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[Audio] Welcome to microcurrent training by Dr. Joe Ventura.

[Audio] The Science, Art and Business of Microcurrent AntiAging ©2025 Dr. Joe Ventura.

[Audio] Selling Is Serving — When You Truly Believe. All businesses involve some form of selling. Whether you're offering a product, a service, or your expertise, success comes down to one key factor: how well you can communicate its value.But the real secret? You can't effectively sell what you don't fully believe in. Knowledge builds credibility. Belief fuels confidence.When you *own* your service in your heart — when you understand the science, the art, and the transformation behind microcurrent — you're no longer pitching a product. You're sharing truth. You're transferring belief.That's what clients feel.This seminar gives you the clarity, conviction, and confidence to speak about microcurrent anti-aging from a place of truth and heart..

[Audio] The VenturaDesigns Difference: Every company has one or more electrical engineers as part of the design team. But an EE is not taught human physiology, anatomy or biochemistry. You MUST know WHY, and not just HOW. Dr. Ventura is a trained health care professional with hundreds of classroom hours in physiology, anatomy, physics and biochemistry. He understands the WHY, and that makes all the difference in designing machines and developing techniques. Step One. Visualize on a blackboard everything you have ever learned about microcurrent for facial rejuvenation. Now Erase It!!!!!!.

[Audio] Dr. Joseph Ventura, D.C. Chiropractor | Inventor | Educator | Pioneer of Bioelectrical Aesthetics.

[Audio] Chiropractic & Early Innovation. • Founded Posture Pro – the first digital posture analysis software. • Known for integrating clinical insight with software innovation. • Pushed the chiropractic profession toward evidence-based tools. • Created the AXION micro5 – first computer-controlled microcurrent device. • Developed AXION Wave – frequency-specific microcurrent devices. • Invented the SpineMaster® iPROBE – quad-probe spinal microcurrent system. • Known for sub-sensory, healing-focused waveform engineering..

[Audio] Facial Rejuvenation & BEAM™. • Founder of BEAM – Beauty Enhanced And Maintained. • Developed the GTO Technique for facial sculpting. • Positioned BEAM as a non-toxic alternative to Botox. • Combines microcurrent, essential oils, and vagus nerve stimulation. • Holder of patents and FDA 510(k) clearances. • Known for practical teaching and evidence-based systems. • VenturaDesigns products are hand-built in the USA. • Focuses on quality, innovation, and biological integrity..

[Audio] Legacy. • Inspires professionals across chiropractic, esthetics, and wellness. • Promotes safe, science-based facial and spinal rejuvenation. • Continues to lead in bioelectrical and anti-aging innovation. "True healing begins when technology follows biology." – Dr. Joseph Ventura.

[Audio] Understanding Micro-Trauma. Techniques in Facial Treatments. Why Even Flawed Methods Sometimes Produce Visible Results, temporarily..

[Audio] The Face-Slapping Trend. • A Japanese practice involves repeated slapping of the client's face to reduce wrinkles. • The apparent tightening effect is due to localized inflammation and swelling. • These results are temporary—wrinkles reappear once inflammation subsides..

[Audio] The Role of Micro-Trauma. • Many clinicians see improvement even using flawed techniques. • Repetitive wand movements or manual manipulations (Gloves) can cause minor micro-trauma. • This triggers an inflammatory response that momentarily plumps the skin..

[Audio] Imagine the Results With Correct Technique. • Microcurrent is capable of profound effects—when used correctly. • Proper protocols avoid trauma and stimulate lasting cellular repair. • Combining science with precision can elevate outcomes beyond temporary fixes..

[Audio] Definition 13 "Microcurrent therapy is based on the evidence that micro amperage currents closely approximate the naturally occurring bioelectric currents in the body and therefore effectively augment the body's tissue healing and repair." Peter Lathrop, PhD..

[Audio] Understanding Electricity: Volts, Amps, and Resistance. Using the Water Tower Analogy..

[Audio] 🔋 Volts = Water Pressure. • Voltage is like the height of a water tower. • The higher the tower, the more pressure it creates. • Volts push the electrical current through a circuit..

[Audio] 🌊 Amps = Flow of Water. • Amps measure the actual amount of electricity flowing. • Like water flowing through a pipe, more amps mean more flow. • Determined by both voltage and resistance..

[Audio] Resistance = Narrow Pipe. • Resistance opposes the flow of current. • Like a narrow pipe slows water flow, resistance limits amps. • Measured in ohms (Ω)..

VOLTS Water Pressure AMPS Flow of Water RESISTANCE Narrow Pipe.

[Audio] 0.3 Hz Microcurrent with 50% Duty Cycle. Understanding Pulse Duration in Sub-Sensory Current Delivery..

[Audio] Waveform: 0.3 Hz with 50% Duty Cycle. A duty cycle in an electrical pulse refers to the percentage of time that a signal is "on" (active or high) during a complete cycle of its waveform..

[Audio] What This Means • Frequency = 0.3 Hz → One full cycle every 3.33 seconds. • 50% Duty Cycle = Current is ON for 50% of each cycle. Result: Current stays ON for 1.67 seconds, then OFF for 1.67 seconds. This creates a long, gentle pulse that supports ATP production and fibroblast activation without overstimulation..

[Audio] 1974 Dr. Wing Invents Accu-O- Matic. Named after combining "Acupuncture" and "Automatic" First clinical microcurrent device • (1976) 22.

[Audio] Pioneer of Modern Microcurrent Therapy. Dr. Thomas W. Wing, D.C., N.D., L.Ac., was a visionary chiropractor, naturopath, and licensed acupuncturist who transformed electrotherapy with his innovations in microcurrent stimulation. • Developed the first waveform-modulated microcurrent device. • Advocated sub-sensory microamp current for healing. • Created the Tsunami waveform for enhanced tissue repair. • Integrated electro-acupuncture with Western bioelectric principles. Established the parameters of True Microcurrent..

[Audio] Clinical Applications. • Pain relief and nerve regeneration. • Muscle re-education and rehabilitation. • Facial toning and anti-aging treatments. • Electro-acupuncture without needles. Dr. Wing's work laid the foundation for modern microcurrent therapy. Today, principles he introduced—low microamperage, waveform precision, and frequency-specific treatment—define the standard for high-quality microcurrent devices..

[Audio] True Microcurrent™: A Legacy of Healing & Beauty. Why the Original Recipe Still Matters. - 1950s–60s: Pioneered for healing wounds and regenerating tissue. - 1970s: Adopted by chiropractors and therapists for pain relief. - 1980s: Entered esthetics for facial rejuvenation and lifting. - 1990s–2000s: FDA-cleared devices for beauty and clinical use. - Today: Trusted for non-invasive anti-aging — if done right..

[Audio] The Recipe for True Microcurrent™. To get real results, you need the real formula: Constant Current Generator. Slowly Alternating Current. 0.1Hz to 999Hz Frequency Range. 1–750 Microamp Output. Modified Square Wave Signal. 50% Duty Cycle. Enough Voltage to Overcome Skin Resistance..

[Audio] Like a Toll House Cookie Recipe… Miss just one ingredient — it's no longer the original. - No chocolate chips? Not Toll House. - No modified square wave? Not True Microcurrent. - Wrong frequency or output? Results suffer. Precision matters in both baking and bioelectric therapy..

[Audio] Most Devices Don't Follow the Recipe. Many companies market "microcurrent," but cut corners on: - Current type. - Signal waveform. - Output strength. - Frequency range. Result: They call it microcurrent. But it's not True Microcurrent..

[Audio] VenturaDesigns Delivers the Original Recipe. ✔ Handcrafted in the USA. ✔ Built on decades of clinical research. ✔ Delivers True Microcurrent – every time. Experience the power of precision. Experience VenturaDesigns..

[Audio] Arndt- Schulz Law 30 Weak stimuli increase physiological activity, moderate stimuli inhibit it, and strong stimuli halt it." This principle guides how biological tissues respond to varying levels of stimulation. This principle guides how biological tissues respond to varying levels of stimulation..

[Audio] Microcurrent & Arndt-Schultz. • Microcurrent operates in the microamp range (10–600μA). • Stimulates ATP production, collagen synthesis, healing response. • Works within the 'weak stimulus' range — promotes cell function. • Non-invasive, bio-compatible, enhances regeneration..

[Audio] Why Less Is More. • High currents (TENS/EMS) can suppress ATP activity. • Can fatigue muscles or cause irritation. • Microcurrent supports function at the cellular level. • Validates the effectiveness of sub-sensory stimulation..

[Audio] Microcurrent & ATP: The Science Behind Facial Rejuvenation. Why Microcurrent is the True Alternative to Botox..

[Audio] What Is ATP? ATP = Adenosine Triphosphate. Primary energy currency of cells. Powers repair, regeneration, and protein synthesis. Essential for skin, muscle, and nerve health..

[Audio] How Microcurrent Stimulates ATP. Delivers ultra-low electrical currents (10–600 µA). Mimics body's natural bioelectric signals (Lathrop, Becker, Cheng). Stimulates mitochondria to boost ATP production. Cheng Study: Up to 500% increase in ATP..

[Audio] Benefits of ATP for Facial Rejuvenation. Firms skin by boosting collagen. Increases elasticity via elastin production. Improves circulation for better glow. Reduces puffiness through lymphatic drainage. Tones facial muscles—non-invasive lift..

[Audio] Microcurrent vs. Botox. Botox: Paralyzes muscles temporarily. Microcurrent: Tones & relaxes muscles as needed. Botox can lead to atrophy. Microcurrent builds natural lift & expression..

[Audio] Boost Results with AXION Serums. Extreme Serum – Collagen & elastin support. OAM – Monthly plant stem cell serum. Duo Serum – Daily use around eyes with Wave Eye. Microcurrent increases absorption of active ingredients by increasing circulation and by driving ions deeper..

[Audio] Conclusion: Why Microcurrent? Corrective, not suppressive. Natural, regenerative anti-aging. Re-educates facial muscles for lasting lift. Supports healthy skin from the inside out. A true alternative to Botox..

[Audio] Points to Remember. ATP is the power supply for the cell. ATP is rapidly depleted after injury. Microcurrent can increase local ATP production by up to 500% if the parameters are correct. Thus, microcurrent can enhance healing by sending a "Current of Healing" through the injured area. 40.

[Audio] Proving Microcurrent(Phosphene Reaction). Passing microcurrent across the eye produces a phosphene reaction, causing a "flash" inside the eyes. This is the exact reaction of rubbing your eyes and seeing flashes. Flashing rate is the same as the frequency you set. NOTE: The flashing will occur at levels above 400 microamps and not everyone experiences the effect. Optimum frequency is 5-10Hz..

[Audio] Why Common Microcurrent Techniques Fall Short. A Physiological Reality Check. "I Tried Microcurrent. It's Just Didn't Work.".

[Audio] The Flawed Assumptions. • Belief: Stimulating facial muscle bellies can 're-educate' or strengthen muscles. • Reality: Muscle strengthening requires load—not manual stroking or microcurrent. • Many facial muscles attach to skin, not bone-to-bone, making loading impossible. • Microcurrent in the microamp range is too low to cause contraction..

[Audio] Facial Muscle Anatomy Matters. • Most facial muscles have only one bony attachment. • The other end inserts into skin or soft tissue. • No stable anchor = no effective loading = no strengthening..

[Audio] Microcurrent: Strength and Function. • Microcurrent delivers therapeutic signals (microamps), not contractile force. • Used for ATP production, regeneration—not muscle stimulation. • True contraction requires milliamps, not microamps. Microcurrent CAN stimulate tone through the influence of the Golgi Tendon Organ in the tendons of each muscle..

[Audio] Respecting Science Over Tradition. • Schools often teach outdated, non-scientific methods. • Modern protocols must honor anatomy and physiology. • Results come from accurate stimulation—not muscle myths..

[Audio] A Better Approach to Microcurrent. • Focus on stimulating fibroblasts (collagen/elastin). • Improve circulation and hydration. • Promote tissue repair and ATP production. • Use clinically valid protocols aligned with real biology..

[Audio] Therapeutic Waveforms. Accurate Waveform Representations and Their Uses in Microcurrent Therapy.

[Audio] Accurate Waveform Comparison Chart.. Accurate Waveform Comparison Chart..

[Audio] Primary Uses of Common Waveforms. • Modified Square Wave – Ideal for microcurrent therapy and ATP stimulation. • Sine Wave – Used for muscle relaxation and gentle stimulation. • Triangle Wave – Beneficial for muscle re-education. • Sawtooth Wave – Supports circulatory and lymphatic stimulation. • Pulsed DC – Effective in wound healing and pain relief. • Russian (Burst AC) – Stronger stimulation, used in muscle rehab. In a conventional therapeutic setting, different wave forms are about comfort NOT targeting different tissues or depths..

[Audio] Key Insight: Efficiency Matters. The Modified Square Wave is considered the gold standard for true microcurrent therapy. • Stable and efficient. • When used in the microamp range, Delivers sub-sensory current. without triggering unwanted nerve or muscle response. • Optimized for ATP production and cellular healing. VenturaDesigns' systems follow this waveform standard to deliver superior results..

[Audio] The Tsunami Wave™. Dr. Wing's Legacy in Microcurrent..

[Audio] 🌊 What is the Tsunami Wave™? • Developed by Dr. Thomas Wing, pioneer of clinical microcurrent. • Not an actual waveform—it's a delivery rhythm. • Alternates polarity every 2.5 seconds. • Mimics the natural 'push-pull' of biological systems. • Resembles oceanic wave buildup and release (Tidal Wave)..

[Audio] 🔁 Push–Pull Polarity Reversal. • Polarity reverses every 2.5 seconds (positive ↔ negative). • Encourages ionic shifting and deep energy movement. • Avoids tissue charge buildup. • Gently stimulates tissue resonance without sensory overload..

[Audio] Amplified Biological Effect. • Starts with sub-sensory current. • Leads to cumulative biological response: - ATP upregulation. - Parasympathetic activation. - Neural re-patterning. • Total response > original output (according to Dr. Wing)..

