD lucky draw 0913-1010 Promotion period Purchase any 3pc SPET of Upload receipts and entitle to participate lucky draw via WhatsApp platform Mechanics.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting - Confidential - 0 10,000 20,000 30,000 40,000 50,000 60,000 2022 YTD June 2023 YTD June 7-Eleven volume mix of Monster CAN Energy drink category has expanded and Monster NPD launch is a growth engine Strategic partnership Insight $13.5 On-Sale Thematic Blister for brand blocking and consumer awareness upliftment Holistic planning for 2024 new product extension of Monster ultra range Source: Nielsen retail market share total CVS 2023 YTD June & SCCHK shipment data 2023 YTD July (case) Total volume +39% without cannibalization -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% Energy drink category growth 2023 YTD June vs LY in total CVS Volume share Value share Total energy drink category Brand B Brand A Outperforming total category growth over 20% Call of Duty Campaign Support.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting - Confidential - Strategic partnership 0 500 1,000 1,500 2,000 2,500 3,000 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 2022 7-11 day $19.5/3 2022 11-7 day $38/6 2023 7-11 day $19.5/3 SCCHK promotional SKU volume on 7-Eleven festival Total promotional SKU volume Average volume per day (case) (case per day) Insight Volume per day vs 2022 +61% Total volume vs 2022 +10% Consumer is seeking for high perceived value product in $100 bundle purchase Shorten promotion period can motivate shopper’s impulsive purchase Source: SCCHK shipment data 2023 YTD July Running a successful 7-Eleven festival in 2023 Hero product range in SSD category with best offer Special price on premium tea SKU case deal to engage value seeker in selective outlet refer to segmentation strategy Promotion period: 14 days Promotion period: 7 days Promotion period: 7 days 7-Eleven x SCCHK - 2023 11/7 day offer.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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- Confidential - Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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- Confidential - Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting - Confidential - 10000 12000 14000 16000 18000 20000 22000 24000 26000 ATH x Alipay (2023 0301-0430) ATH x YUU (2022 1012-1206) 7-Eleven x SCCHK E-platform promotion performance Regular volume E-platform promotional volume Collaboration with Yuu & Alipay Strategic partnership Insight 7-Eleven x 太古可口可樂 8折優惠 購物優惠 HK$3 優惠券 100 200 500 購物優惠 HK$5 優惠券 購物優惠 HK$15 優惠券 1,500 積分加$7換購滋味小食OOHA套餐 *選配一款小食（燒賣或魚蛋） (case) + 5% + 2% Source: SCCHK shipment data 2023 YTD July.
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- Confidential - Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting - Confidential - Monster specialty drink 2023 YTG key activations calendar Aug Sep Oct Nov Dec Fun & Excitement Think Food Think 7-Eleven Value & Affordable Offer Corporate social responsibility BMW Premium S prite Lucky Draw ATH CB Campaign Schw sPET Monster Lucky Draw PH1 OOHA Collectible cards + Lucky Draw 7E X SCCHK Lucky Draw AQ Campaign Nescafe SMV NPD Nestea Grapefruit Peach Nescafe CAN campaign Coke X’mas HOT SHOT combo Yuu Point Promotion Alipay A.Point Promotion Plastic beverage bottle recycling programme Monster Call of Duty campaign Monster Lucky Draw PH2.
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Swire Coca-Cola x 7-Eleven 2023 Mid Year Meeting.
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amn. Thank You. OPEN eELEVtn.