PowerPoint Presentation

Published on
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Trust Sales Rep and HCPs

Time Commercial relationship

The idea was to accelerate trust and confidence among Rheumatologists hiring experienced sales reps in this specialty

Several studies support the importance of a long-term commercial relationship with customers to build trust!!!

Positive Effect

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13 Pulmos Reps

10 Rheumos Reps

Q3 2020 PF- ILD Launch Q1 2020 SSc-ILD Launch

2020

2019

2021

2022

Increase Efficiency

Build Connection

Keep Focused

Sales force expansion strategy

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This is a very interesting picture It was the first time that we participated in the Brazilian Rheumatology Congress Our booth had a long queue of rheumos interested and engaged in getting more information

PONER A

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A computer on a table Description automatically generated with medium confidence

PONER A

High engagement of pulmos in the events lead by rheumatologist´s sales force

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SSc-ILD event Launch Feb 2020 Rheumatologists very engaged

PONER A

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Results based on 10 months after launching SSc & 4 months after launching PF-ILD

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Series 1 OFEV Nintedanib Rituximab Ciclofosfamide Orencia Mycophenolate Mofetil Pirfenidone Other** Don't remember 47 43 13 10 7 7 3 20 3

87%*

Recall of OFEV ® in ILD

NPS OFEV ® in ILD

Column1 67 33

Column1 55 45

Column1 23 77

Column1 17 83

Column1 80 20

Column1 35 65

Column1 18 81

17

23

55

67

-81

35

80

Boehringer Ingelheim

Roche

Zodiac

OFEV ®

Mabthera

Orencia

Actemra

Rheums ’ sales reps contributed to a very positive impact on Message Recall, building a strong NPS in this speciality

Pulmos

Rheums

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PONER A

Pulmonologists Open Rate 36% FUP mail 10.414

Rhumatologist Open Rate 49% FUP mail 5.975

Brazilian rheumatologists are demonstrating high engagement with our Rheumo Sales Force interactions

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Experts by country Brazil Other countries 0.18 0.82

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Evolution of HRCT images 2016-19

Brazilian rheumatologists are demonstrating high interest in the ILD field

126-14'±999 Export

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Total Channels Content in social media Congress/ symposium Phone visit Virtual visit: meeting recorded F2F visits: paper F2F visits: tablet Mini meeting Promotional content sent by Whatsapp Virtual visit: live meeting Promotional content sent by email Virtual congress/ symposium 0 0.16666666666666663 0.36666666666666664 0.43333333333333335 0.5 0.56666666666666665 0.66666666666666652 0.73333333333333328 0.76666666666666672 0.76666666666666672 0.8

In 2020: Most accessed ILD contents in rheumatology were engaged by our sales reps

Sales Rep