[Audio] Tsunami vs Traditional Waveforms. • Tsunami: long, slow, polarity-reversing. • Traditional: fast pulses (square, sine, biphasic). • Tsunami: no twitching, regenerative effect. • Traditional: strong sensation, often used for contraction..

[Audio] Clinical Application. • Best for facial rejuvenation, pain, and neuromodulation. • AXION Wave 0.3Hz closely mirrors Tsunami cadence. • Combine with 7.83Hz for layered regenerative effects. • Tsunami = electrical acupuncture: energy-based healing..

[Audio] Oscilloscope vs. Real-World Current. An oscilloscope shows a two-dimensional graph of an electrical waveform: • X-axis = Time • Y-axis = Voltage or Current This is the ideal signal in a controlled environment. But when current enters the body, the waveform is altered due to: • Skin resistance • Tissue capacitance • Fluid conductivity and muscle density The signal becomes diffused and irregular — **no longer resembling its original shape**. This effect is often described as an **electrically dispersed field**, rather than a clean waveform. **Bottom Line:** What you see on the scope is not what the tissue experiences. That's why waveform design and stable delivery matter for clinical results..

[Audio] Conductivity Media. The best method to deliver the microcurrent energy is through a two wet Q- Tip probe method. Use a liquid that conducts electricity. Best is a normal saline solution. Do not use any oil based products. Oil does NOT conduct electricity. NEW.

[Audio] Wet Q-Tips also gives you the opportunity to soak the tips in different solutions to deliver an iontophoresis effect from the probes. Why Wet Q-Tips are Used Do Not USe Plain Tap Water. If you use metal tips and conductive gel the current, following the path of least resistance, will travel through the gel and never penetrate the skin. With wet Q-Tips only the area under the tips is a path for the electricity, forcing the current down and then over to the other probe. The three pictures above show the differences in electrical conductivity between Metal to Metal, Q-Tip with tap water and Q-Tip with Saline solution. You see you get the same conductivity with a properly moistened Q-Tip as you do with metal to metal. Saline is far superior to normal tap water. Use a proper saline solution for best results..

[Audio] uraDesigns all rights reserved Using Probes. Clinical microcurrent devices also use probes to both measure/locate points and to provide stimulation. The best probes use a moistened Q-Tip as the probe tip. This has the advantage of being very sanitary, as you dispose of the tips between patients and providing a high degree of conductivity. An added benefit is that you can treat through light clothing. There are three types of Q-Tip materials to consider. These materials relate to the composition of the shafts. They are plastic, paper and wood. Avoid the plastic shaft Q-Tips. The plastic does not conduct electricity. The author prefers the paper shaft Q-Tip. The wood shaft does have an advantage when using for Auricular searching and stimulation. You can insert the cotton swab into the shaft and cut the wood shaft at a 45 degree angle. The exposed wood shaft is now the active tip and will conduct electricity through a small fine point. But for general use a regular paper shaft Q-Tip will work best. Moisten the swab with tap water. NOTE: Do NOT use distilled water. Break off about 1/2" of the tip. Insert Tip into the probe shaft. After you have inserted the tip into the shaft, stroke the tip downward so cotton fibers form a seal around the probe shaft. This will provide the best contact possible. Remoisten after every 3-4 points or every muscle..

[Audio] New Conductive Tips for AXION Probes. The Death of Q-Tips? After months of testing and prototyping, I am proud to announce the release of a new type of probe tip that slips over any and all AXION probes. These tips use a high tech conductive filament and are made using a 3D printer. This tip replaces the need to use wet q-tips to de- liver the microcurrent from the micro5 and other brands of microcurrent devices. Tips only fit AXION micro5 probes. This is the first major change in how true microcurrent is delivered since 1976. Package of 5 tips sells for only $25. These tips are permanent and easily cleaned with an alcohol wipe or mild soapy water. Size and style may vary from picture. Insert probe shaft into the tip. Fit is designed to be snug. Don't force the fit, apply slow firm pressure. For microcurrent machines, dip the tips in a small amount of saline solution and use as you normally would. You can also use a small amount of gel or product with these tips. Put gel just on the tips, not on the entire face. AXION tips can be cleaned with a mild soapy solution or alcohol swab and can be used over and over again..

[Audio] Layered Microcurrent with AXION Duo Spa. Dual Frequencies, Double Results in Half the Time..

[Audio] What Is Layered Microcurrent? Layered Microcurrent is an AXION-exclusive protocol using the Duo Spa and Combiner to deliver two different frequencies at the same time to the same treatment area. It reduces session time while enhancing results..

[Audio] AXION Technology Behind It. • AXION Duo Spa: Dual-channel microcurrent device. • AXION Combiner: Merges both signals into one output safely. • Enables two waveforms to be layered through the same probe or mask..

[Audio] Frequencies You Can Layer. • 0.3Hz – Collagen and elastin stimulation (Tsunami Wave). • 7.83Hz – ATP production, grounding, healing (Schumann Resonance). • 20Hz – Vagus nerve stimulation, lymphatic flow, muscle tone..

[Audio] Sample Layered Combinations. • 0.3Hz + 7.83Hz – Rejuvenation and cellular energy. • 0.3Hz + 20Hz – Collagen building + lymphatic drainage. • 7.83Hz + 20Hz – ATP boost + nervous system support..

[Audio] Benefits of Layered Microcurrent. • Simultaneous delivery of multiple therapies. • Reduces total session time. • Customizable for client needs. • Exclusive to AXION. • Enhances treatment outcomes and session value..

[Audio] Duo Example. • Tools: Duo Spa, Combiner, Carbon Mask, Serum+. • Frequencies: 0.3Hz + 7.83Hz. • Session: 25 minutes. • Effect: Sculpted, energized, rejuvenated skin..

[Audio] Key Takeaway. "Layered Microcurrent lets you treat two pathways at once — ATP and collagen, lymph and tone — with no added time. AXION is the only system offering safe, engineered waveform layering.".

[Audio] Microcurrent Facial Sculpting. ART. Microcurrent Facial Sculpting..

[Audio] The Face: The Battleground in the War on Aging. Minor victories in key zones create happy clients..

[Audio] Aging Is Inevitable. Strategic Wins Are Key. The face ages unevenly. But every area of the face offers a battleground. Your goal isn't total victory — it's tactical wins that lift, soften, and renew. Each zone can be treated as a skirmish. Accumulate enough wins, and your client wins the war..

[Audio] Forehead Lines – The High Ground. • Cause: Repetitive motion and collagen breakdown. • Strategy: Microcurrent + peptide serums. • Result: Softer worry lines = visible win..

[Audio] Crow's Feet – The Flanks. • Cause: Elastin loss, squinting, sun exposure. • Strategy: microcurrent, serum. • Result: Subtle softening – graceful aging..

[Audio] Midface Volume – The Power Center. • Cause: Fat pad shift, collagen loss. • Strategy: GTO lifting, stem cell & elastin serums. • Result: Lifted cheeks = big win..

[Audio] Nasolabial Folds – Enemy Reinforcements. • Cause: Midface descent, skin thinning. • Strategy: Mask+ collagen. • Result: Softer fold lines = psychological boost..

[Audio] Mouth & Lip Area – The Hot Zone. • Cause: Muscle overuse, volume los.s • Strategy: Lip microcurrent, serums. • Result: Defined lips = morale restored..

[Audio] Jawline & Neck – The Final Front. • Cause: Gravity, laxity, dermal thinning. • Strategy: WaveMask, lymph drainage, firming serums. • Result: Sculpted jawline = perimeter secured..

[Audio] What Winning Looks Like. • Restore vitality without drastic change. • Build skin confidence session by session. • Show that aging can be slowed and softened. In this war, we don't need perfection — just progress..

[Audio] Facial Age Index: Digital Intake Too.l Evidence Based Anti-Aging..

[Audio] How to Use This Intake Tool Please complete this form to help determine your skin's relative age. Used to customize facial rejuvenation programs. Scoring sections include: - Visible Signs of Aging. - Lifestyle Accelerators. - Internal Markers..

[Audio] Section 1: Visible Signs of Aging. Score each from 0 to 3: 0 = None, 1 = Mild, 2 = Moderate, 3 = Severe • Fine lines (forehead, eyes). • Skin sagging (jawline, cheeks). • Loss of glow/radiance. • Under-eye puffiness/dark circles. • Hyperpigmentation/sunspots. • Enlarged pores. • Lip lines/volume loss..

[Audio] Section 2: Lifestyle Accelerators. Score each: Yes = 1 point, No = 0 points • Spend >20 min/day in sun without SPF. • Smoke or live with a smoker. • Consume alcohol >3x/week. • Sleep less than 6 hrs/night. • Eat processed/sugar-heavy foods. • Experience high stress daily. • Exercise less than 3x/week..

[Audio] Section 3: Internal Markers. Score each: Yes = 1 point, No = 0 points • Skin has become thinner in last 5 years. • Slower healing or more sensitivity. • Bruise more easily. • Skin is drier despite product use. • Serums/creams no longer effective..

[Audio] Total Score Interpretation Score Interpretation: 0–10: Looks younger than chronological age. 11–18: Looks close to chronological age. 19–25: Looks 5–10 years older. 26+: Looks more than 10 years older..

[Audio] The Skin Analyzer: Your Esthetic Stethoscope. Accurate Skin Assessment with Bioelectrical Technology..

[Audio] What Is the Skin Analyzer? • Handheld diagnostic tool for skin hydration and oil analysis. • Uses bioelectrical impedance analysis (BIA). • LCD display gives real-time, quantifiable results. • Measures: Moisture %, Oil %, and overall skin balance..

[Audio] The Technology Behind It. • Sends a low, painless electrical current into the skin. • Hydrated skin conducts electricity better than dry skin. • Measures resistance to determine water and oil levels. • Provides objective, evidence-based skin analysis..

[Audio] How to Use the Analyzer. 1. Clean skin — no lotion or moisture. 2. Turn on and place flat on skin (cheek, jaw, or forehead). 3. Hold still 3–5 seconds for accurate reading. 4. Repeat on multiple zones for full profile. 5. Record and track changes over time..

[Audio] Your Esthetic Stethoscope™. • Like a doctor's stethoscope, it listens to what the skin is saying. • Gives insight before, during, and after treatments. • Guides your product selection and technique. • Enhances client trust and tracks visible results..

[Audio] Pro Tip: Use It Before and After Treatments. • Show hydration increase after masks or microcurrent. • Monitor barrier recovery with serums. • Document improvement from session to session. • Great for client engagement and marketing success stories..

[Audio] Ethical & Effective Before & After Photography. For Microcurrent Facial Rejuvenation..

[Audio] Ethical Guidelines. 1. Get Written Consent - Use a release form for use in tracking, marketing, or education. 2. Respect Client Privacy - Offer cropped or non-identifying options. 3. Transparency with Intent - Explain purpose and reassure non-use without permission. 4. No Alterations - Never enhance or retouch results..

[Audio] Photography Tips for Consistency. 1. Use Consistent Lighting (e.g., ring light or natural light). 2. Maintain Same Angles with tripod & marked floor. 3. Use a Plain Background (no distractions). 4. Avoid Makeup or Skincare Before Shots. 5. Take Multiple Views (front, profile, close-ups). 6. Time it Right (immediate and progressive)..

[Audio] Recommended Equipment. - Tripod or phone mount. - Ring light or LED light. - Plain wall or pop-up backdrop. - Consent/photo release forms. - Digital or printed image log..

[Audio] Photo Release Consent Form I hereby grant permission to [Your Business Name] and its representatives to take and use photographs of me, with or without my name, for lawful purposes including but not limited to marketing, education, documentation, and promotional materials in print or digital format. [ ] Yes, you may use my photo for promotional and marketing purposes (website, social media, print). [ ] Yes, but only for internal tracking and documentation purposes. [ ] No, do not use my photos for any external purpose..

[Audio] Client Understanding & Information. I understand that: - Photos may be used in a before/after format to demonstrate treatment effectiveness. - No compensation will be provided for the use of these images. - I may withdraw consent at any time in writing. Client Information: Name: ____________________________________________ Phone/Email: ______________________________________ Date of Treatment: _________________________________ Signature: _________________________________________ Date: __________________ Staff Witness (Optional): ___________________________.

[Audio] Client-Centered Success "The ultimate determination of success is made by the client."They look at their face every day.They know every line.They've named every freckle. If they are happy—that's success.Even if the photos or the technology show something different. Listen to your client.Validation lives in their reflection—not just your tools..

[Audio] The Tactical Error in Anti-Aging Therapy. Why Muscle-Only Focus Misses the Real Cause of Aging..

[Audio] The Misguided Focus: Muscle-Centric Microcurrent. • Many programs focus only on tightening muscles. • But facial aging is NOT caused by weak muscles. • True cause: collagen and elastin breakdown in the dermis. Muscle tone without structural support is like a beam on a crumbling foundation..

[Audio] The Biological Truth: It's in the Matrix. • The extracellular matrix (ECM) is what keeps skin youthful: - Collagen = strength and firmness. - Elastin = flexibility and recoil. - Hyaluronic Acid = hydration and plumpness. • Aging = breakdown of the ECM, not muscle fatigue..

[Audio] Components of the Extracellular Matrix. Fibrous Proteins: - Collagen: Strength. - Elastin: Flexibility. - Reticular fibers: Supportive mesh. Ground Substance: - GAGs (e.g., Hyaluronic Acid). - Proteoglycans (playing vital roles in tissue structure,). - Glycoproteins (e.g., Fibronectin, Laminin). Water and Ions: - Maintains hydration and transport..

[Audio] Functions of the Extracellular Matrix. - Structural support and scaffolding (Scaffolds, typically made of polymeric biomaterials, provide the structural support for cell attachment and subsequent tissue development.) - Guides cell adhesion and migration. - Provides mechanical properties (firmness, elasticity). - Reservoir for growth factors. - Facilitates cell signaling (The process by which a cell responds to substances outside the cell through signaling molecules found on the surface of and inside the cell)..

[Audio] Relevance to Facial Rejuvenation. - Microcurrent stimulates fibroblast activity. - Boosts collagen and elastin production. - Enhances ECM remodeling. - Supports skin hydration and tone. - Targets signs of aging at the cellular matrix level..

