Year 8 Media Film poster Analysis

[Audio] Good morning everyone. Today, I will be discussing how two different film posters use media codes and conventions to represent ideas and show genre. We will be exploring the contrast between the posters of the movie Charm City Kings and The Batman. I will be analysing the imagery, colour, font, and other aspects to examine their distinct approaches. Let's dive in and take a closer look..

[Audio] I'm going to be exploring how two movie posters use media codes and conventions to convey ideas and genre to their audiences. The first is Charm City Kings, a drama about young people growing up on the streets of Baltimore, and the second is The Batman, starring Robert Pattinson. I'm going to examine the contrast between these two posters and showcase how colour, typography and composition can be used to create a certain atmosphere or aesthetic..

[Audio] In order to engage potential viewers, the poster for The Batman utilizes several conventions. The title of the film, featured actors/actresses, and the main image all serve to create a strong representation of the genre and ideas of the film. Directed by Tim Burton and based on a novel by Matt Reeves, The Batman is a 1939 thriller film. These design elements work together to craft a narrative about the film that ultimately draws in the viewer..

[Audio] The movie poster of 'Batman' is a great example of how elements can be combined to create a powerful visual. The title is the largest piece of text, commanding the viewer's attention. The choice of a bright, red colouring has the association of death, violence and bloodshed which reflects the Action and Thriller genre. The names of the actors are written in capital letters, but in a font size slightly smaller than the title - thus making them less prominent. The main image of Batman is situated in the middle of the poster, and is the most striking element. The deep red colouring used for this image evokes a feeling of loneliness and isolation, further reinforcing the themes in the movie..

[Audio] The movie poster for Silence of the Charm City Kings is an exceptional demonstration of how potent visual codes and conventions can be for expressing a story concept’s and genre’s strength. The title is prominently set in the middle of the poster, accompanied by a picture that shows a bright Baltimore skyline and a silhouette of a kid on a bicycle in the center of the image, implying his will to succeed in the city in spite of the obstructions he will encounter. To the left, the poster also has pictures of the film’s stars, signifying the roles they each have in the story. On the right, a brief production blurb summarizes the movie’s narrative. Altogether, the poster is designed with finesse to arouse a feeling of both the Charm City's danger and energy, and to effectively convey the film's genre..

[Audio] Analysing the poster reveals how the use of various conventions builds meaning and genre. The title, though small, is in bright red, potentially conveying a message to the audience. The names of the actors and actresses, in small white text, hints at a star-studded movie, encouraging viewers to watch. The imagery within the poster uses colour to symbolise certain themes; blue and purple representing friendship, trouble and potential violence. The size and scale of the text and imagery are used to grab attention and transmit a message. These conventions, when combined, create the movie's genre and themes, ensuring the target audience is reached and enticed to view..

[Audio] The Charm City Kings poster is quite intricate, featuring several components such as company names and quotes from the movie while still being easily recognizable. A large portion of the poster was dedicated to imagery, the primary point of focus for viewers to get a better understanding of the movie. Company names and quotes were placed in a smaller font so that viewers could absorb the main elements of the movie, enabling the poster designer to successfully communicate the genre and ideas of the movie..

[Audio] The poster for Charm City Kings is effective in conveying its psychological horror genre, with strong visuals contributing to a chilling atmosphere. Nevertheless, I believe the small font size of the title reduces its effectiveness in advertising the film. In contrast, The Charm City Kings poster is highly effective in advertising its psychological motorbike theme; the imagery is great, the title easily remembered, and the colors and layout create an extremely powerful atmosphere..

[Audio] It is evident that both of these posters use images, color, and text to effectively depict their respective genres. They both offer compelling visuals which can effectively advertise the films. The title of Batman is more recognizable, making it a more effective advertisement than Charm City Kings, thus being a more successful advertising tool. Media codes and conventions were used to represent ideas and show genre in both films. This has helped to understand how each of these posters used Media codes and conventions to represent ideas and show genre..