#AIMforchange

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[Audio] CLIMATE CHANGE / A SUSTAINABLE MUSIC ECOSPHERE #AIMforchange #AIMforchange ASSOCIATION OF INDEPENDENT MUSICIANS + TIKTOK Luke Gossage-Bleho, Zoë Hodge, Lara Molinari, Punpapa Ruthirawut, Tatiana Uchina, Grayce Vollmar.

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[Audio] AND CLIMATE CHANGE Climate Action Group Power of the AIM membership to lobby for governmental and legislative reform, negotiate preferential rates on environmentally friendly services and create cultural change through the public influence of members and their artists Formed by AIM board member companies and founding members of Music Declares Emergency Website presents resources dedicated to sustainability promoting exclusive activities, panels, events and discussions for their members FESTIVALS, GIGS, STREAMING AND MERCHANDISING GENERATE MASSIVE CARBON FOOTPRINT FOR THE MUSIC INDUSTRY Fig. 1: Last Night a DJ Took a Flight Report.

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[Audio] A SPRINGBOARD TO LAUNCH AIM'S TIKTOK ACCOUNT / Engage with a more diverse demographic TikTok essential in marketing campaigns Global TikTok app downloads are increasing exponentially TikToks functionality incorporates community structures (cross app posting) which align with AIM's and their partner's identities EXPAND AIM'S MEMBERSHIP / TikTok is a logical platform to exploit – next step for AIM TikTok reported: in 2020, major labels signed at least 70 artists that broke on the app POSITION THEIR BRAND WITHIN THE CONTEMPORARY ISSUE OF SUSTAINABILITY IN THE MUSIC INDUSTRIES / AIM represents individuals and businesses across the sector In September 2021, a LIVE Green campaign launched the Beyond Zero Declaration – a commitment to reach net zero emissions by the year 2030 "From a carbon emissions perspective,(...) the transition towards streaming recorded music from internet-connected devices has resulted in significantly higher carbon emissions than at any previous point in the history of music." 1 2 3 1 2 3 AIMS AND OBJECTIVES.

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[Audio] ON EARTH DAY / 22 APRIL LIVESTREAM WITH OUR ARTISTS BROADCASTED ACROSS FORYOU PAGES / BANNER & PAGE ON DISCOVER PAGE - MODELING THE CLIMATE CONVERSATION CAMPAIGN / # AIMFORCHANGE / Campaign sponsored and supported by TikTok Spreading ad's and livestreams across ForYou pages Working with sustainable Influencers and Artists going further than our direct partners Create # AIMforchange T-shirts with music declares emergency Using TikToks account analytics in the app to monitor activity for the brand activation Work with TikTok HQ to review engagement during the campaign and afterwards CAMPAIGN VISUALISATION & MARKETING TOOLS.

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[Audio] TIMELINE TWO WEEKS BEFORE EARTH DAY TEASING THE CAMPAIGN ON ARTISTS AND AIMS SOCIALS 22ND APRIL EARTH DAY WEEKLONG ACTIVE CAMPAIGN ON TIKTOK.

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[Audio] ARTIST AMBASSADORS THE 1975 CONTEMPORARY ARLO PARKS EMERGING RADIOHEAD HERITAGE All have been active advocates for climate change Incorporate the issue into their touring and merchandise Radiohead and The 1975 are already partners with music declares emergency Radiohead and Arlo Parks are already active on TikTok - easy to go viral for The 1975.

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[Audio] OTHER CAMPAIGN AMBASSADORS + PARTNERS PARTNER WITH EXISTING # MUSICDECLARESEMERGENCY ARTISTS AND ORGANISATIONS / CREATE #AIMFORCHANGE T-SHIRTS WITH MUSIC DECLARES EMERGENCY / 3201 ARTISTS 1395 ORGANISATIONS 1571 INDIVIDUALS.

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[Audio] Tiktok has a live programme on Earth Day featuring creators and artists formed a new partnership with social good media publisher ATTN ATTN is a production studio, focusing on networking with influencers and content agencies Tiktok has a global social impact on content, with all the trends, niche, communities and hashtags that encourage people nowadays to live in a more sustainable lifestyle by reducing, recycling and reuse. EVALUATION.

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