[Audio] Microcurrent's Real Power: Bioelectric Signaling. • Stimulates fibroblasts to produce collagen and elastin. • Boosts ATP by 500% (Cheng study, 1982). • Reduces inflammation and supports tissue repair. Sub-sensory current, right waveform = real anti-aging effect..

[Audio] Strategic Shift: From Muscles to Matrix. • Prioritize fibroblast stimulation, not muscle contractions. • Increase ATP, support collagen and elastin production. • Use intelligent microcurrent delivery systems (e.g., AXION Wave). A lifted face with no collagen is fragile. A supported face with collagen is youthful from within..

[Audio] Unfortunately, many current microcurrent facial rejuvenation techniques have evolved into a "Jackson Pollack" approach. Smear on an abundance of conductive gel and move the microcurrent wands over the face for 45-60 min. No real respect for the anato- my of the face or how the body responds to electrical biological signals. Dr. Joe Ventura has spent the last year developing new techniques to make microcurrent more specific, more targeted in an effort to reduce time and increase results. He chose the name "Microcurrent Sculpting" because it better defines the goal of identifying problem areas and using new techniques and tools to "sculpt" the face to the best it can be. "I believe I have put together the most comprehensive and logical ap- proach to re-defining the face using a combination of approaches, all within the same time-frame of what is currently being done.".

[Audio] Three Approaches. GTO Technique:Tone/Relax Facial Muscles of Expression. Microcurrent Face Mask with Serum to Lay Down Collagen, Elastin and Re-hydrate the Skin. Use a Gua Sha tool (T Blade) to refine and "sculpt" under the eyes and along the jaw line..

[Audio] Muscles are usually designed to move a bone. To make this happen securely, the muscle fibers are attached to a tougher material called tendon, which attaches to a tougher material called bone. Normally a muscle is anchored to bone at each end, called the Origin/Insertion points. The exceptions to this rule are the muscles of facial expression. The attachments there are bone to connective tissue or even connective tissue to connective tissue. The reason for such a soft connection is because the muscles of facial expression are designed to move skin and not bones. Non-verbal communication cues are important in the animal world and humans are no exception. Slight movements in the facial muscles send out visual signals of happiness, anger, disgust, contempt, etc. Our emotions are reflected in our face. The interplay be- tween all these muscles is what creates the signals so the muscles must be supple and be able to move in different directions. This comes at a cost. We know the production of substances that keep the skin looking young like Hyaluronic acid, Collagen and Elastin tapers off around age 25. Add to this the ef- fects of gravity on the loosely attached face muscles, weight gain and fluid retention of age and you have a lot a factors working against the muscles of the face. The Microcurrent Facial Sculpting technique targets only the parts of the face that contribute to the overall appearance deficiency of the client. Backed by anatomy, physiology and science, we have created a precision method of microcurrent facial rejuvenation that will revolutionize the industry..

[Audio] Few realize the GTO procedure was actually developed by two well known doctors of chiropractic almost 40 years ago. In a five-page article titled The Electrification of Applied Kinesiology: The Golgi Tendon Organ, published in a Chiropractic journal in July 1977, the author Thomas Wing D.C. describes his work with George Goodheart D.C. "A breakthrough in electrification of Goodheart's Golgi Tendon technique promises to revolutionize treatment of trauma and whiplash." Wing, 1977. Wing was referring to a discovery made by Goodheart a few years earlier. Goodheart found he could influence the tone of a muscle by using hard manual pressure on the origin/insertion in a particular direction. This movement was named the Golgi Tendon technique, after the collection of knobby nerve endings in the fasciles of a tendon. Stroked in one direction and the muscle toned, the opposite and it relaxed..

[Audio] Wing and Goodheart were close friends. At the time of Goodheart's GTO technique discovery, Wing was expanding the use of his recently invented microcurrent machine. Wing originally developed this machine to deliver electro-acupuncture treatments, but quickly found that passing the current through injured areas seemed to speed up healing times. After learning of the GTO technique, Wing wondered if the manual pressure over the GTO could be replaced by an electrical signal, a more natural stimulus than pressure on the GTO. The above referenced 1977 published article by Wing chronicled his amazing clinical success of electrifying the GTO technique. By 1980 this technique, through the help of Good- heart's association with the U.S. Olympic medical staff, was being used by world class athletes to help manage the normal "tweaks" of their sports. Eventually athletes like Carl Lewis were purchasing their own Wing machines so the technique was always available to them. Fast forward to 1985. Attention was focused on the facial muscles of expression. Since these muscles also had GTO influence, a technique was developed to tone or relax those muscles in an effort to reduce wrinkle lines. This technique worked so well, Wing and his group of collaborators started teaching the technique to others. The author learned this technique from Drs. Baker and Doyle in Kansas City and began offering this "Non-surgical Face lift" to KC residents in 1985. This service description quickly raised the ire of plastic surgeons who felt they owned the term "face lift" and the procedure was eventually called microcurrent facial rejuvenation, or MFR. At some point, Wing sold a version of his machine to a cosmetics company and MFR jumped from the healthcare field to the cosmetics field, where it continues today..

[Audio] My Microcurrent facial training philosophy is simple: Respect the Physiology of the Body. Respect the Anatomy of the Face..

[Audio] Microcurrent Facial Rejuvenation. MFR is a three step procedure. Step 1 is to tone or relax the facial muscles of expression, according to the action of the muscle. Figure 1 shows the common problem areas of facial wrinkles and the underlying muscles of influence. Notice that many of the facial muscles have origin surfaces that are bony but insertion surfaces that are soft tissue. This is espe- cially true around the nose and mouth. The aging process weakens the insertion areas leading to wrinkles and sag- ging. Using the electrified GTO technique developed by Good- heart and Wing, sending specific microcurrent signals via Q-Tips moistened in a special electrolyte solution, is a quick method of reducing facial wrinkles. Step 2 is the Ion Pump Mask® technique designed to increase local ATP, protein synthesis and collagen production. Step 3 is facial contouring with the T Blade..

[Audio] 2020 VenturaDesigns all rights reserved Look closely at the muscles of the face and you will see the correlation between wrinkle lines and where muscles attach. By using the GTO technique on targeted facial muscles to either tone or relax you can have a profound and immediate effect on the face..

[Audio] Circle the problem areas and focus the GTO probe work on those muscles. Don't waste time on non-problem areas..

[Audio] Target Only the Muscles of Facial Expression. The muscles of the GTO technique are know as the "muscles of facial expression", shown in the image. By targeting just these muscles, and knowing which ones to either tone or relax, your technique of facial rejuvenation will be faster and more precise. Time = Money. Less time spent means more profit per procedure..

[Audio] Tone vs Relaxation. Stroking Direction of the Tendon. TONE RELAX TONE RELAX The strokes require a firm pressure. The strokes are short. Limited to the tendons of origin and insertion Stay away from the belly of the muscle. Think "Stroke, Lift, Return" After the stroke, lift off the skin, return to the tendon and repeat. Time on each muscle will be 10-20 seconds. Depth of lines determines more or less time..

[Audio] Frontalis: Raises eyebrows and wrinkles forehead. This muscle is stroked in the relaxation direction because it causes wrinkles when it contracts. It's one of only two facial muscles stroked in the relax direction. It's OK to stroke in various positions across the wide line of origin and insertion..

[Audio] Procerus: It acts to pull the skin of the center of the forehead down, forming transverse wrinkles in the glabella region and bridge of the nose. Other than the Frontalis, the Procerus is the only other muscle stroked in the relaxation direction..

[Audio] Depressor Supercilli: This muscle acts to lower the inner corner of the eyebrow and form hor- izontal wrinkles at the root of the nose. Stroke to Tone..

[Audio] Orbicularis Oculii: Acts, in general, to narrow the eye opening and close the orbit of the eye. Stroke to Tone..

[Audio] Levator labii superioris alaeque nasi: Elevates the upper lip. Which pulls the upper lip toward the nostrils as in forming a snarl. Stroke to Tone..

[Audio] Nasalis Transverse: Compresses bridge, depresses tip of nose, elevates corners of nostrils. Stroke to Tone.

[Audio] Nasalis Transverse: Compresses bridge, depresses tip of nose, elevates corners of nostrils. Stroke to Tone.

[Audio] Levator Labii Superioris: Compresses bridge, depresses tip of nose, elevates corners of nostrils. Stroke to Tone.

[Audio] Levator Labii Superioris: Compresses bridge, depresses tip of nose, elevates corners of nostrils. Stroke to Tone.

[Audio] Zygomaticus Minor: Elevates upper lip. Stroke to Tone.

[Audio] Zygomaticus Minor: Elevates upper lip. Stroke to Tone.

[Audio] Zygomaticus Major: This muscle lifts the corner of the mouth obliquely upwards and laterally and is a muscle that produces a characteristic "smiling expression." Stroke to Tone.

[Audio] Zygomaticus Major: This muscle lifts the corner of the mouth obliquely upwards and laterally and is a muscle that produces a characteristic "smiling expression." Stroke to Tone.

[Audio] Risorius: Acts to stretch the mouth laterally, retracting the corners of the mouth. It has a connection with the platysma in that it often contracts with it. Stroke to Tone.

[Audio] Risorius: Acts to stretch the mouth laterally, retracting the corners of the mouth. It has a connection with the platysma in that it often contracts with it. Stroke to Tone.

[Audio] Depresor Septi Nasi: The depressor septi is a direct antagonist of the other muscles of the nose, drawing the ala of the nose downward, and thereby constricting the aperture of the nares. Stroke to Tone.

[Audio] Depresor Septi Nasi: The depressor septi is a direct antagonist of the other muscles of the nose, drawing the ala of the nose downward, and thereby constricting the aperture of the nares. Stroke to Tone.

[Audio] Orbicularis Oris: This muscle acts to shape and control the size of the mouth opening and is important for creating the lip positions and movements during speech. Stroke to Tone.

[Audio] Orbicularis Oris: This muscle acts to shape and control the size of the mouth opening and is important for creating the lip positions and movements during speech. Stroke to Tone.

[Audio] Depressor Anguli Oris: Depresses angle of mouth. Stroke to Tone.

[Audio] Depressor Anguli Oris: Depresses angle of mouth. Stroke to Tone.

[Audio] Depressor Labii Inferioris: Its action pulls the red parts of the lower lip relatively straight down and the skin of the lower lip somewhat laterally and down, baring the lower teeth. Stroke to Tone.

[Audio] Depressor Labii Inferioris: Its action pulls the red parts of the lower lip relatively straight down and the skin of the lower lip somewhat laterally and down, baring the lower teeth. Stroke to Tone.

[Audio] Mentalis: Elevates and wrinkles skin of chin, protrudes lower lip. Stroke to Tone.

[Audio] Mentalis: Elevates and wrinkles skin of chin, protrudes lower lip. Stroke to Tone.

[Audio] Platysma: Draws the corners of the mouth inferiorly and widens it (as in expressions of sad- ness and fright). Also draws the skin of the neck superiorly when teeth are clenched. Stroke to Tone Use T Blade or Mag Blade for this muscle.

[Audio] Platysma: Draws the corners of the mouth inferiorly and widens it (as in expressions of sad- ness and fright). Also draws the skin of the neck superiorly when teeth are clenched. Stroke to Tone Use T Blade or Mag Blade for this muscle.

[Audio] REVIEW: Tone vs Relaxation. Stroking Direction of the Tendon. TONE RELAX TONE RELAX The strokes require a firm pressure. The strokes are short. Limited to the tendons of origin and insertion Stay away from the belly of the muscle. Think "Stroke, Lift, Return" After the stroke, lift off the skin, return to the tendon and repeat. Time on each muscle will be 10-20 seconds. Depth of lines determines more or less time..

[Audio] REVIEW: Tone vs Relaxation. Stroking Direction of the Tendon. TONE RELAX TONE RELAX The strokes require a firm pressure. The strokes are short. Limited to the tendons of origin and insertion Stay away from the belly of the muscle. Think "Stroke, Lift, Return" After the stroke, lift off the skin, return to the tendon and repeat. Time on each muscle will be 10-20 seconds. Depth of lines determines more or less time..

[Audio] DEMO. DEMO. 136.

[Audio] DEMO. DEMO. 136.

[Audio] Microcurrent Sculpting and Resting Bitch Face (RBF). RBF has become a "thing" as more and more companies use fa- cial recognition during interviews to gain an insight into the emotions of the interviewee. You can see from the two images on the left that very subtle changes in resting expression can send out profound non-verbal cues. After much study on the subject, I'm convinced that Rest- ing Neutral Face has the same impact, as far as non-verbal cues go. Here's a few examples below. Whether you describe these as RBF or Resting Neutral Face, the non-verbal cues are not very inviting. We've developed a strategy to make these faces more inviting, if the client wants..

[Audio] Microcurrent Sculpting and Resting Bitch Face (RBF). RBF has become a "thing" as more and more companies use fa- cial recognition during interviews to gain an insight into the emotions of the interviewee. You can see from the two images on the left that very subtle changes in resting expression can send out profound non-verbal cues. After much study on the subject, I'm convinced that Rest- ing Neutral Face has the same impact, as far as non-verbal cues go. Here's a few examples below. Whether you describe these as RBF or Resting Neutral Face, the non-verbal cues are not very inviting. We've developed a strategy to make these faces more inviting, if the client wants..

[Audio] Purple Muscles cause a Neutral or a frown appearance. Brow lines increase and the corners of the mouth turn slightly down and the lips stay tight. To address you apply the GTO technique to relax the purple muscles and tone the pink muscles. This will open the eyes, raise the corners of the mouth and open the mouth slightly. You want the end result to look more like this picture..

[Audio] Purple Muscles cause a Neutral or a frown appearance. Brow lines increase and the corners of the mouth turn slightly down and the lips stay tight. To address you apply the GTO technique to relax the purple muscles and tone the pink muscles. This will open the eyes, raise the corners of the mouth and open the mouth slightly. You want the end result to look more like this picture..

[Audio] AXION Wave Mask Technique. 139. AXION Wave Mask Technique..

[Audio] AXION Wave Mask Technique. 139. AXION Wave Mask Technique..

