[Virtual Presenter] RESEARCH ETHICS AND WHY YOU SHOULD ACT ETHICALLY. Research ethics is to question how we formulate and clarify our research topic and design our research. Also, it gains us to access, collect any data, process and store our data, analyze our data, and write up our research findings in a moral and responsible way, while ethics is the norms or standards of behavior that guide moral choices about our behavior and our relationships with others. We now explore the ethical issues that affect your research generally before looking at those issues that arise at specific stages in the research process..