[Audio] Mil Med Res. 2014; 1: 24. Published online 2014 Nov 24. doi: 10.1186/2054-9369-1-24 PMCID: PMC4440595 PMID: 26000170 Effects and mechanisms of a microcurrent dressing on skin wound healing: a review "Effects of electrical stimulation on granulation During the proliferation phase of wound healing, granulation begins through increased collagen production [32]. Fibroblasts, which synthesize and secrete collagen protein, are the major component of granulation tissue and play an important role in the wound healing process. During the course of normal wound healing, fibroblasts at the wound edge are exposed to an electric field ranging from 40 to 200 mV/mm" Microcurrent stimulation has been shown to increase collagen and elastin production under the skin. However, the method com- monly taught of applying gel all over the face and moving wands across the skin has never been shown to facilitate such increases. The microcurrent stimulation must be focused, stationary and sustained. The only way to do this is by using a paper mask soaked in saline to create an electrode that covers the entire face. That pretty much describes our AXION ion mask system..

[Audio] Mil Med Res. 2014; 1: 24. Published online 2014 Nov 24. doi: 10.1186/2054-9369-1-24 PMCID: PMC4440595 PMID: 26000170 Effects and mechanisms of a microcurrent dressing on skin wound healing: a review "Effects of electrical stimulation on granulation During the proliferation phase of wound healing, granulation begins through increased collagen production [32]. Fibroblasts, which synthesize and secrete collagen protein, are the major component of granulation tissue and play an important role in the wound healing process. During the course of normal wound healing, fibroblasts at the wound edge are exposed to an electric field ranging from 40 to 200 mV/mm" Microcurrent stimulation has been shown to increase collagen and elastin production under the skin. However, the method com- monly taught of applying gel all over the face and moving wands across the skin has never been shown to facilitate such increases. The microcurrent stimulation must be focused, stationary and sustained. The only way to do this is by using a paper mask soaked in saline to create an electrode that covers the entire face. That pretty much describes our AXION ion mask system..

[Audio] Why Microcurrent Placement Matters. The Case for Full-Face ATP Stimulation in GTO Technique..

[Audio] Why Microcurrent Placement Matters. The Case for Full-Face ATP Stimulation in GTO Technique..

[Audio] Traditional Techniques: Localized ATP Stimulation. • Typical method: 2 sq in of face treated for 20–30 seconds. • ATP increases only under active electrodes. • No carryover effect—ATP production stops once area is vacated. • Results in inefficient coverage and energy output..

[Audio] Traditional Techniques: Localized ATP Stimulation. • Typical method: 2 sq in of face treated for 20–30 seconds. • ATP increases only under active electrodes. • No carryover effect—ATP production stops once area is vacated. • Results in inefficient coverage and energy output..

[Audio] The Wave Mask: Full-Face ATP Saturation. • Uses full-face electrode mask. • Stimulates entire 120–150 sq in of the face continuously. • Ensures consistent ATP production across the full treatment zone. • Maximizes results in less time..

[Audio] The Wave Mask: Full-Face ATP Saturation. • Uses full-face electrode mask. • Stimulates entire 120–150 sq in of the face continuously. • Ensures consistent ATP production across the full treatment zone. • Maximizes results in less time..

[Audio] Benefits of Full-Face Mask Stimulation. Sustained ATP production. Uniform rejuvenation effect. Shorter treatment time, greater impact. Optimized serum absorption. Superior collagen and elastin response..

[Audio] Benefits of Full-Face Mask Stimulation. Sustained ATP production. Uniform rejuvenation effect. Shorter treatment time, greater impact. Optimized serum absorption. Superior collagen and elastin response..

[Audio] How to Use the AXION Wave Mask System.(Wave Mask and Deco Shield).

[Audio] How to Use the AXION Wave Mask System.(Wave Mask and Deco Shield).

[Audio] 🧰 What You'll Need. - AXION Wave Microcurrent Device (0.3Hz recommended). - AXION Wave Mask (carbon-infused conductive mask). - Cotton under-mask. - AXION Serum+. - Activator Powder. - AXION Extreme Serum. - AXION OAM Serum. - Clear mixing jar with lid. - Applicator brush or spatula. - Mask leads..

[Audio] 🧰 What You'll Need. - AXION Wave Microcurrent Device (0.3Hz recommended). - AXION Wave Mask (carbon-infused conductive mask). - Cotton under-mask. - AXION Serum+. - Activator Powder. - AXION Extreme Serum. - AXION OAM Serum. - Clear mixing jar with lid. - Applicator brush or spatula. - Mask leads..

[Audio] Pre-Mask Routine – 14 Points. Refrigerate steel ball tips to get them ice cold. After cleaning the skin . . . Place one drop of AXION Extreme Serum. on each of the 14 points in the picture Work the serum into the skin using the 0.3, powered on at the first setting. The face is now primed for the face mask. First Session: Apply 1 drop of AXION OAM Serum to problem areas. Work into skin. • Regular Sessions: Use AXION Extreme Serum instead. Work into skin. OAM Serum – Once a Month.Extreme Serum - Every Session, including when OAM is used..

[Audio] Pre-Mask Routine – 14 Points. Refrigerate steel ball tips to get them ice cold. After cleaning the skin . . . Place one drop of AXION Extreme Serum. on each of the 14 points in the picture Work the serum into the skin using the 0.3, powered on at the first setting. The face is now primed for the face mask. First Session: Apply 1 drop of AXION OAM Serum to problem areas. Work into skin. • Regular Sessions: Use AXION Extreme Serum instead. Work into skin. OAM Serum – Once a Month.Extreme Serum - Every Session, including when OAM is used..

[Audio] Step 1: Prepare the Skin. • Cleanse the skin thoroughly. • Gently exfoliate if needed. • Pat dry and ensure skin is oil-free. • First Session: Apply 1 drop of AXION OAM Serum to problem areas. Work into skin. • Regular Sessions: Use AXION Extreme Serum instead. Work into skin..

[Audio] Step 1: Prepare the Skin. • Cleanse the skin thoroughly. • Gently exfoliate if needed. • Pat dry and ensure skin is oil-free. • First Session: Apply 1 drop of AXION OAM Serum to problem areas. Work into skin. • Regular Sessions: Use AXION Extreme Serum instead. Work into skin..

[Audio] Step 2: Prepare the Mask Solution. • Fill clear jar halfway with AXION Serum+. • Add a small pinch of Activator Powder. • Screw lid on and shake for 30 seconds. • The serum will become liquid and ready for use..

[Audio] Step 2: Prepare the Mask Solution. • Fill clear jar halfway with AXION Serum+. • Add a small pinch of Activator Powder. • Screw lid on and shake for 30 seconds. • The serum will become liquid and ready for use..

[Audio] Step 3: Apply the Mask and Deco Layers. • Soak cotton under-mask in prepared liquid. • Apply evenly to the face. • Place the AXION Wave Mask over cotton layer. • Ensure full contact and alignment. Soak another mask in the remaining liquid. Fold in half and place on the chest. Place the Deco Shield over the folded mask..

[Audio] Step 3: Apply the Mask and Deco Layers. • Soak cotton under-mask in prepared liquid. • Apply evenly to the face. • Place the AXION Wave Mask over cotton layer. • Ensure full contact and alignment. Soak another mask in the remaining liquid. Fold in half and place on the chest. Place the Deco Shield over the folded mask..

[Audio] Step 4: Connect & Run Microcurrent. • Attach clips to the Wave Mask & Deco Shield. • Set device to 0.3Hz or Duo Mode (0.3Hz + 7.83Hz). • Run treatment for 20 minutes•..

[Audio] Step 4: Connect & Run Microcurrent. • Attach clips to the Wave Mask & Deco Shield. • Set device to 0.3Hz or Duo Mode (0.3Hz + 7.83Hz). • Run treatment for 20 minutes•..

[Audio] Step 5: Post-Treatment Protocol. • Remove mask and Deco Shield. Discard cotton layer. • Gently massage remaining serum into skin. • Apply hydration and SPF as needed..

[Audio] Step 5: Post-Treatment Protocol. • Remove mask and Deco Shield. Discard cotton layer. • Gently massage remaining serum into skin. • Apply hydration and SPF as needed..

[Audio] Tips for Best Results. - Store AXION Serum+ in a cool, dark place. - Use the Wave Mask 2–3x weekly. - Combine with GTO technique or Eye Wave for full rejuvenation. - Use OAM Serum every 30 days for cellular reset..

[Audio] Tips for Best Results. - Store AXION Serum+ in a cool, dark place. - Use the Wave Mask 2–3x weekly. - Combine with GTO technique or Eye Wave for full rejuvenation. - Use OAM Serum every 30 days for cellular reset..

[Audio] New Pro Tip. Use bifurcation cable to make two leads come out of one. To Deco Shield..

[Audio] New Pro Tip. Use bifurcation cable to make two leads come out of one. To Deco Shield..

[Audio] Mask Demo. Mask Demo. 155.

[Audio] Mask Demo. Mask Demo. 155.

[Audio] The Evolution of Serums: From Hype to Essentials. Why AXION Extreme and OAM Serums Are All You Need..

[Audio] The Evolution of Serums: From Hype to Essentials. Why AXION Extreme and OAM Serums Are All You Need..

[Audio] A Brief History of Serums. • Estée Lauder's Advanced Night Repair (1982) started the trend. • Over 10,000 serums released since. • Countless claims of being 'the next best thing'. • Billions spent in the pursuit of better skin..

[Audio] A Brief History of Serums. • Estée Lauder's Advanced Night Repair (1982) started the trend. • Over 10,000 serums released since. • Countless claims of being 'the next best thing'. • Billions spent in the pursuit of better skin..

[Audio] What Serums Really Need to Do. ✅ Hydrate the skin. ✅ Stimulate collagen and elastin production. Everything else is marketing fluff..

[Audio] What Serums Really Need to Do. ✅ Hydrate the skin. ✅ Stimulate collagen and elastin production. Everything else is marketing fluff..

Double the Power. Triple the Results. OAD Meet your new skincare essentials: AXION Extreme Serum for daily sculpt- ing and hydration, and OAM Serum for once-a-month rejuvenation with plant stem cells..

Double the Power. Triple the Results. OAD Meet your new skincare essentials: AXION Extreme Serum for daily sculpt- ing and hydration, and OAM Serum for once-a-month rejuvenation with plant stem cells..

[Audio] AXION Extreme Serum. • 50% low-molecular-weight Hyaluronic Acid. • Argireline, Snap-8, Matrixyl 3000 peptides. • Organically preserved. • Conductive for microcurrent. • Daily use for hydration and firming..

[Audio] AXION Extreme Serum. • 50% low-molecular-weight Hyaluronic Acid. • Argireline, Snap-8, Matrixyl 3000 peptides. • Organically preserved. • Conductive for microcurrent. • Daily use for hydration and firming..

[Audio] AXION OAM Serum. • Stem cells from Uttwiler Spätlauber apples. • Used once a month. • Deep collagen and elastin stimulation. • Ideal after stress, illness, or seasonal shifts. There is solid scientific and preliminary clinical evidence that Uttwiler Spätlauber stem cell extracts can: Boost cellular regeneration. Protect from UV stress. Reduce fine lines and wrinkles notably after 4 weeks. However, these are plant cell extracts, not live stem cells. They appear to support skin health rather than regenerate it at a cellular level..

[Audio] AXION OAM Serum. • Stem cells from Uttwiler Spätlauber apples. • Used once a month. • Deep collagen and elastin stimulation. • Ideal after stress, illness, or seasonal shifts. There is solid scientific and preliminary clinical evidence that Uttwiler Spätlauber stem cell extracts can: Boost cellular regeneration. Protect from UV stress. Reduce fine lines and wrinkles notably after 4 weeks. However, these are plant cell extracts, not live stem cells. They appear to support skin health rather than regenerate it at a cellular level..

[Audio] Why Two Serums Are All You Need. • Hydration? Covered by AXION Extreme. • Collagen stimulation? OAM delivers. • Simplicity, science, and results. "Two serums. One system. Maximum results.".

[Audio] Why Two Serums Are All You Need. • Hydration? Covered by AXION Extreme. • Collagen stimulation? OAM delivers. • Simplicity, science, and results. "Two serums. One system. Maximum results.".

[Audio] Lymphatic System & Facial Aging. Why Detox Pathways Matter in Skin Rejuvenation..

[Audio] Lymphatic System & Facial Aging. Why Detox Pathways Matter in Skin Rejuvenation..

[Audio] Step 3 Lymph Drainage and facial contouring with the T Blade, Mag Blade or GS Tool. 164 Your package may come with the new T Blade or Mag Blade. The T Blade is a gua sha tool and the mag blade adds powerful magnets to the standard T Blade Use it to move lymph using either the top edge or either of the round- ed side edges. Connect the a lead wire of your machine using either of the small holes on the bottom of the T Blade, but only use one hole. The other lead wire goes into a second T Blade if you have one, or to an electrode attached to the body..

[Audio] Step 3 Lymph Drainage and facial contouring with the T Blade, Mag Blade or GS Tool. 164 Your package may come with the new T Blade or Mag Blade. The T Blade is a gua sha tool and the mag blade adds powerful magnets to the standard T Blade Use it to move lymph using either the top edge or either of the round- ed side edges. Connect the a lead wire of your machine using either of the small holes on the bottom of the T Blade, but only use one hole. The other lead wire goes into a second T Blade if you have one, or to an electrode attached to the body..

[Audio] What Is the Lymphatic System? • A passive transport system that carries lymph fluid. • Removes waste, toxins, pathogens, and excess fluid. • Supports immune system and tissue regeneration. • Relies on muscle movement, breath, and stimulation—not a pump..

[Audio] What Is the Lymphatic System? • A passive transport system that carries lymph fluid. • Removes waste, toxins, pathogens, and excess fluid. • Supports immune system and tissue regeneration. • Relies on muscle movement, breath, and stimulation—not a pump..

[Audio] Main Components of the System. • Lymph Vessels: Thin tubes that move lymph. • Lymph Nodes: Act as filters (clusters in neck, jawline, clavicle). • Lymph Fluid: Contains proteins, immune cells, waste. • Lymph Organs: Spleen, tonsils, thymus..

[Audio] Main Components of the System. • Lymph Vessels: Thin tubes that move lymph. • Lymph Nodes: Act as filters (clusters in neck, jawline, clavicle). • Lymph Fluid: Contains proteins, immune cells, waste. • Lymph Organs: Spleen, tonsils, thymus..

[Audio] What Happens When Lymph Flow Slows? • Fluid retention under eyes and jawline. • Puffy or bloated appearance. • Buildup of toxins = inflammation. • Decreased nutrient delivery to skin cells. • Loss of skin clarity and tone..

[Audio] What Happens When Lymph Flow Slows? • Fluid retention under eyes and jawline. • Puffy or bloated appearance. • Buildup of toxins = inflammation. • Decreased nutrient delivery to skin cells. • Loss of skin clarity and tone..

[Audio] Why This Matters for Facial Aging. • Collagen and elastin break down faster with inflammation. • Puffiness blurs contours and shadows structure. • Incomplete detox can lead to acne, redness, dull skin. • Good lymph flow supports firm, glowing, youthful skin..

[Audio] Why This Matters for Facial Aging. • Collagen and elastin break down faster with inflammation. • Puffiness blurs contours and shadows structure. • Incomplete detox can lead to acne, redness, dull skin. • Good lymph flow supports firm, glowing, youthful skin..

[Audio] Microcurrent Lymphatic Drainage. • Frequencies like 0.3Hz and 7.83Hz stimulate flow. • T Blade: Conductive, edge-based scraping too.l Gua Sha Tool for Jawline. • Mag Blade: Adds 14,000 Gauss magnet for deeper stimulation. • Use Serum+ as a glide base for smooth motion and conductivity..

[Audio] Microcurrent Lymphatic Drainage. • Frequencies like 0.3Hz and 7.83Hz stimulate flow. • T Blade: Conductive, edge-based scraping too.l Gua Sha Tool for Jawline. • Mag Blade: Adds 14,000 Gauss magnet for deeper stimulation. • Use Serum+ as a glide base for smooth motion and conductivity..

[Audio] Technique & Pathways. • Begin at clavicle (open the drain). • Work face to neck: eyes → ears, cheeks → jaw, neck → clavicle. • Use gentle, consistent strokes (No Bruising!). • Follow lymphatic maps toward major node clusters..

[Audio] Technique & Pathways. • Begin at clavicle (open the drain). • Work face to neck: eyes → ears, cheeks → jaw, neck → clavicle. • Use gentle, consistent strokes (No Bruising!). • Follow lymphatic maps toward major node clusters..

[Audio] Recap: Why It Works. • Detox improves tone, shape, and glow. • Fluid release reduces eye bags and jowls. • Microcurrent energizes the tissue. • Healthy lymph = better results from any skin treatment..

[Audio] Recap: Why It Works. • Detox improves tone, shape, and glow. • Fluid release reduces eye bags and jowls. • Microcurrent energizes the tissue. • Healthy lymph = better results from any skin treatment..

[Audio] Sagging and Puffiness. As we age, Gravity and less production of replacement elastin and collagen causes 2 things detrimental to a young looking face: creation of spaces that can fill with fluid and movement of fat pads. Regular use of the AXION Beauty Blade and our serum can help fluid removal and with repositioning fat pads..

[Audio] Sagging and Puffiness. As we age, Gravity and less production of replacement elastin and collagen causes 2 things detrimental to a young looking face: creation of spaces that can fill with fluid and movement of fat pads. Regular use of the AXION Beauty Blade and our serum can help fluid removal and with repositioning fat pads..

[Audio] Infraorbital Compartment Inferior Jowl Compartment 173.

[Audio] Infraorbital Compartment Inferior Jowl Compartment 173.

[Audio] The face has a series of lymph ves- sels that drain into nodes, helping to remove excess fluids from the face. Various factors, including age, can cause fluids to accumulate in the face and the anatomy of the face can cause extra accumulation in pockets under the eyes and along the jaw line. New Tool for Eye Puffiness..

[Audio] The face has a series of lymph ves- sels that drain into nodes, helping to remove excess fluids from the face. Various factors, including age, can cause fluids to accumulate in the face and the anatomy of the face can cause extra accumulation in pockets under the eyes and along the jaw line. New Tool for Eye Puffiness..

[Audio] The Wave Eye Mask attaches to a Wave Microcurrent Device, usually a 0.3Hz and delivers concentrated microcurrent energy to the areas represented by the red dots. Used in conjunction with the Wave Duo Serum. Apply Duo Serum around the eyes. Attach mask to device and put on mask. Adjust to comfortable output setting. Use for 20 min daily or 3x per week..

[Audio] The Wave Eye Mask attaches to a Wave Microcurrent Device, usually a 0.3Hz and delivers concentrated microcurrent energy to the areas represented by the red dots. Used in conjunction with the Wave Duo Serum. Apply Duo Serum around the eyes. Attach mask to device and put on mask. Adjust to comfortable output setting. Use for 20 min daily or 3x per week..

[Audio] Eye Wave™ Protocol Module. Using AXION Wave 0.3Hz & Duo Spa Layered Microcurrent..

[Audio] Eye Wave™ Protocol Module. Using AXION Wave 0.3Hz & Duo Spa Layered Microcurrent..

[Audio] Protocol Set 1: Eye Wave + AXION Wave 0.3H.z Focus: Structural Repair, Fine Line Smoothing, Dermal Rejuvenation. 1. Cleanse & Prep: Gentle, oil-free cleanse. 2. Apply Conductive Serum: AXION Extreme Serum or Serum+ with Activator. 3. Attach Eye Wave Electrode: Ensure full contact on orbital bones. 4. Connect to AXION Wave 0.3Hz: Run 10–15 minutes at sub-sensory level. 5. Finish: Cooling eye gel or AXION Eye Cream; optional lymph globes.

[Audio] Protocol Set 1: Eye Wave + AXION Wave 0.3H.z Focus: Structural Repair, Fine Line Smoothing, Dermal Rejuvenation. 1. Cleanse & Prep: Gentle, oil-free cleanse. 2. Apply Conductive Serum: AXION Extreme Serum or Serum+ with Activator. 3. Attach Eye Wave Electrode: Ensure full contact on orbital bones. 4. Connect to AXION Wave 0.3Hz: Run 10–15 minutes at sub-sensory level. 5. Finish: Cooling eye gel or AXION Eye Cream; optional lymph globes.

[Audio] Protocol Set 2: Eye Wave + AXION Duo Spa + Combiner. Focus: ATP Production + Collagen Stimulation. Layered Frequencies: 0.3Hz (collagen) + 7.83Hz (ATP/relaxation). 1. Cleanse & Prep: Gentle, water-based cleanse. 2. Apply Conductive Serum: AXION Extreme or Serum+. 3. Attach Eye Wave: Even placement over orbital zone. 4. Connect Duo Spa via Combiner: Ch A = 0.3Hz, Ch B = 7.83Hz. 5. Run Session: 12–15 mins, low intensity, sub-sensory. 6. Aftercare: Eye cream or cool jade roller finish..

[Audio] Protocol Set 2: Eye Wave + AXION Duo Spa + Combiner. Focus: ATP Production + Collagen Stimulation. Layered Frequencies: 0.3Hz (collagen) + 7.83Hz (ATP/relaxation). 1. Cleanse & Prep: Gentle, water-based cleanse. 2. Apply Conductive Serum: AXION Extreme or Serum+. 3. Attach Eye Wave: Even placement over orbital zone. 4. Connect Duo Spa via Combiner: Ch A = 0.3Hz, Ch B = 7.83Hz. 5. Run Session: 12–15 mins, low intensity, sub-sensory. 6. Aftercare: Eye cream or cool jade roller finish..

[Audio] Pro Tip for Estheticians. "Layering 0.3Hz and 7.83Hz through the Eye Wave is like doing a workout and a facial for the eye area—lifting, energizing, and smoothing all at once.".

[Audio] Pro Tip for Estheticians. "Layering 0.3Hz and 7.83Hz through the Eye Wave is like doing a workout and a facial for the eye area—lifting, energizing, and smoothing all at once.".

[Audio] The purpose of these movements is to shift the excess fluids down to a node area and then be carried by the body to the kidneys for elimination. To provide a smooth gliding surface, use our Serum+ on the area. It is a base of skin lubricant and blended with out Extreme Serum for added skin benefits. Gua Sha is an ancient technique of using a thin edged tool to scrap along the skin to reduce fluid accumulation..

[Audio] The purpose of these movements is to shift the excess fluids down to a node area and then be carried by the body to the kidneys for elimination. To provide a smooth gliding surface, use our Serum+ on the area. It is a base of skin lubricant and blended with out Extreme Serum for added skin benefits. Gua Sha is an ancient technique of using a thin edged tool to scrap along the skin to reduce fluid accumulation..

[Audio] DEMO. DEMO. 181.

[Audio] DEMO. DEMO. 181.

[Audio] The Nutrition of Microcurrent. Feeding the Face from Within – AXION Anti-Aging Academy..

[Audio] The Nutrition of Microcurrent. Feeding the Face from Within – AXION Anti-Aging Academy..

[Audio] ATP: The Fuel for Skin Health and Rejuvenation. ATP is essential for: - Collagen and elastin production. - Muscle toning and firming. - Cellular repair and regeneration. - Lymphatic drainage and toxin elimination. - Improved hydration and barrier function. 0.3Hz microcurrent can increase ATP by up to 500% (Cheng et al.)..

[Audio] ATP: The Fuel for Skin Health and Rejuvenation. ATP is essential for: - Collagen and elastin production. - Muscle toning and firming. - Cellular repair and regeneration. - Lymphatic drainage and toxin elimination. - Improved hydration and barrier function. 0.3Hz microcurrent can increase ATP by up to 500% (Cheng et al.)..

[Audio] ATP Accelerate™: Priming the Body for Results. Taken 1 hour before a session, ATP Accelerate™ supplies: - Magnesium. - B-Vitamins. - CoQ10. - L-Carnitine & Creatine. - Adaptogens. Results: - Enhanced muscle response. - Faster visible lif.t - Improved product absorption..

[Audio] ATP Accelerate™: Priming the Body for Results. Taken 1 hour before a session, ATP Accelerate™ supplies: - Magnesium. - B-Vitamins. - CoQ10. - L-Carnitine & Creatine. - Adaptogens. Results: - Enhanced muscle response. - Faster visible lif.t - Improved product absorption..

[Audio] Daily Nutrition for Long-Term Results. Hydration: 2–3L water + electrolytes. Breakfast: Eggs, berries, oatmeal, ATP Accelerate™. Midday: Lean proteins, greens, healthy fats. Dinner: Anti-inflammatory bowl, magnesium-rich foods. Supplements: Multivitamin, collagen, ATP Accelerate™..

[Audio] Daily Nutrition for Long-Term Results. Hydration: 2–3L water + electrolytes. Breakfast: Eggs, berries, oatmeal, ATP Accelerate™. Midday: Lean proteins, greens, healthy fats. Dinner: Anti-inflammatory bowl, magnesium-rich foods. Supplements: Multivitamin, collagen, ATP Accelerate™..

[Audio] The Practitioner Advantage. - Enhances client retention. - Boosts at-home compliance. - Adds new revenue from nutrition. - Creates deeper, lasting results..

[Audio] The Practitioner Advantage. - Enhances client retention. - Boosts at-home compliance. - Adds new revenue from nutrition. - Creates deeper, lasting results..

[Audio] The Bottom Line. Microcurrent nourishes. ATP Accelerate fuels. Nutrition sustains. You're not just lifting skin—you're energizing it from the inside out..

[Audio] The Bottom Line. Microcurrent nourishes. ATP Accelerate fuels. Nutrition sustains. You're not just lifting skin—you're energizing it from the inside out..

[Audio] What's your skin's "real age"? Skin age quiz Take the Skin Age Quiz to find out how old your skin looks. Check each of the following factors that may trigger premature skin aging. Give yourself 1 point if this describes you and 0 if it does not. Mother had premature skin aging. Chronic illness such as diabetes or hypothyroidism. Osteopenia (early bone loss) Long-term medication use (oral) Normal menopause Surgical menopause before age 40 History of poorly treated acne History of poorly treated rosacea Pale, freckled skin Fair skin with tiny pores and/or moles Noticeable fine lines and wrinkles before age 35 Obese (more than 10 percent over normal weight) Underweight (10 or more pounds less than normal weight) History of dieting deprivation (too few calories) History of binge dieting (losing and gaining the same 10 to 20 pounds) Diet high in processed foods with few fruits and vegetables High-fat diet Cigarette smoker Secondhand smoke Heavy alcohol use (more than five or more drinks on the same occasion on each of five or more days in the past 30 days) History of excessive exercise Sedentary lifestyle (little exercise) High-stress lifestyle Personal history of precancerous skin lesions and/or skin cancer Less than six hours of sleep each night History of excessive sun exposure, inability to tan, and sun-induced freckles Blistering sunburns in the first two decades of life Infrequent use of sunscreen during childhood and adult years Use of tanning salons Poor skin care hygiene and infrequent use of moisturizers 188.

[Audio] What's your skin's "real age"? Skin age quiz Take the Skin Age Quiz to find out how old your skin looks. Check each of the following factors that may trigger premature skin aging. Give yourself 1 point if this describes you and 0 if it does not. Mother had premature skin aging. Chronic illness such as diabetes or hypothyroidism. Osteopenia (early bone loss) Long-term medication use (oral) Normal menopause Surgical menopause before age 40 History of poorly treated acne History of poorly treated rosacea Pale, freckled skin Fair skin with tiny pores and/or moles Noticeable fine lines and wrinkles before age 35 Obese (more than 10 percent over normal weight) Underweight (10 or more pounds less than normal weight) History of dieting deprivation (too few calories) History of binge dieting (losing and gaining the same 10 to 20 pounds) Diet high in processed foods with few fruits and vegetables High-fat diet Cigarette smoker Secondhand smoke Heavy alcohol use (more than five or more drinks on the same occasion on each of five or more days in the past 30 days) History of excessive exercise Sedentary lifestyle (little exercise) High-stress lifestyle Personal history of precancerous skin lesions and/or skin cancer Less than six hours of sleep each night History of excessive sun exposure, inability to tan, and sun-induced freckles Blistering sunburns in the first two decades of life Infrequent use of sunscreen during childhood and adult years Use of tanning salons Poor skin care hygiene and infrequent use of moisturizers 188.

[Audio] 189 Total your points: 21-30 Add 10 years to your real age to get your skin age. Your high score indicates your skin may be paying the price for years of neglect. 14-20 Add six years to your real age to get your skin age. Although you've led a fairly healthy life, there are some lifestyle habits that still need focus. 6-13 Add three years to your real age to get your skin age. While there is not a lot of dispar- ity between your skin age and your real age, it doesn't hurt to focus on those healthy behav- iors you might have ignored. Do you need to increase fruits and vegetables in your daily diet? Exercise regularly but not excessively? Perhaps you need to reduce stress before it "gets under your skin." 0-5 Your skin age is your real age. Congratulations! You have aged well, and your skin reflects the healthy lifestyle choices you have made over the past decades..

[Audio] 189 Total your points: 21-30 Add 10 years to your real age to get your skin age. Your high score indicates your skin may be paying the price for years of neglect. 14-20 Add six years to your real age to get your skin age. Although you've led a fairly healthy life, there are some lifestyle habits that still need focus. 6-13 Add three years to your real age to get your skin age. While there is not a lot of dispar- ity between your skin age and your real age, it doesn't hurt to focus on those healthy behav- iors you might have ignored. Do you need to increase fruits and vegetables in your daily diet? Exercise regularly but not excessively? Perhaps you need to reduce stress before it "gets under your skin." 0-5 Your skin age is your real age. Congratulations! You have aged well, and your skin reflects the healthy lifestyle choices you have made over the past decades..

Are You Coming From A Place Of You Can't? - Thrive Global.

Are You Coming From A Place Of You Can't? - Thrive Global.

[Audio] The Business of a Beauty Business.. The Business of a Beauty Business..

[Audio] The Business of a Beauty Business.. The Business of a Beauty Business..

[Audio] 1. Understanding Your Business Identity. You are not just an esthetician. You are a brand, a vibe, a business. This starts with clarity. Are you positioned as a luxury skin therapist, an acne expert, or the approachable 'glow girl' who makes every visit feel like therapy? Your niche determines your clientele. When you define your identity, everything else—your decor, price list, marketing voice, and client experience—falls into alignment. A clear identity helps clients self-select and recognize you as the perfect fit for them. Your business identity shapes everything: - Your service names and descriptions.

[Audio] 1. Understanding Your Business Identity. You are not just an esthetician. You are a brand, a vibe, a business. This starts with clarity. Are you positioned as a luxury skin therapist, an acne expert, or the approachable 'glow girl' who makes every visit feel like therapy? Your niche determines your clientele. When you define your identity, everything else—your decor, price list, marketing voice, and client experience—falls into alignment. A clear identity helps clients self-select and recognize you as the perfect fit for them. Your business identity shapes everything: - Your service names and descriptions.

[Audio] 1. Understanding Your Business Identity (cont.). Your pricing structure - Your social media tone - Your decor, dress code, music, lighting - The emotional experience of every visit ✨ Pro Tip: Write a 2-sentence "identity statement." For example: "I help women 35+ naturally reverse the signs of aging using advanced non-toxic techniques. My studio is a space for intelligent skincare, meaningful results, and total relaxation.".

[Audio] 1. Understanding Your Business Identity (cont.). Your pricing structure - Your social media tone - Your decor, dress code, music, lighting - The emotional experience of every visit ✨ Pro Tip: Write a 2-sentence "identity statement." For example: "I help women 35+ naturally reverse the signs of aging using advanced non-toxic techniques. My studio is a space for intelligent skincare, meaningful results, and total relaxation.".

[Audio] 2. Pricing for Profit (Not Popularity). Too many estheticians underprice themselves in an effort to stay competitive. But undercharging leads to burnout, not business growth. You must know your service costs: product used, time spent, rent, taxes, and wear on equipment. Then apply the 'Triple Your Cost' rule: if a service costs you $20 in time and product, charge at least $60. Perceived value also matters—clients associate higher prices with higher quality. Don't race to the bottom; position yourself as worth every penny. Pro Tip: Bundle services or create "Results Packages" to enhance perceived value and boost profit per session..

[Audio] 2. Pricing for Profit (Not Popularity). Too many estheticians underprice themselves in an effort to stay competitive. But undercharging leads to burnout, not business growth. You must know your service costs: product used, time spent, rent, taxes, and wear on equipment. Then apply the 'Triple Your Cost' rule: if a service costs you $20 in time and product, charge at least $60. Perceived value also matters—clients associate higher prices with higher quality. Don't race to the bottom; position yourself as worth every penny. Pro Tip: Bundle services or create "Results Packages" to enhance perceived value and boost profit per session..

[Audio] 3. Branding: More Than a Logo. Branding isn't your font. It's not your logo. It's how a client feels about you when they leave your room. Your brand is: - The smell when they walk in - The tone of your confirmation texts - The type of music you play - The way you speak on Instagram - The design of your treatment menu Inconsistent branding = lack of trust. Think of your brand as a personality. It should come through in everything you do. ✨ Pro Tip: Use Canva to create a brand kit: set your fonts, color palette, tone of voice, and keep it consistent across every client-facing asset..

[Audio] 3. Branding: More Than a Logo. Branding isn't your font. It's not your logo. It's how a client feels about you when they leave your room. Your brand is: - The smell when they walk in - The tone of your confirmation texts - The type of music you play - The way you speak on Instagram - The design of your treatment menu Inconsistent branding = lack of trust. Think of your brand as a personality. It should come through in everything you do. ✨ Pro Tip: Use Canva to create a brand kit: set your fonts, color palette, tone of voice, and keep it consistent across every client-facing asset..

[Audio] Take the Tour.™Preventing Business Blindness. Seeing Your Business Through Your Client's Eyes..

[Audio] Take the Tour.™Preventing Business Blindness. Seeing Your Business Through Your Client's Eyes..

[Audio] Start Where They Start: The Drive-Up Experience. • Parking Lot. Is it easy to find parking? Are spaces clearly marked? Is there litter, oil stains, cracked pavement, or weeds? Are handicapped-accessible spots clearly visible? • Sidewalk & Entrance Path. Are the sidewalks swept clean? Are any tiles or steps cracked or uneven? Is it easy to navigate in heels or with mobility aids? • Curb Appeal. Look at your windows and doors. Are they clean and streak-free? Are window posters faded or cluttered? Are your hours clearly posted? Is the business name visible from the street? • First Impressions. Does the exterior reflect the kind of service you're promising inside? Does it say clean, professional, trustworthy?.

[Audio] Start Where They Start: The Drive-Up Experience. • Parking Lot. Is it easy to find parking? Are spaces clearly marked? Is there litter, oil stains, cracked pavement, or weeds? Are handicapped-accessible spots clearly visible? • Sidewalk & Entrance Path. Are the sidewalks swept clean? Are any tiles or steps cracked or uneven? Is it easy to navigate in heels or with mobility aids? • Curb Appeal. Look at your windows and doors. Are they clean and streak-free? Are window posters faded or cluttered? Are your hours clearly posted? Is the business name visible from the street? • First Impressions. Does the exterior reflect the kind of service you're promising inside? Does it say clean, professional, trustworthy?.

[Audio] The Moment They Open the Door. • What Do They Hear? Is there calming spa music? Or aggressive pop or hip-hop that doesn't align with your brand? Is it too quiet, creating awkwardness? • What Do They Smell? Scent memory is powerful. Is there a subtle, intentional aroma that speaks to tranquility and cleanliness? Or the leftover smell of lunch, mildew, or cleaning chemicals? • What Do They See? Look at everything: Are chairs straightened? Are retail shelves organized or dusty? Are surfaces free from clutter? Is your reception area warm and welcoming — or cold and transactional? • How Are They Greeted? Is the receptionist smiling, standing, and using their name? Or buried in a screen or phone? If you're solo, is there signage or instruction that makes a new client feel confident, not confused?.

[Audio] The Moment They Open the Door. • What Do They Hear? Is there calming spa music? Or aggressive pop or hip-hop that doesn't align with your brand? Is it too quiet, creating awkwardness? • What Do They Smell? Scent memory is powerful. Is there a subtle, intentional aroma that speaks to tranquility and cleanliness? Or the leftover smell of lunch, mildew, or cleaning chemicals? • What Do They See? Look at everything: Are chairs straightened? Are retail shelves organized or dusty? Are surfaces free from clutter? Is your reception area warm and welcoming — or cold and transactional? • How Are They Greeted? Is the receptionist smiling, standing, and using their name? Or buried in a screen or phone? If you're solo, is there signage or instruction that makes a new client feel confident, not confused?.

[Audio] Amenities and Subtle Comforts. • Refreshments. Is there a water station, tea, or even a small bowl of mints or protein bars? It's not just about hydration — it's about hospitality. • Temperature & Seating. Is the room too cold or too warm? Are chairs clean and comfortable? Do clients feel at ease while they wait? • Restroom Check. Is your restroom spotless, stocked, and stylish — or does it feel like a forgotten corner of the business?.

[Audio] Amenities and Subtle Comforts. • Refreshments. Is there a water station, tea, or even a small bowl of mints or protein bars? It's not just about hydration — it's about hospitality. • Temperature & Seating. Is the room too cold or too warm? Are chairs clean and comfortable? Do clients feel at ease while they wait? • Restroom Check. Is your restroom spotless, stocked, and stylish — or does it feel like a forgotten corner of the business?.

[Audio] What They're Thinking (Before They Even See You). By the time your client sits in your treatment chair, they've already formed an impression of you — based on: • How clean you keep your space. • How thoughtful the environment is. • How easy it was to park, check in, or relax. These tiny details are not trivial — they are silent ambassadors of your brand..

[Audio] What They're Thinking (Before They Even See You). By the time your client sits in your treatment chair, they've already formed an impression of you — based on: • How clean you keep your space. • How thoughtful the environment is. • How easy it was to park, check in, or relax. These tiny details are not trivial — they are silent ambassadors of your brand..

[Audio] Take Action: The Tour Checklist. Try this: Walk through your business like a first-time visitor. Bring a notepad or use your phone to record voice notes. Better yet, have a trusted friend or family member do it and give you honest feedback. Create a monthly Take the Tour™ Audit and empower yourself to make constant micro-improvements. This is how five-star businesses are built — not from marketing alone, but from mastering the micro-moments that shape client trust..

[Audio] Take Action: The Tour Checklist. Try this: Walk through your business like a first-time visitor. Bring a notepad or use your phone to record voice notes. Better yet, have a trusted friend or family member do it and give you honest feedback. Create a monthly Take the Tour™ Audit and empower yourself to make constant micro-improvements. This is how five-star businesses are built — not from marketing alone, but from mastering the micro-moments that shape client trust..

[Audio] 4. Creating a Signature Service. Having a signature service differentiates you from everyone else. If clients can find 10 other providers offering what you offer, price becomes their only filter. But if you offer something only you have, you control the conversation. Pro Tip: Turn your Signature Service into a monthly membership to build loyalty and income predictability..

[Audio] 4. Creating a Signature Service. Having a signature service differentiates you from everyone else. If clients can find 10 other providers offering what you offer, price becomes their only filter. But if you offer something only you have, you control the conversation. Pro Tip: Turn your Signature Service into a monthly membership to build loyalty and income predictability..

[Audio] 5. Client Retention vs. Client Acquisition. Too many estheticians spend all their energy trying to attract new clients—and forget the gold mine they already have. You don't need more followers. You need more loyal fans. Pro Tip: Use a system like Square, GlossGenius, or Vagaro to automate follow-ups and reminders..

[Audio] 5. Client Retention vs. Client Acquisition. Too many estheticians spend all their energy trying to attract new clients—and forget the gold mine they already have. You don't need more followers. You need more loyal fans. Pro Tip: Use a system like Square, GlossGenius, or Vagaro to automate follow-ups and reminders..

[Audio] 6. Retail That Sells Itself. Retail isn't a sales pitch—it's a continuation of your treatment. Recommend what you used and why. Give a 2-sentence script they can remember. Display products beautifully (not cluttered). Pro Tip: Carry exclusive products they can't find online. This is where AXION makes you look like a genius..

[Audio] 6. Retail That Sells Itself. Retail isn't a sales pitch—it's a continuation of your treatment. Recommend what you used and why. Give a 2-sentence script they can remember. Display products beautifully (not cluttered). Pro Tip: Carry exclusive products they can't find online. This is where AXION makes you look like a genius..

[Audio] 7. Social Media with Strategy. Stop posting just to post. Every piece of content should build trust, authority, or connection. Post content like before & afters, behind the scenes, skincare tips, and results-based stories. Pro Tip: The story behind the treatment is often more powerful than the treatment itself. Sell stories, not just services..

[Audio] 7. Social Media with Strategy. Stop posting just to post. Every piece of content should build trust, authority, or connection. Post content like before & afters, behind the scenes, skincare tips, and results-based stories. Pro Tip: The story behind the treatment is often more powerful than the treatment itself. Sell stories, not just services..

[Audio] 8. Rebooking Starts Now. The best time to plant the seed for rebooking is during the service. Examples: - "Next session we'll shift focus to lifting." - "This protocol works best in a 3-part series." Pro Tip: Set up a standing appointment for clients who want lasting results—this builds trust and revenue..

[Audio] 8. Rebooking Starts Now. The best time to plant the seed for rebooking is during the service. Examples: - "Next session we'll shift focus to lifting." - "This protocol works best in a 3-part series." Pro Tip: Set up a standing appointment for clients who want lasting results—this builds trust and revenue..

[Audio] 9. How to Read a P&L (Profit & Loss). Running a business without tracking your money is like driving blindfolded. A Profit & Loss (P&L) statement shows: - Revenue - Expenses - Net Profit ✨ Pro Tip: Use software like QuickBooks or Wave. Hire a bookkeeper if it overwhelms you—it pays for itself..

[Audio] 9. How to Read a P&L (Profit & Loss). Running a business without tracking your money is like driving blindfolded. A Profit & Loss (P&L) statement shows: - Revenue - Expenses - Net Profit ✨ Pro Tip: Use software like QuickBooks or Wave. Hire a bookkeeper if it overwhelms you—it pays for itself..

[Audio] 10. The Power of Exclusivity. You're not just offering skincare—you're offering access to tools and treatments they can't do themselves. Exclusivity builds value. VenturaDesigns does not sell on Amazon—our products are only available to select individuals. Pro Tip: Highlight exclusivity in your marketing—'Using proprietary microcurrent tools unavailable to the public…'.

[Audio] 10. The Power of Exclusivity. You're not just offering skincare—you're offering access to tools and treatments they can't do themselves. Exclusivity builds value. VenturaDesigns does not sell on Amazon—our products are only available to select individuals. Pro Tip: Highlight exclusivity in your marketing—'Using proprietary microcurrent tools unavailable to the public…'.

[Audio] 11. Automation and Systems That Save Your Sanity. Systems don't make your business boring—they make it sustainable. Examples: - Online booking - Intake forms - Text reminders Pro Tip: Systems = freedom. They reduce mistakes and make it easier to hire help later..

[Audio] 11. Automation and Systems That Save Your Sanity. Systems don't make your business boring—they make it sustainable. Examples: - Online booking - Intake forms - Text reminders Pro Tip: Systems = freedom. They reduce mistakes and make it easier to hire help later..

[Audio] 12. Knowing When to Raise Prices (and How). Raise prices when: - You're fully booked - You've gained certifications - Product costs rise Pro Tip: Give 30 days' notice and highlight upgrades. Confident pros expect to be paid what they're worth..

[Audio] 12. Knowing When to Raise Prices (and How). Raise prices when: - You're fully booked - You've gained certifications - Product costs rise Pro Tip: Give 30 days' notice and highlight upgrades. Confident pros expect to be paid what they're worth..

[Audio] Turn Your Signature Service into a Monthly Membership. A Step-by-Step System to Create Predictable Income and Client Loyalty..

[Audio] Turn Your Signature Service into a Monthly Membership. A Step-by-Step System to Create Predictable Income and Client Loyalty..

[Audio] Step 1: Define Your Signature Service. Identify the service that: - Delivers visible results. - Aligns with your brand. - Can be repeated monthly. Examples: - Microcurrent Facial Sculpting. - LED Acne Correction. - Lymphatic Detox Facial. - 30-Min Express Rejuvenation. Tip: Choose services with cumulative results to justify a membership..

[Audio] Step 1: Define Your Signature Service. Identify the service that: - Delivers visible results. - Aligns with your brand. - Can be repeated monthly. Examples: - Microcurrent Facial Sculpting. - LED Acne Correction. - Lymphatic Detox Facial. - 30-Min Express Rejuvenation. Tip: Choose services with cumulative results to justify a membership..

[Audio] Step 2: Build Your Membership Structure. ➤ Name it creatively (e.g., Glow Club, Rejuvenation Monthly). ➤ Set frequency: 1 service/month + add-ons. ➤ Term: Month-to-month or 3–6 month minimum. ➤ Billing: Auto-debit monthly. ➤ Format Options: - Single-Tier. - Multi-Tier (Basic, Plus, VIP). - Points-Based. - Hybrid (Service + Product)..

[Audio] Step 2: Build Your Membership Structure. ➤ Name it creatively (e.g., Glow Club, Rejuvenation Monthly). ➤ Set frequency: 1 service/month + add-ons. ➤ Term: Month-to-month or 3–6 month minimum. ➤ Billing: Auto-debit monthly. ➤ Format Options: - Single-Tier. - Multi-Tier (Basic, Plus, VIP). - Points-Based. - Hybrid (Service + Product)..

[Audio] Step 3: Price It Strategically. Standard Model: - Service = $120. - Membership = $89/month. - Savings = $31 (25%). Tiered Example: - Basic Glow: $89 – 1 Signature Facial. - Glow+: $129 – 1 Facial + LED or GTO. - Luxe Glow: $179 – 1 Facial + Add-on + Serum. Tip: Ensure profit after time, labor & supplies..

[Audio] Step 3: Price It Strategically. Standard Model: - Service = $120. - Membership = $89/month. - Savings = $31 (25%). Tiered Example: - Basic Glow: $89 – 1 Signature Facial. - Glow+: $129 – 1 Facial + LED or GTO. - Luxe Glow: $179 – 1 Facial + Add-on + Serum. Tip: Ensure profit after time, labor & supplies..

[Audio] Step 4: Add Value Without Adding Time. Include perks that boost loyalty without adding hours: - Priority booking. - 10% off retail products. - Free LED add-on every quarter. - Member-only VIP events. - Early access to new services. - Birthday gift or service credit..

[Audio] Step 4: Add Value Without Adding Time. Include perks that boost loyalty without adding hours: - Priority booking. - 10% off retail products. - Free LED add-on every quarter. - Member-only VIP events. - Early access to new services. - Birthday gift or service credit..

[Audio] Step 5: Set Up the Technology. You'll need a system to manage: - Recurring billing. - Appointment tracking. - Membership records. Recommended Tools: - Vagaro, GlossGenius, Square. - Acuity + Stripe. - Wix or Shopify (hybrid models). Tip: Automate emails and confirmations..

[Audio] Step 5: Set Up the Technology. You'll need a system to manage: - Recurring billing. - Appointment tracking. - Membership records. Recommended Tools: - Vagaro, GlossGenius, Square. - Acuity + Stripe. - Wix or Shopify (hybrid models). Tip: Automate emails and confirmations..

[Audio] Step 6: Promote the Membership. Launch Strategy: 1. Pre-launch Teasers. 2. Founding Member Special. 3. Testimonial Campaigns. 4. In-Room Talk Track: 'This is the kind of result that improves over time — and that's why I created a monthly membership.' Marketing Ideas: - 'Glow Every Month'. - 'Why Pay $120 When Members Pay $89?'.

[Audio] Step 6: Promote the Membership. Launch Strategy: 1. Pre-launch Teasers. 2. Founding Member Special. 3. Testimonial Campaigns. 4. In-Room Talk Track: 'This is the kind of result that improves over time — and that's why I created a monthly membership.' Marketing Ideas: - 'Glow Every Month'. - 'Why Pay $120 When Members Pay $89?'.

[Audio] Step 7: Track, Retain, and Optimize. Key Metrics: - Active members. - Monthly recurring revenue. - Retention rate. Retention Tactics: - Monthly check-ins. - Usage reminders. - Quarterly perks. Exit Plan: - Ask why they cancel. - Offer a pause. - Provide reactivation deal..

[Audio] Step 7: Track, Retain, and Optimize. Key Metrics: - Active members. - Monthly recurring revenue. - Retention rate. Retention Tactics: - Monthly check-ins. - Usage reminders. - Quarterly perks. Exit Plan: - Ask why they cancel. - Offer a pause. - Provide reactivation deal..

[Audio] Bonus: Product + Service Membership. Bundle services and products: - $149/month includes: • 1 Signature Service. • 1 AXION Extreme Serum. • 1 seasonal email/video coaching. Great for: - Acne clients. - Anti-aging maintenance. - Monthly skin coaching..

[Audio] Bonus: Product + Service Membership. Bundle services and products: - $149/month includes: • 1 Signature Service. • 1 AXION Extreme Serum. • 1 seasonal email/video coaching. Great for: - Acne clients. - Anti-aging maintenance. - Monthly skin coaching..

[Audio] Final Checklist to Launch. ✅ Signature service chosen. ✅ Name and benefits defined. ✅ Pricing model finalized. ✅ Recurring payment system in place. ✅ Flyers and digital promos created. ✅ Email list notified. ✅ Staff trained to pitch. ✅ Exclusive perks included. ✅ Tracking & retention strategies ready..

[Audio] Final Checklist to Launch. ✅ Signature service chosen. ✅ Name and benefits defined. ✅ Pricing model finalized. ✅ Recurring payment system in place. ✅ Flyers and digital promos created. ✅ Email list notified. ✅ Staff trained to pitch. ✅ Exclusive perks included. ✅ Tracking & retention strategies ready..

[Audio] Overcoming the Poverty Mentality. Recognize, Reframe, and Rise Above Limiting Beliefs. "My Clients Will Never Pay That".

[Audio] Overcoming the Poverty Mentality. Recognize, Reframe, and Rise Above Limiting Beliefs. "My Clients Will Never Pay That".

[Audio] The Poverty Mentality in Esthetics "I don't have money—so my clients must not either." This limiting belief is common—especially for estheticians just starting out. You're bootstrapping your business, watching every dollar, and maybe struggling personally. It's easy to project your financial fears onto your clients. But here's the hard truth: - Your financial situation is not your client's. - Your poverty mindset will create poverty results..

[Audio] The Poverty Mentality in Esthetics "I don't have money—so my clients must not either." This limiting belief is common—especially for estheticians just starting out. You're bootstrapping your business, watching every dollar, and maybe struggling personally. It's easy to project your financial fears onto your clients. But here's the hard truth: - Your financial situation is not your client's. - Your poverty mindset will create poverty results..

[Audio] Coppus Motors Tiffin, OH Town of 17,000 – Farm Country Near No Big Town in OH Mercedes Benz dealer Since 1954 THEY THOUGHT THEY COULD!.

[Audio] Coppus Motors Tiffin, OH Town of 17,000 – Farm Country Near No Big Town in OH Mercedes Benz dealer Since 1954 THEY THOUGHT THEY COULD!.

[Audio] What Poverty Mentality Looks Like. • Discounting prices before the client even asks. • Feeling guilty about charging a fair rate. • Avoiding retail sales because "they can't afford it". • Assuming no one will buy a package or membership. • Apologizing for your prices. • Competing on price instead of value. • Downplaying your skillset, experience, and tools..

[Audio] What Poverty Mentality Looks Like. • Discounting prices before the client even asks. • Feeling guilty about charging a fair rate. • Avoiding retail sales because "they can't afford it". • Assuming no one will buy a package or membership. • Apologizing for your prices. • Competing on price instead of value. • Downplaying your skillset, experience, and tools..

[Audio] Consequences of a Poverty Mentality. • You attract price-sensitive clients who don't stay loya.l • You train your clients to expect discounts. • You cap your income and burn out. • You never invest in better tools or training. • You devalue yourself—and your business reflects that..

[Audio] Consequences of a Poverty Mentality. • You attract price-sensitive clients who don't stay loya.l • You train your clients to expect discounts. • You cap your income and burn out. • You never invest in better tools or training. • You devalue yourself—and your business reflects that..

[Audio] 1. Recognize It's a Mindset—Not Reality. The first step is awareness. If you catch yourself saying: - "I'd never pay that much for a facial." - "My clients won't pay more than $85." Ask: Is that based on fact—or fear? ✨ Remember: You are not your target market. You are the provider, not the customer..

[Audio] 1. Recognize It's a Mindset—Not Reality. The first step is awareness. If you catch yourself saying: - "I'd never pay that much for a facial." - "My clients won't pay more than $85." Ask: Is that based on fact—or fear? ✨ Remember: You are not your target market. You are the provider, not the customer..

[Audio] 2. Study Value-Based Businesses. Luxury skincare lines and medspas don't apologize for prices. They lead with: - Results. - Exclusivity. - Experience. 💡 Homework: Visit a luxury spa's website. Observe tone and pricing..

[Audio] 2. Study Value-Based Businesses. Luxury skincare lines and medspas don't apologize for prices. They lead with: - Results. - Exclusivity. - Experience. 💡 Homework: Visit a luxury spa's website. Observe tone and pricing..

[Audio] 3. Upgrade Your Inner Language. Start saying: - "My clients value what I do." - "People are happy to invest in results." - "I offer a premium experience worth the price." - "I deserve to earn well doing what I love." 🧠 What you say becomes what you believe..

[Audio] 3. Upgrade Your Inner Language. Start saying: - "My clients value what I do." - "People are happy to invest in results." - "I offer a premium experience worth the price." - "I deserve to earn well doing what I love." 🧠 What you say becomes what you believe..

[Audio] 4. Create Packages & Memberships Anyway Don't wait for demand. Create value. Package Example: - 3 Microcurrent Facials + serum: $395 (save $40) Membership Example: - Glow Club: 1 Facial/mo + 10% off retail = $149/mo 🚀 These build consistency and raise lifetime value..

[Audio] 4. Create Packages & Memberships Anyway Don't wait for demand. Create value. Package Example: - 3 Microcurrent Facials + serum: $395 (save $40) Membership Example: - Glow Club: 1 Facial/mo + 10% off retail = $149/mo 🚀 These build consistency and raise lifetime value..

[Audio] 5. Look at the Data. How much does the average woman spend annually on beauty? - Over $3,000. Is that you? Maybe not. Is that your client? Quite possibly. 💬 "Clients are spending. The question is—are they spending with you?".

[Audio] 5. Look at the Data. How much does the average woman spend annually on beauty? - Over $3,000. Is that you? Maybe not. Is that your client? Quite possibly. 💬 "Clients are spending. The question is—are they spending with you?".

[Audio] 6. Surround Yourself With Abundance. • Follow successful estheticians. • Join business-focused groups. • Remove scarcity voices. • Read books like *Think and Grow Rich* *You Are a Badass at Making Money*. You need to see and hear abundance to believe it..

[Audio] 6. Surround Yourself With Abundance. • Follow successful estheticians. • Join business-focused groups. • Remove scarcity voices. • Read books like *Think and Grow Rich* *You Are a Badass at Making Money*. You need to see and hear abundance to believe it..

[Audio] What Are Scarcity Voices? Scarcity voices are thoughts or messages that reinforce the belief that there isn't enough: - Not enough clients. - Not enough money. - Not enough time. - Not enough opportunity..

[Audio] What Are Scarcity Voices? Scarcity voices are thoughts or messages that reinforce the belief that there isn't enough: - Not enough clients. - Not enough money. - Not enough time. - Not enough opportunity..

[Audio] Internal Scarcity Voices (Your Thoughts) - "No one around here will pay that much." (Remember Tiffin) - "I don't deserve to charge more yet." - "If I raise my prices, I'll lose everyone." - "There are already too many estheticians.".

[Audio] Internal Scarcity Voices (Your Thoughts) - "No one around here will pay that much." (Remember Tiffin) - "I don't deserve to charge more yet." - "If I raise my prices, I'll lose everyone." - "There are already too many estheticians.".

[Audio] External Scarcity Voices (Others) - Friends who say, "Be happy to have any clients." - Online esty forums full of complaints about cheap clients. - Peers focused on lack or saturation. - Influencers who lead with fear instead of growth..

[Audio] External Scarcity Voices (Others) - Friends who say, "Be happy to have any clients." - Online esty forums full of complaints about cheap clients. - Peers focused on lack or saturation. - Influencers who lead with fear instead of growth..

[Audio] Why Scarcity Voices Matter. - They keep you undercharging. - They sabotage confidence. - They stop investment in your growth. - They shape how you show up in your business..

[Audio] Why Scarcity Voices Matter. - They keep you undercharging. - They sabotage confidence. - They stop investment in your growth. - They shape how you show up in your business..

[Audio] Replace with Abundance Voices. - "There are plenty of clients who want what I offer." - "People pay for value. I just have to show it." - "I'm not for everyone—but I'm perfect for the right ones." - "There's room for me to succeed, even in a crowded market.".

[Audio] Replace with Abundance Voices. - "There are plenty of clients who want what I offer." - "People pay for value. I just have to show it." - "I'm not for everyone—but I'm perfect for the right ones." - "There's room for me to succeed, even in a crowded market.".

[Audio] Final Thought. Poverty is a condition. But a poverty mindset is a choice. You have the power to unlearn it. When you do, your pricing, clients, income, and confidence will evolve too..

[Audio] Final Thought. Poverty is a condition. But a poverty mindset is a choice. You have the power to unlearn it. When you do, your pricing, clients, income, and confidence will evolve too..

[Audio] Complete Guide to Local Advertising for Estheticians. Email, Radio, Streaming, Direct Mail, Partnerships, and Social Media..

[Audio] Complete Guide to Local Advertising for Estheticians. Email, Radio, Streaming, Direct Mail, Partnerships, and Social Media..

[Audio] 1. Email Marketing. Goal: Build relationships, retain clients, and boost sales. Step 1: Choose a platform: - Mailchimp, ConvertKit, MailerLite Step 2: Collect Emails Legally: - Intake forms - Website pop-ups ($10 coupon) - QR code in studio - Instagram bio link Step 3: Monthly Email Plan: - Treatment of the Month - Before/after results - Seasonal tips - Membership promos Step 4: Design Emails: - Subject: 'Your Glow Plan for July 🌟' - High-quality image - CTA: 'Book Now' or 'Shop Now' Step 5: Automate Follow-Ups: - New signup - 60-day inactivity - Birthday Pro Tip: Segment by clients, prospects, and buyers.

[Audio] 1. Email Marketing. Goal: Build relationships, retain clients, and boost sales. Step 1: Choose a platform: - Mailchimp, ConvertKit, MailerLite Step 2: Collect Emails Legally: - Intake forms - Website pop-ups ($10 coupon) - QR code in studio - Instagram bio link Step 3: Monthly Email Plan: - Treatment of the Month - Before/after results - Seasonal tips - Membership promos Step 4: Design Emails: - Subject: 'Your Glow Plan for July 🌟' - High-quality image - CTA: 'Book Now' or 'Shop Now' Step 5: Automate Follow-Ups: - New signup - 60-day inactivity - Birthday Pro Tip: Segment by clients, prospects, and buyers.

[Audio] 2. Local Radio Advertising. Goal: Reach thousands locally, esp. age 30+. Step 1: Choose a Local Station: - Match your target demo. - Request media kit (audience, costs, time slots). Step 2: Write Script (15–30s): 'Looking tired but don't want Botox? Try the Microcurrent Mask at [Your Business].' Step 3: Add Limited-Time Offer: 'Mention this ad for $25 off your first session.' Step 4: Book a Campaign: - 3–4 spots/day, 1–2 weeks. - Request production help. Pro Tip: Co-sponsor a local event..

[Audio] 2. Local Radio Advertising. Goal: Reach thousands locally, esp. age 30+. Step 1: Choose a Local Station: - Match your target demo. - Request media kit (audience, costs, time slots). Step 2: Write Script (15–30s): 'Looking tired but don't want Botox? Try the Microcurrent Mask at [Your Business].' Step 3: Add Limited-Time Offer: 'Mention this ad for $25 off your first session.' Step 4: Book a Campaign: - 3–4 spots/day, 1–2 weeks. - Request production help. Pro Tip: Co-sponsor a local event..

[Audio] 📺 3. Streaming TV Ads. Goal: Hyper-targeted, affordable TV exposure. Step 1: Pick Platform: - Hulu Ad Manager (https://home.admanager.hulu.com/). Roku OneView (https://oneview.roku.com/). Step 2: Create Video Ad (15–30s): - Highlight before/after, non-invasive, your story. - Tools: Canva Pro, Animoto, Videographer ($200–$500). Step 3: Set Audience: - ZIP code, age 35–65, interests. Step 4: Set Budget: - Hulu min $500. - $25–$40 per 1,000 views. Step 5: Add CTA: - 'Visit axionglow.com and book now!' Pro Tip: Reuse ad on social media..

[Audio] 📺 3. Streaming TV Ads. Goal: Hyper-targeted, affordable TV exposure. Step 1: Pick Platform: - Hulu Ad Manager (https://home.admanager.hulu.com/). Roku OneView (https://oneview.roku.com/). Step 2: Create Video Ad (15–30s): - Highlight before/after, non-invasive, your story. - Tools: Canva Pro, Animoto, Videographer ($200–$500). Step 3: Set Audience: - ZIP code, age 35–65, interests. Step 4: Set Budget: - Hulu min $500. - $25–$40 per 1,000 views. Step 5: Add CTA: - 'Visit axionglow.com and book now!' Pro Tip: Reuse ad on social media..

[Audio] 4. Direct Mail Marketing. Goal: Get in the hands of local ideal clients. Step 1: Design Postcard: - Headline: 'KC's #1 Non-Botox Facial' - Image: Before/after. - Offer: $79 Microcurrent Mask. - CTA: QR Code. - Tools: Canva, VistaPrint, GotPrint. Step 2: Target Area: - USPS EDDM (https://eddm.usps.com) - Choose ZIPs & routes. Step 3: Print & Ship: - 500 pcs: ~$100–$150. - Delivery ~17¢ each. Pro Tip: Mail 1 week before a promo..

[Audio] 4. Direct Mail Marketing. Goal: Get in the hands of local ideal clients. Step 1: Design Postcard: - Headline: 'KC's #1 Non-Botox Facial' - Image: Before/after. - Offer: $79 Microcurrent Mask. - CTA: QR Code. - Tools: Canva, VistaPrint, GotPrint. Step 2: Target Area: - USPS EDDM (https://eddm.usps.com) - Choose ZIPs & routes. Step 3: Print & Ship: - 500 pcs: ~$100–$150. - Delivery ~17¢ each. Pro Tip: Mail 1 week before a promo..

[Audio] 📍 5. Local Business Partnerships. Goal: Leverage local trusted business traffic. Step 1: Choose Partners: - Salons, gyms, bridal shops, chiros. Step 2: Pitch a Win-Win: 'We'll feature you in email/social, and you do the same.' Step 3: Promo Materials: - Shared biz cards. - '$20 off for [Partner] Clients'. - Giveaway: 'Free Facial + Blowout'. Pro Tip: Display membership flyers in partner locations..

[Audio] 📍 5. Local Business Partnerships. Goal: Leverage local trusted business traffic. Step 1: Choose Partners: - Salons, gyms, bridal shops, chiros. Step 2: Pitch a Win-Win: 'We'll feature you in email/social, and you do the same.' Step 3: Promo Materials: - Shared biz cards. - '$20 off for [Partner] Clients'. - Giveaway: 'Free Facial + Blowout'. Pro Tip: Display membership flyers in partner locations..

[Audio] 📸 6. Social Media Ads. Goal: Build awareness, get leads, book sessions. Step 1: Meta Business Manager: - https://business.facebook.com/ Step 2: Choose Goal: - Boost posts. - Lead ads. - Retarget site visitors. Step 3: Create Ad: - Image/video (e.g. before/after). - Text: benefits. - Offer: '$79 + Free Serum Sample'. Step 4: Target Locally: - ZIPs or 5–10 mile radius. - Women 30–60. Step 5: Budget: - Start at $5–10/day. - Test 2–3 version.s Pro Tip: Use QR codes linking to ads in your studio..

[Audio] 📸 6. Social Media Ads. Goal: Build awareness, get leads, book sessions. Step 1: Meta Business Manager: - https://business.facebook.com/ Step 2: Choose Goal: - Boost posts. - Lead ads. - Retarget site visitors. Step 3: Create Ad: - Image/video (e.g. before/after). - Text: benefits. - Offer: '$79 + Free Serum Sample'. Step 4: Target Locally: - ZIPs or 5–10 mile radius. - Women 30–60. Step 5: Budget: - Start at $5–10/day. - Test 2–3 version.s Pro Tip: Use QR codes linking to ads in your studio..

[Audio] 🧠 7. Multi-Channel Strategy Example. Final Tip: Combine 2–3 Channels at Once Here's a sample rollout: Week 1: - Email: Send 'July Glow Promo'. Week 1–2: - Direct Mail: 500 postcards. Week 2–4: - Facebook/Instagram Ads: $5/day (2 versions). Week 3: - Optional: Radio Spot (10–15 sec voice ad)..

[Audio] 🧠 7. Multi-Channel Strategy Example. Final Tip: Combine 2–3 Channels at Once Here's a sample rollout: Week 1: - Email: Send 'July Glow Promo'. Week 1–2: - Direct Mail: 500 postcards. Week 2–4: - Facebook/Instagram Ads: $5/day (2 versions). Week 3: - Optional: Radio Spot (10–15 sec voice ad)..

[Audio] Revenue Potential for Estheticians. Based on an 8-Hour Day, 6-Day Week, and Seminar Strategies. I can sell you a hammer. I can't make you pick it up and build something..

[Audio] Revenue Potential for Estheticians. Based on an 8-Hour Day, 6-Day Week, and Seminar Strategies. I can sell you a hammer. I can't make you pick it up and build something..

[Audio] Work Schedule Assumption. • 8 hours/day × 6 days/week = 48 hours/week • Assume 6 booked client hours per day (allowing for breaks/admin) • That's 36 billable hours/week..

[Audio] Work Schedule Assumption. • 8 hours/day × 6 days/week = 48 hours/week • Assume 6 booked client hours per day (allowing for breaks/admin) • That's 36 billable hours/week..

[Audio] Average Revenue Per Client. Based on services and upsells presented in the seminar: • Microcurrent Mask Facial: $125 • LED or GTO Add-On: +$15 • Product Upsell: +$30 ➡️ Total Average Per Client = $160..

[Audio] Average Revenue Per Client. Based on services and upsells presented in the seminar: • Microcurrent Mask Facial: $125 • LED or GTO Add-On: +$15 • Product Upsell: +$30 ➡️ Total Average Per Client = $160..

[Audio] Weekly & Monthly Revenue Projections. • 36 clients/week × $160 avg/client = $5,760/week. • Monthly (4.33 weeks): $5,760 × 4.33 = $24,940/month..

[Audio] Weekly & Monthly Revenue Projections. • 36 clients/week × $160 avg/client = $5,760/week. • Monthly (4.33 weeks): $5,760 × 4.33 = $24,940/month..

[Audio] ➕ Add Recurring Membership Revenue. • 50 members paying $89/month = $4,450/month. • Members take 1 slot/month, rest are paying clients..

[Audio] ➕ Add Recurring Membership Revenue. • 50 members paying $89/month = $4,450/month. • Members take 1 slot/month, rest are paying clients..

[Audio] Add Retail Product Sales. • Based on email campaigns, upsells, and bundling: • Estimated $500–$1000/month. ➡️ Use automated tools and QR codes to boost sales..

[Audio] Add Retail Product Sales. • Based on email campaigns, upsells, and bundling: • Estimated $500–$1000/month. ➡️ Use automated tools and QR codes to boost sales..

[Audio] 📊 TOTAL POTENTIAL MONTHLY REVENUE. | Source | Estimate | |---------------------------|---------------| | In-Studio Clients | $24,940 | | Membership Dues (50×$89) | $4,450 | | Retail Product Sales | ~$750 | ------------------------------------------ ✅ Total Estimated: $30,140/month..

[Audio] 📊 TOTAL POTENTIAL MONTHLY REVENUE. | Source | Estimate | |---------------------------|---------------| | In-Studio Clients | $24,940 | | Membership Dues (50×$89) | $4,450 | | Retail Product Sales | ~$750 | ------------------------------------------ ✅ Total Estimated: $30,140/month..

[Audio] 🔑 How This Is Achieved. • Fill 6 hours/day using automated booking and reactivation. • Offer memberships for stability. • Promote add-ons and exclusive services (GTO, LED, etc.). • Implement product upsells and automation. • Use local media, QR codes, email, and social media to drive traffic..

[Audio] 🔑 How This Is Achieved. • Fill 6 hours/day using automated booking and reactivation. • Offer memberships for stability. • Promote add-ons and exclusive services (GTO, LED, etc.). • Implement product upsells and automation. • Use local media, QR codes, email, and social media to drive traffic..

[Audio] Final Slide: Your Path Forward. You have learned the Science, Art and Business of Microcurrent Anti-Aging services. By implementing these tools and techniques you can be on your way to a business that can support you and your family. There is a drawback you must be prepared to handle: Successful people are often targets of those incapable or unwilling to do what you do. You must filter out this noise and execute what you have learned..

[Audio] Final Slide: Your Path Forward. You have learned the Science, Art and Business of Microcurrent Anti-Aging services. By implementing these tools and techniques you can be on your way to a business that can support you and your family. There is a drawback you must be prepared to handle: Successful people are often targets of those incapable or unwilling to do what you do. You must filter out this noise and execute what you have learned..